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2. The value of Augmented Reality on platform-based supply chains: Impact of Accuracy Effect and Entertainment Effect. (2025). Guo, Xiaolong ; Zhou, Qiang ; Sun, Can.
   In: Transportation Research Part E: Logistics and Transportation Review.
   RePEc:eee:transe:v:194:y:2025:i:c:s1366554524005441.

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3. I am not like them: A terror management theory perspective on the consumer separation tendency of pet profile images. (2025). Liu, Yongdan ; Ma, Yutong.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000189.

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4. When peripheral route meets central route: An elaboration likelihood model of sales performance in live commerce. (2025). Wang, Qian ; Yao, Xinlin ; Li, Ruihao ; Yan, Xiangbin.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924005149.

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5. Self-proximity in augmented reality enhances consumer’s responses to green products through anticipated warm glow. (2025). Lavoye, Virginie ; Sipil, Jenni ; Tarkiainen, Anssi ; Petit, Olivia.
   In: Journal of Business Research.
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6. I feel it, I buy it: Deploy AR-based product presentation to generate satisfying tactile experiences in online retail. (2025). Sun, Lin ; Li, Yiwei ; Zhang, Min.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:194:y:2025:i:c:s0148296325001808.

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7. Electronic shopping cart abandonment: What do we know and where should we be heading?. (2024). Maseeh, Haroon Iqbal ; Jain, Tanu ; Jebarajakirthy, Charles ; Chopra, Ishani Patharia.
   In: Electronic Markets.
   RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00697-0.

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8. Saudi millennials€™ panic buying behavior during pandemic and post-pandemic: Role of social media addiction and religious values and commitment. (2024). Aggarwal, Shalini ; Albarrak, Mansour ; Alharthi, Majed ; Dash, Ganesh.
   In: Journal of Retailing and Consumer Services.
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9. Nitty-gritties of customer experience in metaverse retailing. (2024). Agarwal, Vaishali ; Alzeiby, Ebtesam Abdullah ; Khalil, Ashraf ; Mehrotra, Ankit.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001723.

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10. Product assortment and online sales in community group-buying channel: Evidence from a convenience store chain. (2024). Zhao, Xuan ; Tian, Xin ; Jiang, Hailiang.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001346.

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11. Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment. (2024). Zhang, Yunen ; Shao, Wei ; Quach, Sara ; Li, Qianmin ; Thaichon, Park.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000092.

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12. Consumer inoculation and gender in combating negative product reviews. (2024). Li, Yangchun ; Sun, Qingzhou ; Sheng, Fan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s096969892300454x.

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13. ARvolution: Decoding consumer motivation and value dimensions in augmented reality. (2024). Kumar, Harish ; Schultz, Carsten D.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698923004526.

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14. Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shopping habit. (2024). Sharma, Neeru ; Fatima, Johra Kayeser.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923003788.

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15. From virtual to reality: The power of augmented reality in triggering impulsive purchases. (2024). Hsu, Wen-Chin ; Lee, Mu-Heng ; Zheng, Kai-Wen.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003557.

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16. Impact of consumer valuation updating in a competitive software market. (2024). Zheng, Wei ; Peng, Shuxia ; Li, BO.
    In: Omega.
    RePEc:eee:jomega:v:123:y:2024:i:c:s0305048323001378.

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17. Effects of augmented reality technology characteristics on customer citizenship behavior. (2023). Gong, Taeshik ; Park, Jungkun.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s096969892300190x.

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18. What reduces product uncertainty in live streaming e-commerce? From a signal consistency perspective. (2023). Chen, Xiayu ; Wei, Shaobo ; Shen, Junya.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001881.

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19. Does product involvement drive consumer flow state in the AR environment? A study on behavioural responses. (2023). Vanheems, Rgine ; Viassone, Milena ; Serravalle, Francesca.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000267.

