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34. Why the family business brand matters: Brand authenticity and the family firm trust inference. (2018). Prugl, Reinhard ; Lude, Maximilian.
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35. Using descriptive norm appeals effectively to promote green behavior. (2018). Monnot, Elisa ; Elgaaied-Gambier, Leila ; Reniou, Fanny.
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36. May the force drag your dynamic logo: The brand work-energy effect. (2018). Baxter, Stacey M ; Ilicic, Jasmina.
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37. Building a human brand: Brand anthropomorphism unravelled. (2018). Portal, Sivan ; Abratt, Russell ; Bendixen, Michael.
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38. To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures. (2017). Lee, Saerom ; Bolton, Lisa E ; Winterich, Karen Page.
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39. The Price of Beauty: Differential Effects of Design Elements with and without Cost Implications in Nonprofit Donor Solicitations. (2017). Townsend, Claudia.
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40. What motivates Ugandan NGOs to diversify: Risk reduction or private gain?. (2017). Owens, Trudy ; Dang, Canh.
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41. Its the thought that counts: The effects of construal level priming and donation proximity on consumer response to donation framing. (2017). He, YI ; Chen, Qimei ; Hu, Miao ; Zhu, Linlin.
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42. The ugly side of customer management – Consumer reactions to firm-initiated contract terminations. (2017). Melnyk, Valentyna ; Clement, Michel ; Papies, Dominik ; Lepthien, Anke.
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43. No I wont, but yes we will: Driving sustainability-related donations through social identity effects. (2016). Dimitriu, Radu ; Wilson, Hugh N ; Champniss, Guy ; MacDonald, Emma K.
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44. Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. (2016). Bernritter, Stefan F ; Smit, Edith G.
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45. The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference. (2016). Davvetas, Vasileios ; Halkias, Georgios ; Diamantopoulos, Adamantios.
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46. Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identification. (2016). Yang, Sung-Un ; Lee, Jaejin ; Rim, Hyejoon.
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47. What to stress, to whom and where? A cross-country investigation of the effects of perceived brand benefits on buying intentions. (2016). van Everdingen, Yvonne ; Melnyk, Valentyna ; van der Lans, Ralf.
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48. The Cause Cue Effect: Cause-Related Marketing and Consumer Health Perceptions. (2016). Minton, Elizabeth A ; Cornwell, Bettina T.
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49. Selection of Tourism Destination as a Representation of Human Values. (2015). Kabiraj, Sajal ; Vij, Mohit ; Saji, Beena Salim.
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50. Corporations are Cyborgs: Organizations elicit anger but not sympathy when they can think but cannot feel. (2015). Rai, Tage S. ; Diermeier, Daniel.
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