- Abrams, D. ; Hogg, M.A. Social identification, self-categorization, and social influence. 1990 European Review of Social Psychology. 1 195-228
Paper not yet in RePEc: Add citation now
- Ajzen, I. Attitudes, personality, and behaviour. 2005 Open University Press: UK
Paper not yet in RePEc: Add citation now
- Ajzen, I. From intentions to actions: A theory of planned behaviour. 1985 En : Kuhl, J. ; Beckmann, J. Action-control: From cognition to behaviour. Springer: Heidelberg
Paper not yet in RePEc: Add citation now
- Algesheimer, R. ; Dholakia, U.M. ; Herrmann, A. The social influence of brand community: Evidence from European car clubs. 2005 Journal of Marketing. 69 19-34
Paper not yet in RePEc: Add citation now
- Allport, G.W. ; Ross, J.M. Personal religious orientation and prejudice. 1967 Journal of Personality and Social Psychology. 5 432-443
Paper not yet in RePEc: Add citation now
- Arli, D. ; Cherrier, H. ; Tjiptono, F. God blesses those who wear Prada: Exploring the impact of religiousness on attitudes toward luxury among the youth of Indonesia. 2016 Market Intelligence & Planning. 34 61-79
Paper not yet in RePEc: Add citation now
- Arli, D. ; Lasmono, H. Are religious people more caring? Exploring the impact of religiosity on charitable organizations in a developing country. 2014 International Journal of Non-profit and Voluntary Sector Marketing. 20 38-51
Paper not yet in RePEc: Add citation now
Arli, D. ; Tjiptono, F. The end of religion? Examining the role of religiousness, materialism, and long-term orientation on consumer ethics in Indonesia. 2014 Journal of Business Ethics. 123 385-400
- Bachleda, C. ; Hamelin, N. ; Benachour, O. Does religiosity impact Moroccan Muslim women’s clothing choice?. 2014 Journal of Islamic Marketing. 5 210-226
Paper not yet in RePEc: Add citation now
- Balmer, J.M. Identity based views of the corporation: Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image. 2008 European Journal of Marketing. 42 879-906
Paper not yet in RePEc: Add citation now
- Banerjee, S. Dimensions of Indian culture, core culture values, marketing implications – An analysis. 2008 Cross Cultural Management: An International Journal. 15 367-378
Paper not yet in RePEc: Add citation now
- Bhatnagar, R. Hinduism is not just a religion, it’s a way of life. 2005 The Times of India. -
Paper not yet in RePEc: Add citation now
- Bristol, T. ; Mangleburg, T.F. Not telling the whole story: Teen deception in purchasing. 2005 Journal of the Academy of Marketing Science. 33 79-95
Paper not yet in RePEc: Add citation now
- Casidy, R. ; Phau, I. ; Lwin, M. Religiosity and digital piracy: An empirical examination. 2016 Services Marketing Quarterly. 37 1-13
Paper not yet in RePEc: Add citation now
- Cavusgil, S.T. ; Ghauri, P.N. ; Akcal, A.A. Doing business in emerging markets. 2013 Sage Publishers.: London
Paper not yet in RePEc: Add citation now
Chang, S.J. ; Van Witteloostuijn, A. ; Eden, L. From the editors: Common method variance in international business research. 2010 Journal of International Business Studies. 41 178-184
- Chau, L.L. ; Johnson, R.C. ; Bowers, J.K. ; Darvill, T.J. ; Danko, G.P. Intrinsic and extrinsic religiosity as related to conscience, adjustment, and altruism. 1990 Personality and Individual Differences. 11 397-400
Paper not yet in RePEc: Add citation now
- Choo, H.J. ; Chung, J.-E. ; Pysarchik, D.T. Antecedents to new food product purchasing behaviour among innovator groups in India. 2004 European Journal of Marketing. 38 608-625
Paper not yet in RePEc: Add citation now
- Chung, J.-E. ; Pysarchik, D.T. A model of behavioural intention to buy domestic versus imported products in a Confucian culture. 2000 Marketing Intelligence & Planning. 18 281-291
