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Understanding how customer social capital accumulation in brand communities: A gamification affordance perspective. (2024). Akram, Umair ; Cheng, Shaoen ; Li, Mingwei ; Lu, Man.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000572.

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  1. Linking social capital to green purchasing intentions in livestreaming sessions: the moderating role of perceived visible heterogeneity. (2025). Furuoka, Fumitaka ; Zhao, Haipeng.
    In: Palgrave Communications.
    RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-04810-2.

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  2. Exploring the influence of perceived economic mobility on leisure consumption: The moderating effect of social capitals. (2025). Lee, Minwoo ; Kim, Yanghee ; Tian, Wei ; Roh, Taewoo.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000797.

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  3. How gaming team participation fosters consumers€™ social networks, communication and commitment. (2024). Linh, Thi Tuan ; Teng, Ching-I, ; Shih, Sheng-Pao ; Liao, Gen-Yih ; Cheng, T. C. E., .
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002583.

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