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30. Whats in the box? Investigating the benefits and risks of the blind box selling strategy. (2023). Hussain, Khalid ; Nkoulou, Gustave Florentin ; Jing, Fengjie.
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31. Understanding consumers mobile shopping continuance intention: New perspectives from South Africa. (2023). Thusi, Philile ; Maduku, Daniel K.
    In: Journal of Retailing and Consumer Services.
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32. Influencer marketing on TikTok: The effectiveness of humor and followers€™ hedonic experience. (2023). Barta, Sergio ; Flavin, Marta ; Belanche, Daniel ; Fernndez, Ana.
    In: Journal of Retailing and Consumer Services.
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33. Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth. (2023). Ren, Shengnan ; Karimi, Sahar ; Cai, Jianfeng ; Velazquez, Alberto Bravo.
    In: Journal of Business Research.
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34. Constrained and virtually traveling? Exploring the effect of travel constraints on intention to use virtual reality in tourism. (2022). Hornoiu, Remus Ion ; Schiopu, Andreea Fortuna ; Padurean, Ana Mihaela ; Nica, Ana-Maria.
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35. Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust. (2022). Wang, Jin ; Kandampully, Jay ; Xie, Fengyuan.
    In: Journal of Retailing and Consumer Services.
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36. Building user engagement to mhealth apps from a learning perspective: Relationships among functional, emotional and social drivers of user value. (2022). Davison, Robert M ; Gmez-Rico, Mar ; Santos-Vijande, Mara Leticia ; Molina-Collado, Arturo.
    In: Journal of Retailing and Consumer Services.
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