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Watching it motivates me to become stronger: Virtual influencers impact on consumer self-improvement product preferences. (2024). Bie, Yongyue ; Wang, Yijie ; Yang, Mengya ; Meng, LU.
In: Journal of Business Research.
RePEc:eee:jbrese:v:178:y:2024:i:c:s0148296324001589.

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  1. A new social media programme for brands? A study of the relationship between virtual influencers and brand followers. (2025). Guo, Zhiwei ; Yang, Hongtao.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000207.

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  2. Product-independent or product-dependent: The impact of virtual influencers€™ primed identity on purchase intention. (2025). Zhang, Yuexian ; Wang, Xueying.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924003849.

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