Paper not yet in RePEc: Add citation now
- Darvyri, P. ; Galanakis, M. ; Avgoustidis, A.G. ; Pateraki, N. ; Vasdekis, S. ; Darviri, C. The revised intrinsic/extrinsic religious orientation scale in a sample of Attica’s inhabitants. 2014 Psychology. 5 1557-1567
Paper not yet in RePEc: Add citation now
- De Maesschalck, R. ; Jouan-Rimbaud, D. ; Massart, D.L. The mahalanobis distance. 2000 Chemometrics and Intelligent Laboratory Systems. 50 1-18
Paper not yet in RePEc: Add citation now
- Delener, N. The effects of religious factors on perceived risk in durable goods purchase decisions. 1990 The Journal of Consumer Marketing. 7 27-38
Paper not yet in RePEc: Add citation now
- Dollinger, S.M.C. Identity styles and the five-factor model of personality. 1995 Journal of Research in Personality. 29 475-479
Paper not yet in RePEc: Add citation now
- Dutta, A. Ramdev’s Patanjali shakes up FMCG order; Next up “nutritious restaurants”. 2017 Business Standard. -
Paper not yet in RePEc: Add citation now
- Edwards, J.R. ; Lambert, L.S. Methods for integrating moderation and mediation: A general analytical framework using moderated path analysis. 2007 Psychological Methods. 12 1-22
Paper not yet in RePEc: Add citation now
Eid, R. ; El-Gohary, H. The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction. 2015 Tourism Management. 46 477-488
- Einstein, M. The evolution of religious branding. 2011 Social Compass. 58 331-338
Paper not yet in RePEc: Add citation now
El-Bassiouny, N. The one-billion-plus marginalization: Toward a scholarly understanding of Islamic consumers. 2014 Journal of Business Research. 67 42-49
- Feick, L. ; Higie, R.A. The effects of preference heterogeneity and source characteristics on Ad processing and judgments about endorsers. 1992 Journal of Advertising. 21 16-24
Paper not yet in RePEc: Add citation now
- Fischer, J. Markets, religion, regulation: Kosher, halal and Hindu vegetarianism in global perspective. 2016 Geoforum. 69 67-70
Paper not yet in RePEc: Add citation now
- Fishbein, M., & Ajzen, 1. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: AddisonóWesley.
Paper not yet in RePEc: Add citation now
- Hair, J.F. ; Black, W.C. ; Babin, B.J. ; Anderson, R.E. ; Tatham, R.L. Multivariate analysis of data. 2005 Bookman: Porto Alegre
Paper not yet in RePEc: Add citation now
Harman, H.H. Modern factor analysis. 1976 University of Chicago Press: USA
- Hayes, A.F. ; Scharkow, M. The relative trustworthiness of inferential tests of the indirect effect in statistical mediation analysis: Does method really matter?. 2013 Psychological Science. 24 1918-1927
Paper not yet in RePEc: Add citation now
- Hofstede, G. The cultural relativity of the quality of life concept. 1984 The Academy of Management Review. 9 389-398
Paper not yet in RePEc: Add citation now
- Hogg, M.A. ; Abrams, D. Social identifications: A social psychology of intergroup relations and group processes. 1988 Routledge: UK
Paper not yet in RePEc: Add citation now
- Ilter, B. ; Bayraktaroglu, G. ; Ipek, I. Impact of Islamic religiosity on materialistic values in Turkey. 2017 Journal of Islamic Marketing. 8 533-557
Paper not yet in RePEc: Add citation now
- Jaggi, R. ; Ghosh, M. Consumer perception of patanjali products: An analytical study. 2017 IUP Journal of Brand Management. 14 13-
Paper not yet in RePEc: Add citation now
Jamal, A. ; Sharifuddin, J. Perceived value and perceived usefulness of halal labeling: The role of religion and culture. 2015 Journal of Business Research. 68 933-941
- Khan, A. ; Azam, M.K. Factors influencing Halal products purchase intention in India: Preliminary intention. 2016 IUP Journal of Marketing Management. 15 20-35