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20. Show me insides: Investigating the influences of product exploded view on consumers€™ mental imagery, comprehension, attitude, and purchase intention. (2023). Cheng, Peiyao ; Zhang, Chao.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002612.

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21. Online retailers’ platform-based Worry-Free-Shopping: Retailing strategy considering consumer valuation bias. (2022). Guo, Xiaolong ; Zhou, Qiang ; Bian, Junsong.
    In: Transportation Research Part E: Logistics and Transportation Review.
    RePEc:eee:transe:v:167:y:2022:i:c:s1366554522002794.

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22. Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers. (2022). Le, Angelina Nhat-Hanh ; Ho, Xuan Huong ; Sung, Julian Ming ; Nguyen, Dong Phong ; Hanh, Angelina Nhat.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:66:y:2022:i:c:s0969698922000431.

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8. Future scenarios for improving Irans overall destination image and attractiveness: A supply‐side perspective. (2023). Makian, Sarasadat ; Nematpour, Mohammad ; Ghaffari, Mohammad ; Khodadadi, Masood.
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9. Sponsored brands video rings up clicks and sales in the short and long run. (2023). Shah, Zee ; Peran, Michael ; Pauwels, Koen ; Schnaidt, German ; Vercamer, Dauwe.
   In: Journal of Marketing Analytics.
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10. The influence of visually dynamic imagery on purchase intentions: The roles of arousal and lay rationalism. (2023). Fennell, Patrick B ; Schneider, Gustavo.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002886.

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11. The role of interactivity from Instagram advertisements in shaping young female fashion consumers€™ perceived value and behavioral intentions. (2023). Chung, Te-Lin ; Kim, Kyuree ; Fiore, Ann Marie.
    In: Journal of Retailing and Consumer Services.
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12. Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context. (2022). Chatterjee, Swetarupa ; Sadarangani, Pradip H ; Sreen, Naman ; Rana, Jyoti ; Dhir, Amandeep.
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13. The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures. (2022). Pozharliev, Rumen ; Angelis, Matteo ; Rossi, Dario.
    In: Marketing Letters.
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14. What drives product involvement and satisfaction with OFDs amid COVID-19?. (2022). Das, Manoj ; Ramalingam, Mahesh.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:68:y:2022:i:c:s0969698922001564.

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15. Influence of augmented reality product display on consumers€™ product attitudes: A product uncertainty reduction perspective. (2022). Fang, Yuan ; Liu, Yezheng ; Chen, Xiayu ; Kong, Meng ; Sun, Chunhua.
    In: Journal of Retailing and Consumer Services.
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16. The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness. (2022). Li, Yiling ; Choi, Jeonghye ; Kim, Hye-Jin ; Do, Boram.
    In: Journal of Business Research.
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17. Asymmetric brand alliances: When joint promotions with strong brands hurt. (2022). Vaidyanathan, Rajiv ; Aggarwal, Praveen.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:141:y:2022:i:c:p:213-228.

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18. Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms. (2021). Zhang, Jonathan Z ; Mu, Jifeng.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:49:y:2021:i:5:d:10.1007_s11747-021-00773-3.

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19. On the economic effects of the text completion interface: empirical analysis of financial markets. (2021). Rubin, Eran.
    In: Electronic Markets.
    RePEc:spr:elmark:v:31:y:2021:i:3:d:10.1007_s12525-021-00485-0.

