1. The effect of brand alliances across dependent variables and research designs: A meta-analysis. (2025). Voss, Kevin E ; Mohan, Mayoor ; Ho, Jin ; Jimnez, Fernando R.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:191:y:2025:i:c:s0148296325000712.

   Full description at Econpapers || Download paper

2. The role of product design in shaping masstige brand passion: A masstige theory perspective. (2022). Muhammad, Syed Mir ; Shahid, Shadma ; Gilal, Rukhsana Gul.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:152:y:2022:i:c:p:487-504.

   Full description at Econpapers || Download paper

3. Deal or deny: The effectiveness of crisis response strategies on brand equity of the focal brand in co-branding. (2022). Turan, Ceyda Paydas.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:149:y:2022:i:c:p:615-629.

   Full description at Econpapers || Download paper

1. Aaker, D.A. Managing Brand Equity. 1991 Free Press: New York
   Paper not yet in RePEc: Add citation now
   

2. Baker, T.L. ; Chari, S. ; Daryanto, A. ; Dzenkovska, J. ; Ifie, K. ; Lukas, B.A. ; Walsh, G. Discount venture brands: Self-congruity and perceived value-for-money?. 2020 Journal of Business Research. 116 412-419

3. Besharat, A. ; Langan, R. Towards the formation of consensus in the domain of co-branding: current findings and future priorities. 2014 Journal of Brand Management. 21 112-132
   Paper not yet in RePEc: Add citation now
   
4. Bluemelhuber, C. ; Carter, L.L. ; Jay Lambe, C. Extending the view of brand alliance effects: An integrative examination of the role of country of origin. 2007 International Marketing Review. 24 427-443
   Paper not yet in RePEc: Add citation now
   
5. Campbell, M.C. Perceptions of price unfairness: Antecedents and consequences. 1999 Journal of Marketing Research. 36 187-199
   Paper not yet in RePEc: Add citation now
   

6. Cunha, Marcus ; Forehand, Mark R. ; Angle, Justin W. Riding Coattails: When Co-Branding Helps versus Hurts Less-Known Brands. 2015 Journal of Consumer Research. 41 1284-1300

7. Davies, G. ; Chun, R. ; Kamins, M.A. Reputation gaps and the performance of service organizations. 2010 Strategic Management Journal. 31 530-546

8. Dimofte, C.V. ; Yalch, R.F. The mere association effect and brand evaluations. 2011 Journal of Consumer Psychology. 21 24-37
   Paper not yet in RePEc: Add citation now
   
9. Dodds, W.B. ; Monroe, K.B. ; Grewal, D. Effects of price, brand, and store information on buyers’ product evaluations. 1991 Journal of Marketing Research. 28 307-319
   Paper not yet in RePEc: Add citation now
   
10. Gammoh, B.S. ; Voss, K.E. ; Chakraborty, G. Consumer evaluation of brand alliance signals. 2006 Psychology & Marketing. 23 465-486
    Paper not yet in RePEc: Add citation now
    

11. Goldberg, M.E. ; Hartwick, J. The effects of advertiser reputation and extremity of advertising claim on advertising effectiveness. 1990 Journal of Consumer Research. 17 172-179

12. Hartley, S.W. ; Cross, J. How sales promotion can work for and against you. 1988 Journal of Consumer Marketing. 5 35-42
    Paper not yet in RePEc: Add citation now
    

13. He, J. ; Calder, B.J. The experimental evaluation of brand strength and brand value. 2020 Journal of Business Research. 115 194-202

14. Humphrey-Murto, S. ; Shaw, T. ; Touchie, C. ; Pugh, D. ; Cowley, L. ; Wood, T.J. Are raters influenced by prior information about a learner? A review of assimilation and contrast effects in assessment. 2021 Advances in Health Sciences Education. 26 1133-1156
    Paper not yet in RePEc: Add citation now
    

15. Kalaignanam, K. ; Shankar, V. ; Varadarajan, R. Asymmetric new product development alliances: Win-win or win-lose partnerships?. 2007 Management Science. 53 357-374

