1. The personality of luxury. A new measure and the effects of brand personality distinctiveness and congruence on consumer responses. (2025). Karpova, Aleksandra ; Balabanis, George.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:189:y:2025:i:c:s0148296324006118.

   Full description at Econpapers || Download paper

2. A contingency analysis of brand reputation and loyalty in the banking sector. (2023). Caesar, Livingstone Divine ; Oppong, Anita.
   In: SN Business & Economics.
   RePEc:spr:snbeco:v:3:y:2023:i:7:d:10.1007_s43546-023-00481-w.

   Full description at Econpapers || Download paper

3. How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years. (2023). Delre, Sebastiano A ; Landgraf, Polina ; Luffarelli, Jonathan.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:51:y:2023:i:3:d:10.1007_s11747-022-00895-2.

   Full description at Econpapers || Download paper

4. Luxury consumption and the dark triad of personality. (2023). Razmus, Wiktor ; Fortuna, Pawe ; Czarna, Anna Z.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:169:y:2023:i:c:s0148296323006057.

   Full description at Econpapers || Download paper

5. Tasting brands: Associations between brand personality and tastes. (2023). Nakahara, Takanobu ; Motoki, Kosuke ; Velasco, Carlos.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009742.

   Full description at Econpapers || Download paper

6. Creating Connections Through Characters: A Study of Brand Mascots and Their Influence on Consumer Purchase Intentions. (2023). Reddy, Veda Varsha.
   In: Advances in Decision Sciences.
   RePEc:aag:wpaper:v:27:y:2023:i:4:p:72-89.

   Full description at Econpapers || Download paper

7. Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana. (2022). Bashiru, Jibril Abdul ; Miloslava, Chovancova ; Cleophas, Attor ; John, Amoah.
   In: Management & Marketing.
   RePEc:vrs:manmar:v:17:y:2022:i:2:p:156-177:n:3.

   Full description at Econpapers || Download paper

8. Revitalizing the non-profit brand personality through brand experience and brand relationship dimensions. (2022). Vlachakis, Sotirios ; Anestis, Michael Chrissos ; Karantza, Ioanna ; Assimakopoulos, Costas.
   In: International Review on Public and Nonprofit Marketing.
   RePEc:spr:irpnmk:v:19:y:2022:i:3:d:10.1007_s12208-021-00314-2.

   Full description at Econpapers || Download paper

9. Reciprocity vs. commitment in bank marketing strategies. (2022). Santo, Barbara Espirito ; Matsushita, Raul ; Sigrist, Felipe.
   In: SocArXiv.
   RePEc:osf:socarx:zj8h7_v1.

   Full description at Econpapers || Download paper

10. Reciprocity vs. commitment in bank marketing strategies. (2022). Da Silva, Sergio ; Matsushita, Raul ; Sigrist, Felipe ; Santo, Barbara Espirito.
    In: SocArXiv.
    RePEc:osf:socarx:zj8h7.

    Full description at Econpapers || Download paper

11. Building consumer connection with new brands through rituals: the role of mindfulness. (2022). Wang, Xian ; Zhu, Qichao ; Liu, Maggie Wenjing.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:33:y:2022:i:2:d:10.1007_s11002-021-09583-7.

    Full description at Econpapers || Download paper

12. Brand personality appeal in retailing: Comparing fashion- and grocery retailing. (2022). Willems, Kim.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003994.

    Full description at Econpapers || Download paper

13. A longitudinal study of B2B customer engagement in LinkedIn: The role of brand personality. (2022). Cortez, Roberto Mora ; Dastidar, Ayan Ghosh.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:145:y:2022:i:c:p:92-105.

    Full description at Econpapers || Download paper

14. An integrative approach to the nexus of brand loyalty and corporate social responsibility. (2021). Saini, Vinod Kumar ; Kataria, Sonia ; Yadav, Renu ; Kohli, Harpuneet ; Sharma, Ajay Kumar.
    In: International Review on Public and Nonprofit Marketing.
    RePEc:spr:irpnmk:v:18:y:2021:i:3:d:10.1007_s12208-021-00277-4.

    Full description at Econpapers || Download paper

15. Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude. (2021). Demmer, Vera ; Fohl, Ulrich ; Walter, Nadine ; Sander, Frauke.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00236-8.

    Full description at Econpapers || Download paper

16. Does the rap wear Dior? The impact of rap endorser on luxury brand personality. (2021). Sohier, Alice ; Digital, Suzanne ; Pantin-Sohier, Gaelle.
    In: Post-Print.
    RePEc:hal:journl:hal-03632422.

