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2. A meta-model of customer brand loyalty and its antecedents. (2024). Mandler, Timo ; Eisend, Martin ; Desveaud, Kathleen.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:176:y:2024:i:c:s0148296324000936.

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3. Encouraging brand attachment on consumer behaviour: Pet-friendly tourism segment. (2022). Valeri, Marco ; Alves, Helena Margarida ; Sousa, Bruno ; Dias, Alvaro Lopes ; Carvalho, Aida ; Santos, Vasco.
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4. Brand Concept Drives Loyalty Toward Starbucks: Concept, Product, Place, and Staff in Japan. (2022). Takumi, Kato.
   In: Journal of Management and Business Administration. Central Europe.
   RePEc:vrs:jmbace:v:30:y:2022:i:1:p:70-90:n:3.

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5. Brand attachment: a review and future research. (2022). Shimul, Anwar Sadat.
   In: Journal of Brand Management.
   RePEc:pal:jobman:v:29:y:2022:i:4:d:10.1057_s41262-022-00279-5.

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6. How do interactive voice assistants build brands loyalty?. (2022). Wan, Wan Khairuzaman ; Asadi, Shahla ; Maroufkhani, Parisa ; Ghobakhloo, Morteza ; Jannesari, Milad T.
   In: Technological Forecasting and Social Change.
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7. Employing brand governance mechanisms with export channel partners: What are the performance consequences and contingent effects?. (2022). Pyper, Keith ; Doherty, Anne Marie.
   In: International Business Review.
   RePEc:eee:iburev:v:31:y:2022:i:5:s0969593122000191.

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8. Impact of Service Encounter Elements on Experiential Value and Customer Loyalty: An Empirical Investigation in the Coffee Shop Context. (2021). Rashid, Nadia ; Thomas, George ; Nika, Fayaz A.
   In: SAGE Open.
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9. Linking transaction-specific satisfaction and customer loyalty €“ The case of casino resorts. (2021). Ji, Chunli ; Prentice, Catherine.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920313278.

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10. Examining the Impact of Contextual Factors in Brand Relationship Initiation and Maintenance: Evidence from Bottom of Pyramid Markets. (2020). Ateeque, Shaikh ; Shubhomoy, Banerjee.
    In: Review of Marketing Science.
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11. Consumer-brand relationships and brand loyalty in technology-mediated services. (2018). Athanasopoulou, Pinelopi ; Giovanis, Apostolos N.
    In: Journal of Retailing and Consumer Services.
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12. The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship. (2018). Panigyrakis, George G ; Koronaki, Eirini ; Kyrousi, Antigone G.
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13. ANALYSIS OF THE ATTACHMENT-AVERSION MODEL OF CONSUMER-BRAND RELATIONSHIPS IN A DIFFERENT CULTURAL BACKGROUND. (2017). Novik, Veranika ; Pinto, Patricia ; Guerreiro, Manuela.
    In: Journal of Tourism, Sustainability and Well-being.
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14. What Type Relationship Do We Have with Our Brands? Is the Name of this Relationship Brand Romance?. (2017). Aydn, Hatice ; Zehir, Cemal.
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    RePEc:eco:journ3:2017-02-41.

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15. Knowing the Fans Behaviour in Relation To Love of Football Clubs Brands. (2017). Machado, Nelson Guilherme ; Marquetto, Matheus Frohlich ; Grohmann, Marcia Zampieri ; Battistella, Luciana Flores.
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16. Celebrity Endorsement Advertising: Brand Awareness, Brand Recall, Brand Loyalty as Antecedence of South African Young Consumers Purchase Behaviour. (2016). Chuchu, Tinashe ; Ndlela, Thubelihle.
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    RePEc:rnd:arjebs:v:8:y:2016:i:2:p:79-90.

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17. The power of triple contexts on customer-based brand performance—A comparative study of Baidu and Google from Chinese netizens’ perspective. (2015). Duan, Yibing ; Li, Qinghai ; Sonmez, Mahmut ; Yang, Deli.
    In: International Business Review.
    RePEc:eee:iburev:v:24:y:2015:i:1:p:11-22.

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18. Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?. (2014). Zhang, Sha ; Leeflang, Peter S. H., ; van Doorn, Jenny.
    In: International Business Review.
    RePEc:eee:iburev:v:23:y:2014:i:1:p:284-292.