16. Keller, K.L. Conceptualizing, measuring, and managing customer-based brand equity. 1993 Journal of Marketing. 57 1-22
    Paper not yet in RePEc: Add citation now
    
17. King, D.L. Assimilation is due to one perceived whole and contrast is due to two perceived wholes. 1988 New Ideas in Psychology. 6 277-288
    Paper not yet in RePEc: Add citation now
    

18. Mühlbacher, H. ; Raies, K. ; Grohs, R. ; Koll, O. Drivers of brand strength: Configural paths to strong cognitive brand equity. 2016 Journal of Business Research. 69 2774-2780

19. Newmeyer, C.E. ; Venkatesh, R. ; Chatterjee, R. Cobranding arrangements and partner selection: A conceptual framework and managerial guidelines. 2014 Journal of the Academy of Marketing Science. 42 103-118
    Paper not yet in RePEc: Add citation now
    

20. Newmeyer, C.E. ; Venkatesh, R. ; Ruth, J.A. ; Chatterjee, R. A Typology of brand alliances and consumer awareness of brand alliance integration. 2018 Marketing Letters. 29 275-289

21. Nguyen, H.T. ; Ross, W.T. ; Joseph Pancras, J. ; Phan, H.V. Market-based drivers of cobranding success. 2020 Journal of Business Research. 115 122-138

22. Rahinel, R. ; Redden, J.P. Brands as product coordinators: matching brands make joint consumption experiences more enjoyable. 2013 Journal of Consumer Research. 39 1290-1299

23. Rao, A.R. ; Lu, Q.u. ; Ruekert, R.W. Signaling unobservable product quality through a brand ally. 1999 Journal of Marketing Research. 36 258-268
    Paper not yet in RePEc: Add citation now
    
24. Rao, A.R. ; Ruekert, R.W. Brand alliances as signals of product quality. 1994 Sloan Management Review. 36 87-97
    Paper not yet in RePEc: Add citation now
    
25. Schwarz, N. ; Strack, F. ; Mai, H.-P. Assimilation and contrast effects in part-whole question sequences: A conversational logic analysis. 1991 The Public Opinion Quarterly. 55 3-23
    Paper not yet in RePEc: Add citation now
    
26. Shafto, M. ; MacKay, D.G. The Moses, mega-Moses, and Armstrong illusions: Integrating language comprehension and semantic memory. 2000 Psychological Science. 11 372-378
    Paper not yet in RePEc: Add citation now
    

27. Swaminathan, V. ; Gürhan-Canli, Z. ; Kubat, U. ; Hayran, C. How, when, and why do attribute-complementary versus attribute-similar cobrands affect brand evaluations: A concept combination perspective. 2015 Journal of Consumer Research. 42 45-58

28. Vaidyanathan, R. ; Aggarwal, P. Strategic brand alliances: Implications of ingredient branding for national and private label brands. 2000 Journal of Product and Brand Management. 9 214-228
    Paper not yet in RePEc: Add citation now
    

29. Valette-Florence, P. ; Guizani, H. ; Merunka, D. The impact of brand personality and sales promotions on brand equity. 2011 Journal of Business Research. 64 24-28

30. Wang, E.-T. Different effects of utilitarian and hedonic benefits of retail food packaging on perceived product quality and purchase intention. 2017 Journal of Food Products Marketing. 23 239-250
    Paper not yet in RePEc: Add citation now
    

1. Exploring Corporate Philanthropy, Home Country Foreign Aid, and Country of Origin-Based Stigma for Multinational Enterprises: An Experimental Study. (2025). Xu, Yuehua ; Li, Jiatao ; Wang, Yimin ; Xin, LI ; Zhao, Haichuan.
   In: Journal of World Business.
   RePEc:eee:worbus:v:60:y:2025:i:3:s1090951625000124.

   Full description at Econpapers || Download paper

2. Exploring the factors affecting cruise passengers’ perceptions of value for money expressed in online reviews. (2024). Lau, Yui-Yip ; Jiao, Yue ; Gao, Jing.
   In: Palgrave Communications.
   RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-02601-9.