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20. Nepřeskočitelnost reklamy v kontextu výkonnostního marketingu: literární rešerše a definování designu experimentu. (2021). Bracinikova, Veronika ; Ikaova, Tereza ; Bauerova, Radka ; Vavrukova, Lucie ; Varc, Dominik.
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21. Modeling Advertising Practices for Product Involvement and Consumer Impulsivity in Branded Apparel: A Case Study of Indian Consumers. (2021). Habib, Sufyan ; Hamadneh, Nawaf N ; Alsubie, Abdelaziz.
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22. Advertising in streaming video: An integrative literature review and research agenda. (2021). Caldeira, Jorge Henrique ; Hana, Joo Lucas ; de Moura, Janaina.
    In: Telecommunications Policy.
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23. Building influencers credibility on Instagram: Effects on followers€™ attitudes and behavioral responses toward the influencer. (2021). Ibez-Snchez, Sergio ; Flavin, Marta ; Casal, Luis V ; Belanche, Daniel.
    In: Journal of Retailing and Consumer Services.
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24. Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising. (2021). Sands, Sean ; Treen, Emily ; Campbell, Colin ; McFerran, Brent.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:56:y:2021:i:c:p:96-105.

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25. This Way Up: The Effectiveness of Mobile Vertical Video Marketing. (2021). Vermeir, Iris ; Mulier, Lana ; Slabbinck, Hendrik.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:55:y:2021:i:c:p:1-15.

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26. How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach. (2021). Kakaria, Shobhit ; Bigne, Enrique ; Ruiz, Carla ; Simonetti, Aline.
    In: Journal of Business Research.
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27. Activators of Airline Customers’ Sense of Moral Obligation to Engage in Pro-Social Behaviors: Impact of CSR in the Korean Marketplace. (2020). Chi, Xiaoting ; Ryu, Hyungseo Bobby ; Han, Heesup ; Kim, Chang-Sik.
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28. €˜Touch it, swipe it, shake it€™: Does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?. (2020). Mulcahy, Rory Francis ; Riedel, Aimee S.
    In: Journal of Retailing and Consumer Services.
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29. Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online. (2020). Beal, Virginia ; Bellman, Steven ; Varan, Duane ; Wooley, Brooke.
    In: Journal of Business Research.
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30. Influencers on Instagram: Antecedents and consequences of opinion leadership. (2020). Flavián, Carlos ; Ibaez-Sanchez, Sergio ; Casalo, Luis V ; Flavian, Carlos.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:117:y:2020:i:c:p:510-519.

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31. The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising. (2020). Liu, Yeyi ; Tan, Huimin ; Jiang, Hongyan ; Wan, Fang ; Gursoy, Dogan.
    In: Annals of Tourism Research.
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32. Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length, Timer, and Skip-ad Button on Irritation and Skipping Behavior. (2019). Jeon, Yongwoog Andrew ; Drumwright, Minette E ; Son, Hyunsang ; Chung, Arnold D.
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33. A study of the effects of programmatic advertising on users concerns about privacy overtime. (2019). Palos-Sanchez, Pedro ; Saura, Jose Ramon ; Martin-Velicia, Felix.
    In: Journal of Business Research.
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34. Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives. (2019). Hsiao, Wei-Hung ; Wu, Ing-Long ; Lu, Chih-Cheng.
    In: International Journal of Information Management.
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35. A latent growth model of destination images halo effect. (2019). Lee, Richard ; Lockshin, Larry ; Cohen, Justin ; Corsi, Armando.
    In: Annals of Tourism Research.
    RePEc:eee:anture:v:79:y:2019:i:c:s0160738319301240.

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36. Exploring the cognitive and affective bases of online purchase intentions: a hierarchical test across product types. (2018). Verhagen, Tibert ; Bloemers, Daniel.
    In: Electronic Commerce Research.
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37. A neuro-advertising property video recommendation system. (2018). Naumcik, A ; Liberman, A ; Kuzminske, A ; Kaklauskas, A ; Binkyte, A ; Banaitis, A ; Dzitac, S ; Cerkauskas, J ; Ubarte, I ; Meidute-Kavaliauskiene, I ; Zavadskas, E K.
    In: Technological Forecasting and Social Change.
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38. Consumer Attention Online: How to be Visible?. (2017). Grigalinait, Viktorija ; Pilelien, Lina.
    In: Central European Business Review.
    RePEc:prg:jnlcbr:v:2017:y:2017:i:4:id:189:p:30-44.

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