Paper not yet in RePEc: Add citation now
- Khare, A. Impact of Indian culture values and lifestyles on meaning of branded products: Study of university students in India. 2011 Journal of International Consumer Marketing. 23 365-379
Paper not yet in RePEc: Add citation now
- Knowledge@Wharton, How a yoga guru is mastering the consumer goods market in India. 2017 Knowledge@Wharton. -
Paper not yet in RePEc: Add citation now
- Kretschmer, M. ; Klimis, G.M. ; Choi, C.J. Increasing returns and social contagion in cultural industries. 1999 British Journal of Management. 10 S61-S72
Paper not yet in RePEc: Add citation now
Kumar, R. ; Sethi, A.K. Doing business in India. 2005 Palgrave Macmillan: New York, USA
- Lee, C. Modifying an American consumer behaviour model for consumers in Confucian culture: The case Fishbein behavioural intention model. 1990 Journal of International Consumer Marketing. 3 27-50
Paper not yet in RePEc: Add citation now
- Levine, J.M. ; Russo, E.M. Majority and minority influence. 1987 En : . Sage: USA
Paper not yet in RePEc: Add citation now
Lloyd, A.E. ; Yip, L.S.C. ; Luk, S.T.K. An examination of the differences in retail service evaluation between domestic and tourist shoppers in Hong Kong. 2011 Tourism Management. 32 520-533
- Madden, D. This world map of literally translated country names will amaze you. 2018 Forbes. -
Paper not yet in RePEc: Add citation now
- Maheshwari, R. The epic rise of patanjali: Game-changer in Indian FMCG industry. 2017 Yourstory.com. -
Paper not yet in RePEc: Add citation now
- Maltby, J. The internal structure of a derived, revised, and amended measure of the religious orientation scale: The ‘Age‐Universal’ I‐E scale–12. 1999 Social Behavior and Personality. 27 407-412
Paper not yet in RePEc: Add citation now
- Malviya, S. HUL makes new game plan, forms crack teams to knock the wind out of Patanjali’s sale. 2017 The Economic Times. -
Paper not yet in RePEc: Add citation now
- Marquis, C. ; Raynard, M. Institutional strategies in emerging markets. 2015 The Academy of Management Annals. 9 291-335
Paper not yet in RePEc: Add citation now
- Martin, B.A.S. ; Wentzel, D. ; Tomczak, T. Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising. 2008 Journal of Advertising. 37 29-43
Paper not yet in RePEc: Add citation now
- Mehrotra, S. ; Salunkhe, U. ; Chakraborty, I. Patanjali: An Indian FMCG on growth path. 2017 Emerald Emerging Markets Case Studies Collection. 7 1-35
Paper not yet in RePEc: Add citation now
- Meyer, K.E. Asian management research needs more self-confidence. 2006 Asia Pacific Journal of Management. 23 119-137
Paper not yet in RePEc: Add citation now
Meyer, K.E. ; Nguyen, H.V. Foreign-investment strategies and sub-national institutions in emerging markets: Evidence from Vietnam. 2005 Journal of Management Studies. 42 63-93
Meyer, K.E. ; Peng, M.W. Theoretical foundations of emerging economy business research. 2016 Journal of International Business Studies. 47 3-22
- Mitra, S. Baba Ramdev’s Patanjali eyes two-fold rise in sales at Rs. 20,000 crore in FY18. 2017 Live Mint. -
Paper not yet in RePEc: Add citation now
- Moscovici, S. Social influence and social change. 1976 Academic Press: London
Paper not yet in RePEc: Add citation now
- Muhamad, N. ; Mizerski, D. The constructs mediating religions’ influence on buyers and consumers. 2010 Journal of Islamic Marketing. 1 124-135
Paper not yet in RePEc: Add citation now
- Mukhtar, A. ; Butt, M.M. Intention to choose Halal products: The role of religiosity. 2012 Journal of Islamic Marketing. 3 108-120
Paper not yet in RePEc: Add citation now
- Nemeth, C. Differential contribution of majority and minority influence. 1986 Psychological Review. 93 23-32
