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€œNew and old€ : Consumer evaluations of co-branding between new brands and Chinese time-honored brands. (2023). Zhang, Yicong ; Guo, Xiaoling.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923000401.

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  1. Brand extension or co-branding: The consumers attribution of responsibility to the crossover strategies of heritage brands. (2025). Guo, Xiaoling ; Zhang, Yicong ; Qu, Yifan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004296.

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  2. Uncovering air traveler purchase behavior: Influence of airline goods product characteristics towards repurchase intention. (2024). Yu, Jongsik ; Lee, Jiyoung ; Han, Heesup ; Radic, Aleksandar.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001541.

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  3. The effects of residential mobility on consumers€™ preference for paradox brands. (2024). Jiang, Xia ; Yao, Qing ; Deng, Fengyi ; Yang, Defeng.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000237.

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  27. Reducing waste management challenges: Empirical assessment of waste sorting intention among corporate employees in Ghana. (2023). Adu-Gyamfi, Gibbson ; Nketiah, Emmanuel ; Cudjoe, Dan ; Obuobi, Bright ; Zhu, Bangzhu ; Asamoah, Ama Nyarko ; Adjei, Mavis.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000085.

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  28. Adverse effect of social media on generation Z users behavior: Government information support as a moderating variable. (2023). Joshi, Sudhanshu ; Sharma, Manu ; Kaushal, Deepak.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000036.

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  29. Extrinsic and intrinsic motivators for usage continuance of hedonic mobile apps. (2023). Sarabhai, Samar ; Meena, Rahul.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922003216.

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  30. Whats in the box? Investigating the benefits and risks of the blind box selling strategy. (2023). Hussain, Khalid ; Nkoulou, Gustave Florentin ; Jing, Fengjie.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:71:y:2023:i:c:s096969892200282x.

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  31. Understanding consumers mobile shopping continuance intention: New perspectives from South Africa. (2023). Thusi, Philile ; Maduku, Daniel K.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002788.

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  32. Influencer marketing on TikTok: The effectiveness of humor and followers€™ hedonic experience. (2023). Barta, Sergio ; Flavin, Marta ; Belanche, Daniel ; Fernndez, Ana.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002429.

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  33. Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth. (2023). Ren, Shengnan ; Karimi, Sahar ; Cai, Jianfeng ; Velazquez, Alberto Bravo.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009419.

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  34. Constrained and virtually traveling? Exploring the effect of travel constraints on intention to use virtual reality in tourism. (2022). Hornoiu, Remus Ion ; Schiopu, Andreea Fortuna ; Padurean, Ana Mihaela ; Nica, Ana-Maria.
    In: Technology in Society.
    RePEc:eee:teinso:v:71:y:2022:i:c:s0160791x22002329.

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  35. Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust. (2022). Wang, Jin ; Kandampully, Jay ; Xie, Fengyuan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:69:y:2022:i:c:s0969698922002028.

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  36. Building user engagement to mhealth apps from a learning perspective: Relationships among functional, emotional and social drivers of user value. (2022). Davison, Robert M ; Gmez-Rico, Mar ; Santos-Vijande, Mara Leticia ; Molina-Collado, Arturo.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:66:y:2022:i:c:s0969698922000492.

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