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2. When does a goal-appeal match affect consumer satisfaction? Examining the work and play context. (2023). Byun, Kyung-Ah ; James, Kevin William ; Hong, Junghwa.
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3. Branded content experience in social media settings: a consumer culture theory perspective. (2022). Hamzah, Zalfa Laili ; Mohd, Noor Akma ; Waqas, Muhammad.
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4. Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode. (2022). Ahmad, Wasim ; Filieri, Raffaele ; Sameeni, Maleeha Shahid.
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5. Methodological insights on measurement and evaluation of compulsive buying behavior among young consumers in Poland: the case of compulsive- and non-compulsive buyers. (2021). Tarka, Piotr ; Babaev, Jasurbek.
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6. A construal-level approach to hedonic and utilitarian shopping orientation. (2021). Scarpi, Daniele.
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7. Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing. (2021). Lahuerta-Otero, Eva ; Sawaftah, Dima ; Aljarah, Ahmad.
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8. An Empirical Test of Brand Love and Brand Loyalty for Restaurants during the COVID-19 Era: A Moderated Moderation Approach. (2021). Pan, Huifeng ; Ha, Hong-Youl.
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9. Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers€™ Switching Behaviour?. (2017). .
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10. E-Service Quality: A Meta-Analytic Review. (2015). Mittal, Vikas ; Chowdhry, Nivriti ; Blut, Markus ; Brock, Christian.
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12. The effect of culture on perception and cognition: A conceptual framework. (2014). Kastanakis, Minas N. ; Voyer, Benjamin G..
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13. Brand personality: A meta-analytic review of antecedents and consequences. (2013). Stokburger-Sauer, Nicola ; Eisend, Martin.
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18. Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products. (2011). Lado, Nora ; Ho, Han Chiang ; Cesaroni, Fabrizio ; Olivares, Alberto Maydeu.
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1. Power distance belief and brand personality evaluations. (2018). Wang, Xuehua ; Fang, Xiang ; Jiang, Qingyun.
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2. Investigating links between cultural orientation and culture outcomes: Immigrants from the former Soviet Union to Israel and Germany. (2018). Segev, Sigal ; Walsh, Gianfranco ; Dose, David ; Ruvio, Ayalla.
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3. Conceptual foundations of a landmark personality scale based on a destination personality scale: Text mining of online reviews. (2017). Yang, Sung-Byung ; Shin, Seung-Hun ; Nam, Kichan ; Koo, Chulmo.
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4. Creating ethical brands: the role of brand name on consumer perceived ethicality. (2017). Klink, Richard R ; Wu, Lan.
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5. Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences. (2017). Kim, Woohyuk ; Malek, Kristin.
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6. Development and validation of a destination personality scale for mainland Chinese travelers. (2017). Zhang, Meng ; Lu, LU ; Pan, LI ; Gursoy, Dogan.
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7. Aaker’s brand personality scale is not universal – Explanation and reasons for bikes in India. (2016). Bishnoi, Vinod Kumar ; Kumar, Ajay.
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8. DEFINITION AND STRUCTURE OF PERSONALITYS DESIGN: First results on a public Italian students deal with foreign products. (2016). Essame, Valentin Ngadi ; Marco, Luc.
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9. DEFINITION AND STRUCTURE OF PERSONALITYS DESIGN: First results on a public Italian students deal with foreign products. (2016). MARCO, Luc ; Essame, Valentin Ngadi .
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10. Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists visit intentions. (2016). Stokburger-Sauer, Nicola ; Matzler, Kurt ; Bauer, Florian ; Bobovnicky, Artur ; Strobl, Andreas.
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11. Chinese consumers brand personality perceptions of tourism real estate firms. (2016). Liu, Zhihong ; Huang, Songshan ; Hallak, Rob ; Liang, Mingzhu.
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12. How to Measure Alignment in Perceptions of Brand Personality Within Online Communities: Interdisciplinary Insights. (2016). Ranfagni, Silvia ; Faraoni, Monica ; Camiciottoli, Belinda Crawford.
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13. Brand management in higher education: The University Brand Personality Scale. (2016). Rauschnabel, Philipp A ; Krey, Nina ; Ivens, Bjoern S ; Babin, Barry J.
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14. Mastering survivorship: How brands facilitate the transformation to heroic survivor. (2016). Patrick, Vanessa M ; Hollenbeck, Candice R.
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15. Is brand loyalty really present in the childrens market? A comparative study from Indonesia, Portugal, and Brazil. (2016). Moutinho, Luiz ; Haryanto, Jony Oktavian ; Coelho, Arnaldo.
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16. Self-Brand Personality Differences and Attitudes towards Electric Cars. (2015). de Pelsmacker, Patrick ; Moons, Ingrid.