   Full description at Econpapers || Download paper

3. A closer look at customer experience with bundle telecommunication services and its impacts on satisfaction and switching intention. (2024). Rodrigues, Ricardo ; Moreira, Antonio C ; Barbosa, Belem ; Ribeiro, Hugo.
   In: Journal of Marketing Analytics.
   RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-023-00222-w.

   Full description at Econpapers || Download paper

4. The impact of investor reaction to crisis events on corporate philanthropy: evidence from Chinese firms. (2024). Ouyang, Zhe ; Liu, Yang ; Sun, Qian.
   In: Asian Business & Management.
   RePEc:pal:abaman:v:23:y:2024:i:1:d:10.1057_s41291-023-00232-7.

   Full description at Econpapers || Download paper

5. The Virtuous Circle of Internal Corporate Reputation and Financial Performance. (2023). Olmedo-Cifuentes, Isabel ; Martinez-Leon, Inocencia M ; Davies, Gary.
   In: Corporate Reputation Review.
   RePEc:pal:crepre:v:26:y:2023:i:2:d:10.1057_s41299-022-00140-0.

   Full description at Econpapers || Download paper

6. Antecedents and consequences of trust as a multidimensional construct. Cross-country analysis in the luxury retail sector. (2023). Chasco Yrigoyen, Coro ; Fernandez, Leslier Valenzuela ; Artigas, Enrique Marinao ; Prehn, Denise Laroze.
   In: Cuadernos de Gestión.
   RePEc:ehu:cuader:61306.

   Full description at Econpapers || Download paper

7. Licensing early-versus late-stage technologies: The licensee perspective. (2023). Song, Sangyoung ; Lee, Jongkuk.
   In: Technology in Society.
   RePEc:eee:teinso:v:72:y:2023:i:c:s0160791x23000040.

   Full description at Econpapers || Download paper

8. Acting like an interpersonal relationship: Cobrand anthropomorphism increases product evaluation and purchase intention. (2023). Yang, Zhihao ; Han, Jie ; Wang, Desheng.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:167:y:2023:i:c:s0148296323005532.

   Full description at Econpapers || Download paper

9. An expanded model of bank reputation in the context of the Covid-19 crisis: a vietnamese contribution. (2022). Doan, Thang ; Hai, Thi Hong ; Hoang, Dung Phuong.
   In: SN Business & Economics.
   RePEc:spr:snbeco:v:2:y:2022:i:7:d:10.1007_s43546-022-00234-1.

   Full description at Econpapers || Download paper

10. Influence of augmented reality product display on consumers€™ product attitudes: A product uncertainty reduction perspective. (2022). Fang, Yuan ; Liu, Yezheng ; Chen, Xiayu ; Kong, Meng ; Sun, Chunhua.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003945.

    Full description at Econpapers || Download paper

11. The effect of trademark breadth on IPO valuation and post-IPO performance: an empirical investigation of 1510 European IPOs. (2022). Block, Joern ; Vismara, Silvio ; Meoli, Michele ; Fisch, Christian.
    In: Journal of Business Venturing.
    RePEc:eee:jbvent:v:37:y:2022:i:5:s0883902622000490.

    Full description at Econpapers || Download paper

12. Competing cues in brand alliance advertisements. (2022). Song, Youngok Sunny ; Li, Yingying ; Voss, Kevin E.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:149:y:2022:i:c:p:476-493.

    Full description at Econpapers || Download paper

13. Asymmetric brand alliances: When joint promotions with strong brands hurt. (2022). Vaidyanathan, Rajiv ; Aggarwal, Praveen.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:141:y:2022:i:c:p:213-228.

    Full description at Econpapers || Download paper

14. Teachers’ views of corporate reputation: Influence on behavioral outcomes. (2022). Cifuentes, Isabel Olmedo ; Martinezleon, Inocencia Maria.
    In: Annals of Public and Cooperative Economics.
    RePEc:bla:annpce:v:93:y:2022:i:3:p:579-605.

    Full description at Econpapers || Download paper

15. Internal Reputation of the Firm: CEO Retention and Firm Market Performance. (2021). Weber, Thomas ; Azarpanah, Sara ; Seifzadeh, Pouya ; Moghaddam, Kaveh.
    In: Corporate Reputation Review.
    RePEc:pal:crepre:v:24:y:2021:i:4:d:10.1057_s41299-020-00104-2.