    Full description at Econpapers || Download paper

17. National versus private brand: A regulatory focus perspective. (2020). Tran, Trang P ; Guzmn, Francisco ; Blankson, Charles ; Paswan, Audhesh K.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:57:y:2020:i:c:s096969891831138x.

    Full description at Econpapers || Download paper

18. Time is money: Field evidence for the effect of time of day and product name on product purchase. (2020). Chylinski, Mathew ; Collinson, Jeremy ; Mathmann, Frank.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919311592.

    Full description at Econpapers || Download paper

19. Understanding the drivers of consumer–brand identification. (2019). Sihvonen, Jenniina.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:26:y:2019:i:5:d:10.1057_s41262-018-00149-z.

    Full description at Econpapers || Download paper

20. Responsible and active brand personality: On the relationships with brand experience and key relationship constructs. (2019). Molinillo, Sebastian ; Japutra, Arnold.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:99:y:2019:i:c:p:464-471.

    Full description at Econpapers || Download paper

21. Discovering emerging research topics for brand personality: A bibliometric analysis. (2019). Lara-Rodriguez, Juan Sebastian ; Duque, Edison Jair ; Rojas-Contreras, Camilo.
    In: Australasian marketing journal.
    RePEc:eee:aumajo:v:27:y:2019:i:4:p:261-272.

    Full description at Econpapers || Download paper

22. EVENTS BRAND PERSONALITY: INSIGHTS FROM MUSIC FESTIVALS IN PORTUGAL. (2018). Guerreiro, Manuela ; Pereira, Luis ; Mendes, Julio ; Gonalves, Joana.
    In: Journal of Tourism, Sustainability and Well-being.
    RePEc:ris:jspord:0978.

    Full description at Econpapers || Download paper

23. The brand experience extended model: a meta-analysis. (2018). Ladeira, Wagner Junior ; Santini, Fernando Oliveira ; Pinto, Diego Costa ; Sampaio, Claudio Hoffmann.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0104-6.

    Full description at Econpapers || Download paper

24. 20 Years of brand personality: a bibliometric review and research agenda. (2018). Radler, Viktoria Maria.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0083-z.

    Full description at Econpapers || Download paper

25. Using brand alliances with artists to expand retail brand personality. (2018). Vaidyanathan, Rajiv ; Kim, Pielah ; Stoel, Leslie ; Chang, Hua.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:85:y:2018:i:c:p:424-433.

    Full description at Econpapers || Download paper

26. Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers€™ Switching Behaviour?. (2017). .
    In: Global Business Review.
    RePEc:sae:globus:v:18:y:2017:i:3_suppl:p:s108-s127.

    Full description at Econpapers || Download paper

27. The impact of atypical product design on consumer product and brand perception. (2017). Schnurr, Benedikt.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:24:y:2017:i:6:d:10.1057_s41262-017-0059-z.

    Full description at Econpapers || Download paper

28. Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?. (2017). Valette-Florence, Pierre ; Albert, Noel ; Ambroise, Laure.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:81:y:2017:i:c:p:96-106.

    Full description at Econpapers || Download paper

29. A Systematic Literature Review of Brand Commitment: Definitions, Perspectives and Dimensions. (2017). Osuna, Sergio Andres ; Veloutsou, Cleopatra ; Morgan-Thomas, Anna.
    In: Athens Journal of Business & Economics.
    RePEc:ate:journl:ajbev3i3-5.

    Full description at Econpapers || Download paper

30. Aaker’s brand personality scale is not universal – Explanation and reasons for bikes in India. (2016). Bishnoi, Vinod Kumar ; Kumar, Ajay.
    In: Journal of Marketing Analytics.
    RePEc:pal:jmarka:v:4:y:2016:i:1:d:10.1057_jma.2016.3.

    Full description at Econpapers || Download paper

31. Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists visit intentions. (2016). Stokburger-Sauer, Nicola ; Matzler, Kurt ; Bauer, Florian ; Bobovnicky, Artur ; Strobl, Andreas.
    In: Tourism Management.
    RePEc:eee:touman:v:52:y:2016:i:c:p:507-520.

    Full description at Econpapers || Download paper

32. The impact of service failure on brand credibility. (2016). Bougoure, Ursula Sigrid ; Fazal, Syed ; Russell-Bennett, Rebekah ; Mortimer, Gary.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:31:y:2016:i:c:p:62-71.

