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46. A lovable personality: The effect of brand personality on brand love. (2016). Roy, Pinaki ; Motiani, Manoj ; Khandeparkar, Kapil.
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47. Brand communities embedded in social networks. (2013). Zaglia, Melanie E..
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48. Man versus math: Behaviorist exploration of post-crisis non-banking asset management. (2012). Strang, Kenneth David.
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49. Antecedents of emotional attachment to brands. (2011). Nguyen, Hieu P. ; Grisaffe, Douglas B..
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50. Fostering international brand loyalty through committed and attached relationships. (2011). Tsai, Shu-Pei.
    In: International Business Review.
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