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2. Impact of customer-based corporate reputation on customer engagement behaviors: customer identification and brand love as mediators and industry type as a moderator. (2022). Kim, Miran ; Choi, Laee ; Kwon, He-Boong.
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3. Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market. (2022). Melewar, T C ; Hussain, Shahzeb ; Foroudi, Pantea ; Yousef, Najwa ; Dennis, Charles.
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22. Examining customer engagement and brand intimacy in social media context. (2020). Wang, Tien ; Lee, Fu-Yu.
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25. Relevance of the Higher-Order Brand Love Prototype in a Service Context. (2020). Abdulaziz, Sinno ; Hernan, Riquelme ; Rosa, Rios.
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26. DEVELOPMENT OF BRAND HATE THROUGH ELECTRONIC MARKETING. (2020). Taqi, Muhammad.
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27. Conceptualising luxury brand attachment: scale development and validation. (2019). Lwin, Michael ; Phau, Ian ; Shimul, Anwar Sadat.
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28. The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception. (2019). Michel, Geraldine ; Merk, Michaela.
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29. Sustaining Sporting Destinations through Improving Tourists’ Mental and Physical Health in the Tourism Environment: The Case of Korea. (2019). Jeong, Yunduk ; Kim, Suk-Kyu ; Yu, Jae-Gu.
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30. Examining Customer–Brand Relationships: A Critical Approach to Empirical Models on Brand Attachment, Love, and Engagement. (2019). Gomez-Suarez, Monica.
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31. Psychological mechanisms of brand love and information technology identity in virtual retail environments. (2019). Huang, Tseng-Lung.
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32. Reprint of A renaissance of brand experience: Advancing the concept through a multi-perspective analysis. (2019). Zarantonello, Lia ; Pedeliento, Giuseppe ; Andreini, Daniela ; Solerio, Chiara.
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33. The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception. (2019). Merk, Michaela ; Michel, Geraldine.
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34. Impact of Social Media Marketing on Brand Experience: A Study of Select Apparel Brands on Facebook. (2018). .
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35. Measuring Young Consumers€™ Response to Brand Scandals: A Brand Love Perspective. (2018). Kour, Paramdeep ; Nagar, Komal.
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36. Brand fidelity: a relationship maintenance perspective. (2018). Ross, Mitchell ; Grace, Debra ; King, Ceridwyn.
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37. The influence of perceived strength of brand origin on willingness to pay more for luxury goods. (2018). Siew, Shir-Way ; Felix, Reto ; Minor, Michael S.
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38. Trajectories of brand hate. (2018). Romani, Simona ; Grappi, Silvia ; Fetscherin, Marc ; Zarantonello, Lia.
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39. Consumer responses to brand deletion. (2018). Mishra, Anubhav A.
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40. Consumer-brand relationships and brand loyalty in technology-mediated services. (2018). Athanasopoulou, Pinelopi ; Giovanis, Apostolos N.
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41. A renaissance of brand experience: Advancing the concept through a multi-perspective analysis. (2018). Zarantonello, Lia ; Pedeliento, Giuseppe ; Andreini, Daniela ; Solerio, Chiara.
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42. Brand jealousy and willingness to pay premium: The mediating role of materialism. (2017). Biakciolu, Nilay ; Ogel, Lkin Yaran ; Lter, Burcu.
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43. Marka Guveni, Farkindaligi ve Benlik Imaj Uyumunun Marka Bagliligina Etkisinde Marka Askinin Aracilik Rolu. (2017). Aydin, Hatice.
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44. Disruptions versus more disruptions: How the Amazon dash button is altering consumer buying patterns. (2017). Ramadan, Zahy B ; Farah, Maya F.
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45. Knowing the Fans Behaviour in Relation To Love of Football Clubs Brands. (2017). Machado, Nelson Guilherme ; Marquetto, Matheus Frohlich ; Grohmann, Marcia Zampieri ; Battistella, Luciana Flores.
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46. A lovable personality: The effect of brand personality on brand love. (2016). Roy, Pinaki ; Motiani, Manoj ; Khandeparkar, Kapil.
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47. Brand communities embedded in social networks. (2013). Zaglia, Melanie E..
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48. Man versus math: Behaviorist exploration of post-crisis non-banking asset management. (2012). Strang, Kenneth David.
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49. Antecedents of emotional attachment to brands. (2011). Nguyen, Hieu P. ; Grisaffe, Douglas B..
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50. Fostering international brand loyalty through committed and attached relationships. (2011). Tsai, Shu-Pei.
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