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19. The effect of customer ethnocentrism and customer participation on global brand attitude: The perspective of Chinese customer. (2023). Jaroenwanit, Pensri ; Siriyota, Kampanat ; Park, Jungkun ; Hong, Eunpyo ; Sothonvit, Arpasri.
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20. Physician engagement in online medical teams: A multilevel investigation. (2023). Perera, Sandun C ; Wang, Jian-Jun ; Leonhardt, James M ; Liu, Huiyuan.
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21. Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective. (2022). Dwivedi, Yogesh K ; Chatterjee, Sheshadri ; Rana, Nripendra P.
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22. Consumer brand engagement concept and measurement: Toward a refined approach. (2022). Ponchio, Mateus Canniatti ; Hair, Joseph F ; Zambaldi, Felipe ; Loureno, Carlos Eduardo.
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23. Building engagement in online brand communities: The effects of socially beneficial initiatives on collective social capital. (2022). Lee, Marcus ; Wong, Amy.
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24. Customer engagement and social media: Revisiting the past to inform the future. (2022). Lim, Weng Marc ; Rasul, Tareq.
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25. Consumer brand engagement: Refined measurement scales for product and service contexts. (2022). Ndhlovu, Thinkwell ; Maree, Tania.
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26. Promotion of urban tourism: insights into user engagement on social media. (2021). Bonilla-Quijada, Maria ; Tugores-Ques, Juan ; Olmo, Josep Lluis.
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27. Social Commerce in Emerging Markets and its Impact on Online Community Engagement. (2021). Algharabat, Raed S ; Rana, Nripendra P.
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28. Customer engagement and performance in social media: a managerial perspective. (2021). Boujena, Othman ; Ulrich, Isabelle ; Godey, Bruno ; Manthiou, Aikaterini.
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29. Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands. (2021). Ozuem, Wilson ; Naeem, Muhammad.
    In: Journal of Brand Management.
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30. The Online Experience of Luxury Consumers: Insight into Motives and Reservations. (2021). Halwani, Lama.
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31. The Impact of Sex and Personality Traits on Social Media Use during the COVID-19 Pandemic in Poland. (2021). Krol, Karol ; Zdonek, Dariusz.
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32. Social Media Marketing as a Branding Strategy in Extraordinary Times: Lessons from the COVID-19 Pandemic. (2021). Dubbelink, Sanne Ichelle ; Constantinides, Efthymios ; Herrando, Carolina.
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33. The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions. (2021). , Wilson ; Rosenberger, Philip J ; Sharipudin, Mohamad-Noor Salehhuddin ; Cheung, Man Lai ; Pires, Guilherme D.
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34. Does live performance play a critical role in building destination brand equity €” A mixed-method study of €œImpression Dahongpao. (2021). Li, Yong-Quan ; Ruan, Wen-Qi ; Zhang, Shu-Ning ; Liu, Chih-Hsing.
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35. Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms. (2021). Dasgupta, Shilpee A ; Chakraborty, Shibashish ; Bala, Pradip Kumar ; Ray, Arghya.
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36. Do social media platforms develop consumer panic buying during the fear of Covid-19 pandemic. (2021). Naeem, Muhammad.
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37. Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands. (2021). Torres, Pedro ; Stefuryn, Maryana ; Augusto, Mario ; Wallace, Elaine.
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38. Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward. (2021). Sarraf, Shagun ; Kumar, Rishi Kant ; Rana, Nripendra P ; Tiwary, Nishant Kumar.
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39. Exploring brand loyalty toward traditional confectioneries in an emerging market. (2020). Dinh Quy, Nguyen Le ; Thu, Nguyen Thi ; Thinh, Nguyen Quoc ; le Dinh, Nguyen ; Kim, Myeong Hwan ; Vuong, Dang Hong ; Thai, Nguyen Viet.
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40. Charity donation intention via m-payment apps: donor-related, m-payment system-related, or charity brand-related factors, which one is overkill?. (2020). Hosseini, Seyedmohsen ; Maleki, Fatemeh.
    In: International Review on Public and Nonprofit Marketing.
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41. Customer engagement, customer equity and repurchase intention in mobile apps. (2020). Ho, Mia Hsiao-Wen.
    In: Journal of Business Research.
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42. Social Commerce in Emerging Markets and its Impact on Online Community Engagement. (). Algharabat, Raed S ; Rana, Nripendra P.
    In: Information Systems Frontiers.
    RePEc:spr:infosf:v::y::i::d:10.1007_s10796-020-10041-4.

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