    Full description at Econpapers || Download paper

16. Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management. (2020). Iglesias, Oriol ; Ind, Nicholas.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:27:y:2020:i:6:d:10.1057_s41262-020-00205-7.

    Full description at Econpapers || Download paper

17. The past, present, and future of brand research. (2020). Oh, Travis Tae ; Neslin, Scott A ; Keller, Kevin Lane ; Lehmann, Donald R ; Reibstein, David J.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09524-w.

    Full description at Econpapers || Download paper

18. The Impact of Social Media on Restaurant Corporations’ Financial Performance. (2020). Fernandez-Miguelez, Sergio M ; Diaz-Puche, Miguel ; Campos-Soria, Juan A ; Galan-Valdivieso, Federico.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:4:p:1646-:d:323936.

    Full description at Econpapers || Download paper

19. EFFECTS OF PARTNERS’ COMMUNICATIONS ON CONSUMER PERCEPTIONS OF JOINT INNOVATION EFFORTS. (2019). Dens, Nathalie ; Roosens, Bram ; Lievens, Annouk.
    In: International Journal of Innovation Management (ijim).
    RePEc:wsi:ijimxx:v:23:y:2019:i:08:n:s1363919619400085.

    Full description at Econpapers || Download paper

20. Corporate reputation in management research: a review of the literature and assessment of the concept. (2019). Vogel, Rick ; Gobel, Markus ; Veh, Annika.
    In: Business Research.
    RePEc:spr:busres:v:12:y:2019:i:2:d:10.1007_s40685-018-0080-4.

    Full description at Econpapers || Download paper

21. When do social alliances pay off? How the effect on corporate image depends on consumers’ prosocial attitudes. (2019). Dens, Nathalie ; Roosens, Bram.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:26:y:2019:i:2:d:10.1057_s41262-018-0126-0.

    Full description at Econpapers || Download paper

22. Chief Reputation Officer (CRO): Envisioning the Role. (2019). Khan, Salman.
    In: Corporate Reputation Review.
    RePEc:pal:crepre:v:22:y:2019:i:3:d:10.1057_s41299-019-00061-5.

    Full description at Econpapers || Download paper

23. Intellectual Capital and Financial Performance: A Meta-Analysis and Research Agenda. (2019). Albertini, Elisabeth ; Berger-Remy, Fabienne.
    In: Post-Print.
    RePEc:hal:journl:hal-02139763.

    Full description at Econpapers || Download paper

24. Market stealing and market expansion: an examination of product introductions in the organic coffee market. (2018). Sanctuary, Mark ; Friberg, Richard.
    In: Environmental Economics and Policy Studies.
    RePEc:spr:envpol:v:20:y:2018:i:2:d:10.1007_s10018-017-0194-5.

    Full description at Econpapers || Download paper

25. How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality. (2018). Sierra, Vicenta ; Markovic, Stefan ; Iglesias, Oriol ; Singh, Jatinder Jit.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:148:y:2018:i:4:d:10.1007_s10551-015-2985-6.

    Full description at Econpapers || Download paper

26. Evaluating marketplace synergies of ingredient brand alliances. (2018). Bowman, Douglas ; Koschmann, Anthony.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:35:y:2018:i:4:p:575-590.

    Full description at Econpapers || Download paper

27. Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity. (2017). Sierra, Vicenta ; Markovic, Stefan ; Iglesias, Oriol ; Singh, Jatinder Jit.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:144:y:2017:i:3:d:10.1007_s10551-015-2855-2.

    Full description at Econpapers || Download paper

28. A Study of the Evolution of Nature and Narration of Brands in an Emerging Market. (2017). Narayanan, Priya ; Koshy, Abraham.
    In: IIMA Working Papers.
    RePEc:iim:iimawp:14569.

    Full description at Econpapers || Download paper

29. Leveraged marketing communications: a framework for explaining the effects of secondary brand associations. (2016). Bergkvist, Lars ; Taylor, Charles R.
    In: AMS Review.
    RePEc:spr:amsrev:v:6:y:2016:i:3:d:10.1007_s13162-016-0081-4.