Paper not yet in RePEc: Add citation now
- Nunnally, J. Psychometric theory, 2. 1978 McGraw Hill: New York
Paper not yet in RePEc: Add citation now
- Olivelle, P. Food in India. 1995 Journal of Indian Philosophy. 23 367-380
Paper not yet in RePEc: Add citation now
- Pace, S. Effects of intrinsic and extrinsic religiosity on attitudes toward products: Empirical evidence of value-expressive and social-adjustive functions. 2014 Journal of Applied Business Research. 30 1227-1238
Paper not yet in RePEc: Add citation now
- Park, J.Z. ; Baker, J. What would Jesus buy: American consumption of religious and spiritual material goods. 2007 Journal for the Scientific Study of Religion. 46 501-517
Paper not yet in RePEc: Add citation now
- Parsons, T. ; Smelser, N.J. Economy and society: A study in the integration of economic and social theory. 1972 Routledge & Kegan Paul Ltd.: London
Paper not yet in RePEc: Add citation now
- Petty, R.E. ; Cacioppo, J.T. Attitudes and persuasion: Classic and contemporary approaches. 1981 W. C. Brown: USA
Paper not yet in RePEc: Add citation now
- Podsakoff, P.M. ; MacKenzie, S.B. ; Lee, J.Y. ; Podsakoff, N.P. Common method biases in behavioral research: A critical review of the literature and recommended remedies. 2003 The Journal of Applied Psychology. 88 879-903
Paper not yet in RePEc: Add citation now
- Priester, J.R. ; Petty, R.E. The influence of spokesperson trustworthiness on message elaboration, attitude strength, and advertising effectiveness. 2003 Journal of Consumer Psychology. 13 408-421
Paper not yet in RePEc: Add citation now
- Reed, A. Social identity as a useful perspective for self-concept-based consumer research. 2002 Psychology & Marketing. 19 235-266
Paper not yet in RePEc: Add citation now
Ryan, M.J. Behavioral intention formation: The interdependence of attitudinal and social influence variables. 1982 The Journal of Consumer Research. 9 118-136
- Sanjai, P.R. ; Pradhan, B. India’s bearded Yogis are snatching sales from Global brands. 2016 The Economic Times. -
Paper not yet in RePEc: Add citation now
- Sardana, D. ; Gupta, N. ; Sharma, P. Spirituality and religiosity at the junction of consumerism: Exploring consumer preference for spiritual brands. 2018 International Journal of Consumer Studies. -
Paper not yet in RePEc: Add citation now
- Sardana, D. ; Zhu, Y. Conducting business in China and India: A comparative and contextual analysis. 2017 Palgrave Macmillan: London, UK
Paper not yet in RePEc: Add citation now
- Sarkar, J. ; Mukherjee, S. Personal care drives FMCG business on rural push. 2014 The Times of India. -
Paper not yet in RePEc: Add citation now
- Schütte, H. ; Ciarlante, D. Consumer behaviour in Asia. 1998 New York University Press: New York, USA
Paper not yet in RePEc: Add citation now
- Schwartz, S.H. Values and culture. 1997 En : Munro, D. Motivation and culture. Routledge: USA
Paper not yet in RePEc: Add citation now
- Shaharudin, M.R. ; Pani, J.J. ; Mansor, S.W. ; Elias, S.J. ; Sadek, D.M. Purchase intention of organic food in Malaysia; A religious overview. 2010 International Journal of Marketing Studies. 2 96-103
Paper not yet in RePEc: Add citation now
Sharma, P. Country-of-origin effects in developed vs. emerging markets: Exploring the contrasting roles of materialism and value-consciousness. 2011 Journal of International Business Studies. 42 285-306
- Sinha, I. ; DeSarbo, W.S. An integrated approach towards the spatial modeling of the preconceived consumer value. 1998 Journal of Marketing Research. 35 236-249
Paper not yet in RePEc: Add citation now
- Slater, D. Consumer culture and modernity. 1997 Polity Press: Cambridge
Paper not yet in RePEc: Add citation now
