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13. The future of technology and marketing: a multidisciplinary perspective. (2020). Kopalle, Praveen K ; Hulland, John ; Karahanna, Elena ; Grewal, Dhruv.
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14. How artificial intelligence will change the future of marketing. (2020). Bressgott, Timna ; Davenport, Thomas ; Grewal, Dhruv ; Guha, Abhijit.
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15. The future of social media in marketing. (2020). Hadi, Rhonda ; Grewal, Lauren ; Appel, Gil ; Stephen, Andrew T.
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16. Personalized mobile marketing strategies. (2020). Luo, Xueming ; Tong, Siliang ; Xu, BO.
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17. Online Behavioral Targeting: Are Knowledgeable Consumers Willing to Sell Their Privacy?. (2020). Li, H ; Nill, A.
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18. Online Display Advertising Markets: A Literature Review and Future Directions. (2020). Balseiro, Santiago R ; Choi, Hana ; Mela, Carl F ; Leary, Adam.
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19. The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps. (2020). Sanz-Blas, Silvia ; Murillo-Zegarra, Miluska ; Ruiz-Mafe, Carla.
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20. Omni-channel management in the new retailing era: A systematic review and future research agenda. (2020). Cai, Ya-Jun.
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21. What Information Do Shoppers Share? The Effect of Personnel-, Retailer-, and Country-Trust on Willingness to Share Information. (2020). Castaldo, Sandro ; Grosso, Monica ; Li, Hua ; Lariviere, Bart.
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22. Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth. (2020). Mazzoli, Valentina ; Donvito, Raffaele ; Grazzini, Laura ; Viglia, Giampaolo ; Aiello, Gaetano ; Acuti, Diletta ; Vannucci, Virginia.
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23. Data Privacy in Retail. (2020). Palmatier, Robert W ; Steinhoff, Lena ; Martin, Kelly D ; Kim, Jisu J ; Stewart, David W ; Walker, Beth A ; Wang, Yonggui ; Weaven, Scott K.
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24. Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review. (2020). Okazaki, Shintaro ; Eisend, Martin ; de Ruyter, KO ; Plangger, Kirk ; Grewal, Dhruv.
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25. Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores. (2020). Hess, Nicole J ; Scott, Maura L ; Mende, Martin ; Schumann, Jan H ; Kelley, Corinne M.
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26. How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism. (2020). Tran, Trang P ; Baalbaki, Sally ; Guzman, Francisco ; Lin, Chien-Wei.
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27. Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand. (2020). Pracejus, John W ; Olsen, Douglas G.
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28. User self-disclosure on social network sites: A cross-cultural study on Facebook’s privacy concepts. (2020). Schultheiss, Rakel ; Oghazi, Pejvak ; Kalmer, Nicolas Philipp ; Chirumalla, Koteshwar ; Rad, Fakhreddin F.
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29. Consumer privacy and the future of data-based innovation and marketing. (2020). Goldfarb, Avi ; Tucker, Catherine ; Bleier, Alexander.
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30. More than meets the eye: The functional components underlying influencer marketing. (2020). Farrell, Justine Rapp ; Campbell, Colin.
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31. Consumer Responses to Scarcity Appeals in Online Booking. (2020). Liu, Stephanie Q ; Bujisic, Milos ; Kandampully, Jay ; Huang, Huiling.
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32. Online relationship marketing. (2019). Weaven, Scott ; Steinhoff, Lena ; Kozlenkova, Irina V ; Arli, Denni.
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33. Programmatic Advertising: Forewarning and avoiding hype-cycle failure. (2019). , Gareth ; Samuel, Anthony.
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34. Multichannel personalization: Identifying consumer preferences for product recommendations in advertisements across different media channels. (2019). Schreiner, Timo ; Baier, Daniel ; Rese, Alexandra.
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35. A study of the effects of programmatic advertising on users concerns about privacy overtime. (2019). Palos-Sanchez, Pedro ; Saura, Jose Ramon ; Martin-Velicia, Felix.
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36. Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect. (2019). van Laer, Tom ; Feiereisen, Stephanie ; Visconti, Luca M.
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37. Marketing analytics using anonymized and fragmented tracking data. (2019). Spann, Martin ; Kakatkar, Chinmay.
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38. Examining the impact of personalization on online advertising engagement: Moderating role of privacy concerns of online users. (2019). Noor, Uzma ; Awan, Tahira ; Zahid, Muhammad.
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39. How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows. (2018). Kushwaha, Tarun ; Rajavi, Koushyar ; Kalaignanam, Kartik.
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40. Online purchase return policy leniency and purchase decision: Mediating role of consumer trust. (2018). Karlsson, Stefan ; Oghazi, Pejvak ; Hjort, Klas ; Hellstrm, Daniel.
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41. A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information. (2018). Labrecque, Lauren I ; Milne, George R ; Markos, Ereni.
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42. “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice. (2018). Konig, Ruben P ; Ketelaar, Paul E ; van Gisbergen, Marnix S ; Janssen, Loes ; Rozendaal, Esther ; Huhn, Arief Ernst ; van Woudenberg, Thabo J ; Bernritter, Stefan F.
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43. Beauty is truth: The effects of inflated product claims and website interactivity on evaluations of retailers websites. (2018). Motyka, Scott ; Franco, Ana Dolores ; Cervantes, Alfonso Valdez.
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44. The role of data privacy in marketing. (2017). Murphy, Patrick E ; Martin, Kelly D.
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45. The Future of Retailing. (2017). Nordfalt, Jens ; Grewal, Dhruv ; Roggeveen, Anne L.
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46. Personalized ads on Facebook: An effective marketing tool for online marketers. (2017). Tran, Trang P.
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47. Feeling Close From Afar: The Role of Psychological Distance in Offsetting Distrust in Unfamiliar Online Retailers. (2016). Benedicktus, Ray L ; Darke, Peter R ; Brady, Michael K ; Wilson, Andrew E.
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48. Mobile Advertising: A Framework and Research Agenda. (2016). Spann, Martin ; Bart, Yakov ; Zubcsek, Peter Pal ; Grewal, Dhruv.
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49. Task facilitative tools, choice goals, and risk averseness: A process-view study of e-stores. (2016). McKechnie, Sally ; Nath, Prithwiraj.
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50. The Importance of Trust for Personalized Online Advertising. (2015). Eisenbeiss, Maik ; Bleier, Alexander.
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