    Full description at Econpapers || Download paper

33. Brand management in higher education: The University Brand Personality Scale. (2016). Rauschnabel, Philipp A ; Krey, Nina ; Ivens, Bjoern S ; Babin, Barry J.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:69:y:2016:i:8:p:3077-3086.

    Full description at Econpapers || Download paper

34. Brand Social Responsibility: Conceptualization, Measurement, and Outcomes. (2015). Bodur, H ; Grohmann, Bianca.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:131:y:2015:i:2:p:375-399.

    Full description at Econpapers || Download paper

35. On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence. (2015). Ivens, Bjorn ; Leischnig, Alexander ; Valta, Katharina ; Muller, Brigitte.
    In: Post-Print.
    RePEc:hal:journl:hal-01796284.

    Full description at Econpapers || Download paper

36. Consumer brand relationships research: A bibliometric citation meta-analysis. (2015). Fetscherin, Marc ; Heinrich, Daniel.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:68:y:2015:i:2:p:380-390.

    Full description at Econpapers || Download paper

1. Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34, 347–356.
   Paper not yet in RePEc: Add citation now
   
2. Aaker, J. L., Fournier, S., & Brasel, S. A. (2004). Why good brands do bad. Journal of Consumer Research, 31, 1–16.
   Paper not yet in RePEc: Add citation now
   

3. Aggrawal, P., & McGill, A. L. (2007). Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products. Journal of Consumer Research, 34, 468–479.

4. Ajzen, I., & Fishbein, M. (1977). Attitude–behavior relations: a theoretical analysis and review of empirical research. Psychological Bulletin, 84, 888–918.
   Paper not yet in RePEc: Add citation now
   
5. Beard, F. K. (2003). College student attitudes toward advertising's ethical, economic, and social consequences. Journal of Business Ethics, 48(3), 217–228.
   Paper not yet in RePEc: Add citation now
   

6. Bearden, W. O., Hardesty, D. M., & Rose, R. L. (2001). Consumer self-confidence: refinements in conceptualization and measurement. Journal of Consumer Research, 28, 121–134.

7. Bhattacharya, C. B., & Sen, S. (2003). Consumer–company identification: a framework for understanding consumers’ relationships with companies. Journal of Marketing, 67, 76–88.
   Paper not yet in RePEc: Add citation now
   
8. Chang, P.-L., & Chieng, M.-H. (2006). Building consumer–brand relationship: a cross-cultural experiential view. Psychology and Marketing, 23(11), 927–959.
   Paper not yet in RePEc: Add citation now
   
9. Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing, 65, 81–93.
   Paper not yet in RePEc: Add citation now
   
10. Chernev, A., Hamilton, R., & Gal, D. (2011). Competing for consumer identity: limits to self-expression and the perils of lifestyle branding. Journal of Marketing, 75(3), 66–82.
    Paper not yet in RePEc: Add citation now
    
11. Dennett, D. C. (1996). Kinds of minds: towards an understanding of consciousness. New York: Basic.
    Paper not yet in RePEc: Add citation now
    
12. Diamantopoulos, A., Smith, G., & Grime, I. (2005). The impact of brand extensions on brand personality: experimental evidence. European Journal of Marketing, 39(1/2), 129–149.
    Paper not yet in RePEc: Add citation now
    
13. Field, A., & Hole, G. (2003). How to design and report experiments. Los Angeles, CA: SAGE.
    Paper not yet in RePEc: Add citation now
    

14. Fournier, S. (1998). Consumers and their brands: developing relationship theory. Journal of Consumer Research, 24, 343–373.

15. Johar, G. V., Sengupta, J., & Aaker, J. L. (2005). Two roads to updating brand personality impressions: trait versus evaluative inferencing. Journal of Marketing Research, 42, 458–469.

16. Keller, K. L. (2008). Strategic brand management (3rd ed.). Upper Saddle River, NJ: Prentice-Hall.
    Paper not yet in RePEc: Add citation now
    

17. Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: research findings and future priorities. Marketing Science, 25(6), 740–759.

18. Levy, S. J. (1959). Symbols for sale. Harvard Business Review, 37(4), 117–124.
    Paper not yet in RePEc: Add citation now
    

19. Lim, E. A. C., & Ang, S. H. (2008). Hedonic vs. utilitarian consumption: a cross-cultural perspective based on cultural conditioning. Journal of Business Research, 61, 225–232.