- Smith, J.R. ; Terry, D.J. ; Manstead, A.S.R. ; Louis, W.R. ; Kotterman, D. ; Wolfs, J. The attitude-behaviour relationship in consumer conduct: The role of norms, past behaviour, and self-identity. 2008 The Journal of Social Psychology. 148 311-334
Paper not yet in RePEc: Add citation now
- Son, J. ; Jin, B. ; George, B. Consumers’ purchase intention toward foreign brand goods. 2013 Management Decision. 51 434-450
Paper not yet in RePEc: Add citation now
- Souiden, N. ; Rani, M. Consumer attitudes and purchase intentions toward Islamic banks: The influence of religiosity. 2015 International Journal of Bank Marketing. 33 143-161
Paper not yet in RePEc: Add citation now
- Spry, A. ; Pappu, R. ; Cornwell, B.T. Celebrity endorsement, brand credibility and brand equity. 2011 European Journal of Marketing. 45 882-909
Paper not yet in RePEc: Add citation now
- Stets, J.E. ; Burke, P.J. Identity theory and social identity theory. 2000 Psychology Quarterly. 63 224-237
Paper not yet in RePEc: Add citation now
- Stryker, S. Identity salience and role performance: The importance of symbolic interaction theory for family research. 1968 Journal of Marriage and the Family. 30 558-564
Paper not yet in RePEc: Add citation now
- Tajfel, H. ; Turner, J.C. An integrative theory of intergroup conflict. 1979 En : Austin, W.G. ; Worchel, S. The social psychology of intergroup relations. Brooks-Cole: USA
Paper not yet in RePEc: Add citation now
- Terry, D.J. ; Hogg, M.A. ; White, K.M. The theory of planned behaviour: Self-identity, social identity and group norms. 1999 The British Journal of Social Psychology. 38 225-244
Paper not yet in RePEc: Add citation now
- Topolewska-Siedzik, E. ; Cieciuch, J. ; Strus, W. Personality underpinnings of identity: The role of mettraits and traits identity formation modes. 2018 Self and Identity. -
Paper not yet in RePEc: Add citation now
- Triandis, H.C. The self and social behaviour in differing cultural contexts. 1989 Psychological Review. 96 506-520
Paper not yet in RePEc: Add citation now
- Tsui, A. Contributing to global management knowledge: A case of high quality indigenous research. 2004 Asia-Pacific Journal of Management. 21 491-513
Paper not yet in RePEc: Add citation now
- Tsui, A. From homogenization to pluralism: International management research in the academy and beyond. 2007 The Academy of Management Journal. 50 1353-1364
Paper not yet in RePEc: Add citation now
Vitell, S.J. The role of religiosity in business and consumer ethics: A review of the literature. 2009 Journal of Business Ethics. 90 155-167
- Vitell, S.J. ; King, R.A. ; Howie, K. ; Toti, J.F. ; Albert, L. ; Hidalgo, E.R. Spirituality, moral identity, and consumer ethics: A multi-cultural study. 2015 Journal of Business Ethics. 139 147-160
Paper not yet in RePEc: Add citation now
- Yang, S. ; Stening, B.W. Antecedents of materialism in China – An intergenerational analysis. 2016 International Journal of Consumer Studies. 40 701-711
Paper not yet in RePEc: Add citation now
Yang, S. ; Stening, B.W. Mao meets the market: Reconciling ideology and pragmatism in China. 2013 Management International Review. 53 419-438
- Yeniaras, V. ; Akkemik, K.A. Materialism and fashion consciousness: The moderating role of status consumption tendencies and religiosity. 2017 Journal for the Scientific Study of Religion. 56 498-513
Paper not yet in RePEc: Add citation now
- Yousaf, S. ; Shaukat Malik, M. Evaluating the influences of religiosity and product involvement level on the consumers. 2013 Journal of Islamic Marketing. 4 163-186
Paper not yet in RePEc: Add citation now
- Zeithaml, V.A. Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. 1998 Journal of Marketing. 52 2-22
Paper not yet in RePEc: Add citation now