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Building engagement in online brand communities: The effects of socially beneficial initiatives on collective social capital. (2022). Lee, Marcus ; Wong, Amy.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:65:y:2022:i:c:s096969892100432x.

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  29. Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands. (2021). Ozuem, Wilson ; Naeem, Muhammad.
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  30. The Online Experience of Luxury Consumers: Insight into Motives and Reservations. (2021). Halwani, Lama.
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  31. The Impact of Sex and Personality Traits on Social Media Use during the COVID-19 Pandemic in Poland. (2021). Krol, Karol ; Zdonek, Dariusz.
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  32. Social Media Marketing as a Branding Strategy in Extraordinary Times: Lessons from the COVID-19 Pandemic. (2021). Dubbelink, Sanne Ichelle ; Constantinides, Efthymios ; Herrando, Carolina.
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  33. The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions. (2021). , Wilson ; Rosenberger, Philip J ; Sharipudin, Mohamad-Noor Salehhuddin ; Cheung, Man Lai ; Pires, Guilherme D.
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  34. Does live performance play a critical role in building destination brand equity €” A mixed-method study of €œImpression Dahongpao. (2021). Li, Yong-Quan ; Ruan, Wen-Qi ; Zhang, Shu-Ning ; Liu, Chih-Hsing.
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  36. Do social media platforms develop consumer panic buying during the fear of Covid-19 pandemic. (2021). Naeem, Muhammad.
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  37. Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands. (2021). Torres, Pedro ; Stefuryn, Maryana ; Augusto, Mario ; Wallace, Elaine.
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  38. Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward. (2021). Sarraf, Shagun ; Kumar, Rishi Kant ; Rana, Nripendra P ; Tiwary, Nishant Kumar.
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  39. Exploring brand loyalty toward traditional confectioneries in an emerging market. (2020). Dinh Quy, Nguyen Le ; Thu, Nguyen Thi ; Thinh, Nguyen Quoc ; le Dinh, Nguyen ; Kim, Myeong Hwan ; Vuong, Dang Hong ; Thai, Nguyen Viet.
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  40. Charity donation intention via m-payment apps: donor-related, m-payment system-related, or charity brand-related factors, which one is overkill?. (2020). Hosseini, Seyedmohsen ; Maleki, Fatemeh.
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  41. Customer engagement, customer equity and repurchase intention in mobile apps. (2020). Ho, Mia Hsiao-Wen.
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  42. Social Commerce in Emerging Markets and its Impact on Online Community Engagement. (). Algharabat, Raed S ; Rana, Nripendra P.
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