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17. Evaluations of Co-Brands: A Two-Country Comparison. (2015). da Silva, Peter Martins ; Anderson, Mark.
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18. Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China. (2015). He, Jiaxun ; Wang, Cheng Lu .
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19. Personalidad de marca de las escuelas de negocios en Chile: Propuesta de modelo. (2015). Escobar-Farfan, Manuel Antonio ; Araya-Castillo, Luis.
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20. THE INFLUENCE OF DESIGN CRITERIA FOR THE BRAND PERSONALITY. (2014). Fohl, Ulrich ; Memer, Felicitas .
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21. Exploring sport brand development strategies to strengthen consumer involvement with the product – The case of the Australian A-League. (2014). Kunkel, Thilo ; Doyle, Jason P. ; Funk, Daniel C..
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22. Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention: A study of Indian food retail brands. (2014). Das, Gopal.
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23. Impacts of retail brand personality and self-congruity on store loyalty: The moderating role of gender. (2014). Das, Gopal.
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24. Exploring ethnic consumer response to crossover brand extensions. (2014). Montoya, Detra Y. ; Aguirre-Rodriguez, Alexandra ; Boveda-Lambie, Adriana M..
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25. Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?. (2014). Syed Alwi, Sharifah Faridah, ; Kitchen, Philip J..
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26. Designing corporate brand experience in an online context: A qualitative insight. (2014). Hamzah, Zalfa Laili ; Syed Alwi, Sharifah Faridah, ; Othman, Md Nor.
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27. Does culture matter to Chinese consumers? Empirical evidence. (2014). Elliott, Greg ; Chiu, Charles Chin.
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28. A Comparison of Young Publics’ Evaluations of Corporate Social Responsibility Practices of Multinational Corporations in the United States and South Korea. (2013). Choi, Myung-Il ; Kim, Daewook.
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29. How to attract applicants in the Atlantic versus the Asia-Pacific region? A cross-national analysis on China, India, Germany, and Hungary. (2013). Kabst, Rudiger ; Baum, Matthias.
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30. The U.S. brand personality: A Sino perspective. (2013). Murphy, Steven A. ; Papadopoulos, Nicolas ; Rojas-Mendez, Jose I..
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31. Towards a micro conception of brand personality: An application for print media brands in a French context. (2013). de Barnier, Virginie ; Valette-Florence, Rita.
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32. The effects of visual rejuvenation through brand logos. (2013). Kocher, Bruno ; Muller, Brigitte ; Crettaz, Antoine .
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33. Temperament and Happiness in Children in India. (2012). Holder, Mark ; Singh, Kamlesh ; Coleman, Ben .
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34. Consumer satisfaction and loyalty: Two main consequences of retailer personality. (2012). Louis, Didier ; Lombart, Cindy.
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35. A short 8-item scale for measuring consumers’ local–global identity. (2012). Zhang, Yinlong ; Tu, Lingjiang ; Khare, Adwait.
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36. Brand personality factor based models: A critical review. (2012). Avis, Mark.
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37. Culture affects consumer behavior: Theoretical reflections and an illustrative example with Germany and Iran. (2011). Bathaee, Atieh .
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38. Commentary--When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness. (2011). Lodish, Leonard M. ; Reed, II Americus .
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39. Sponsorship portfolio as brand image creation strategies: A commentary essay. (2011). Bibby, David N..
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40. A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales. (2009). de Jong, Martijn G. ; Jan-Benedict E. M. Steenkamp, ; Veldkamp, Bernard P..
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41. Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator. (2009). Chattaraman, Veena ; Lennon, Sharron J. ; Rudd, Nancy A..
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42. A new measure of brand personality. (2009). Weijters, Bert ; Geuens, Maggie ; de Wulf, Kristof.
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43. Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning. (2008). Ang, Swee Hoon ; Lim, Elison Ai Ching, .
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44. The meanings of branded products: A cross-national scale development and meaning assessment. (2008). Strizhakova, Yuliya ; Coulter, Robin A ; Price, Linda L.
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45. Brand relationship quality and its value for personal contact. (2007). Tolboom, Maarten ; Bronner, Fred ; Smit, Edith.
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46. Brand personality and human personality: Findings from ratings of familiar Croatian brands. (2007). Milas, Goran ; Mlacic, Boris.
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47. Brands and Branding: Research Findings and Future Priorities. (2006). Keller, Kevin Lane ; Lehmann, Donald R..
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48. Destination image and destination personality: An application of branding theories to tourism places. (2006). Ekinci, Yuksel ; Hosany, Sameer ; Uysal, Muzaffer.
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50. Conceptual foundations of a landmark personality scale based on a destination personality scale: Text mining of online reviews. (). Yang, Sung-Byung ; Shin, Seung-Hun ; Nam, Kichan ; Koo, Chulmo.
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