    Full description at Econpapers || Download paper

30. The added value of brand alliances in higher education. (2016). Kalafatis, Stavros P ; Ledden, Lesley ; Singh, Jaywant ; Riley, Debra .
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:69:y:2016:i:8:p:3122-3132.

    Full description at Econpapers || Download paper

31. Factors affecting sportswear buying behavior: A comparative analysis of luxury sportswear. (2016). Cheong, Yunjae ; Kim, Kihan ; Lim, Choonghoon.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:69:y:2016:i:12:p:5793-5800.

    Full description at Econpapers || Download paper

32. Style of Management and Chosen Sentiments and Attitudes Among Employees of Scientific Organizations. (2015). Izabela, Baruk Agnieszka.
    In: Marketing of Scientific and Research Organizations.
    RePEc:vrs:mosaro:v:16:y:2015:i:2:p:1-18:n:5.

    Full description at Econpapers || Download paper

33. The interactive effects of online reviews on the determinants of Swiss hotel performance: A neural network analysis. (2015). Schegg, Roland ; Phillips, Paul ; Santos, Maria Manuela ; Zigan, Krystin.
    In: Tourism Management.
    RePEc:eee:touman:v:50:y:2015:i:c:p:130-141.

    Full description at Econpapers || Download paper

34. The impact of corporate reputation and reputation damaging events on financial performance: Empirical evidence from the literature. (2015). Gatzert, Nadine.
    In: European Management Journal.
    RePEc:eee:eurman:v:33:y:2015:i:6:p:485-499.

    Full description at Econpapers || Download paper

35. Managing internal stakeholders’ views of corporate reputation. (2014). Olmedo-Cifuentes, Isabel ; Martinez-Leon, Inocencia ; Davies, Gary.
    In: Service Business.
    RePEc:spr:svcbiz:v:8:y:2014:i:1:p:83-111.

    Full description at Econpapers || Download paper

36. Corporate Reputation as a Strategic Loyalty Tool: A Theoretical Exposition. (2014). Etuk, Samuel G ; Ibok, Nkanikpo .
    In: International Journal of Management Sciences.
    RePEc:rss:jnljms:v4i3p5.

    Full description at Econpapers || Download paper

37. Uma nova abordagem para mensurar a reputação corporativa. (2014). Bahamonde, Rolando Arellano ; Feldman, Percy Marquina ; Bellido, Isabelle Velasquez.
    In: RAE - Revista de Administração de Empresas.
    RePEc:fgv:eaerae:v:54:y:2014:i:1:a:20893.

    Full description at Econpapers || Download paper

38. How relational capital mediates the effect of corporate reputation on competitive advantage: Evidence from Taiwan high-tech industry. (2014). Wang, Chao-Hung.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:82:y:2014:i:c:p:167-176.

    Full description at Econpapers || Download paper

39. Application of metric conjoint analysis in family business research. (2014). Rau, Sabine B. ; Hanisch, David N..
    In: Journal of Family Business Strategy.
    RePEc:eee:fambus:v:5:y:2014:i:1:p:72-84.

    Full description at Econpapers || Download paper

40. Brand and Corporate Image of a Sport Organization as a Factor of Building Loyalty. (2013). Rak, Agnieszka .
    In: Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management.
    RePEc:tkp:tiim13:s4_54-65.

    Full description at Econpapers || Download paper

41. A Five-Year Review, Update, and Assessment of Ethics and Governance in Strategic Management Journal. (2013). Duffy, Tom ; Blevins, Dane ; Robertson, Christopher.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:117:y:2013:i:1:p:85-91.

    Full description at Econpapers || Download paper

42. Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities. (2013). Melewar, T. C. ; Wilczynski, Petra ; Sarstedt, Marko.
    In: Journal of World Business.
    RePEc:eee:worbus:v:48:y:2013:i:3:p:329-339.

    Full description at Econpapers || Download paper

Report date: 2025-10-04 08:16:36 || Missing content? Let us know