20. Lipsey, M. W., & Wilson, D. T. (2001). Practical meta-analysis. Applied social research methods series. Thousand Oaks, CA: SAGE.
    Paper not yet in RePEc: Add citation now
    
21. Orth, U. R., & Malkewitz, K. (2008). Holistic package design and consumer brand expressions. Journal of Marketing, 72, 64–81.
    Paper not yet in RePEc: Add citation now
    

22. Peterson, R. A., & Jolibert, A. J. P. (1995). A meta-analysis of country-of-origin-effects. Journal of International Business Studies, 26, 883–900.

23. Rust, R. T., Lehman, D. R., & Farley, J. U. (1990). Estimating publication bias in meta-analysis. Journal of Marketing Research, 27, 220–226.
    Paper not yet in RePEc: Add citation now
    
24. Sethuraman, R., Tellis, G. J., & Briesch, R. A. (2011). How well does advertising work? Generalizations from meta-analysis of brand advertising elasticities. Journal of Marketing Research, 48, 457–471.
    Paper not yet in RePEc: Add citation now
    

25. Sirgy, J. M. (1982). Self-concept in consumer behavior: a critical review. Journal of Consumer Research, 9(3), 287–300.

26. Sung, Y., & Kim, J. (2010). Effects of brand personality on brand trust and brand affect. Psychology and Marketing, 27(7), 639–661.
    Paper not yet in RePEc: Add citation now
    
27. Tremoulet, P. D., & Feldman, J. (2000). Perception of animacy from the motion of a single object. Perception, 29(943–951).
    Paper not yet in RePEc: Add citation now
    
28. Troy, L. C., Hirunyawipada, T., & Paswan, A. K. (2008). Cross-functional integration and new product success: an empirical investigation of the findings. Journal of Marketing, 72, 132–146.
    Paper not yet in RePEc: Add citation now
    
29. Yoo, C., Bang, H.-K., & Kim, Y. (2009). The effects of a consistent ad series on consumer evaluations. A test of the repetition–variation hypothesis in a South Korean context. International Journal of Advertising, 28(1), 105–123.
    Paper not yet in RePEc: Add citation now
    

1. Risk Perception and Risk Behavior in Response to Service Robot Anthropomorphism in Banking. (2022). Indre, Pikturniene ; Yannick, Joye ; Martin, Aubel.
   In: Journal of Management and Business Administration. Central Europe.
   RePEc:vrs:jmbace:v:30:y:2022:i:1:p:26-42:n:2.

   Full description at Econpapers || Download paper

2. Understanding consumers’ acceptance of automated technologies in service encounters: Drivers of digital voice assistants adoption. (2021). Fernandes, Teresa ; Oliveira, Elisabete.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:122:y:2021:i:c:p:180-191.

   Full description at Econpapers || Download paper

3. Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing. (2020). Hulland, John ; Thomaz, Felipe ; Karahanna, Elena ; Salge, Carolina.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:48:y:2020:i:1:d:10.1007_s11747-019-00704-3.

   Full description at Econpapers || Download paper

4. My brand identity lies in the brand name: personified suggestive brand names. (2020). Ross, William T ; Kara, Selcan ; Gunasti, Kunter.
   In: Journal of Brand Management.
   RePEc:pal:jobman:v:27:y:2020:i:5:d:10.1057_s41262-020-00201-x.

   Full description at Econpapers || Download paper

5. Are Individuals More Willing to Lie to a Computer or a Human? Evidence from a Tax Compliance Setting. (2020). Lamothe, Ethan ; Bobek, Donna.
   In: Journal of Business Ethics.
   RePEc:kap:jbuset:v:167:y:2020:i:2:d:10.1007_s10551-019-04408-0.

   Full description at Econpapers || Download paper

6. “I Will Start Saving Natural Resources, Only When You Show Me the Planet as a Person in Danger”: The Effects of Message Framing and Anthropomorphism on Pro-Environmental Behaviors that are Viewed as Effortful. (2020). Karpinska-Krakowiak, Malgorzata ; Skowron, Lukasz ; Ivanov, Lachezar.
   In: Sustainability.
   RePEc:gam:jsusta:v:12:y:2020:i:14:p:5524-:d:381966.

   Full description at Econpapers || Download paper

7. Employee norm-violations in the service encounter during the corona pandemic and their impact on customer satisfaction. (2020). Sderlund, Magnus.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:57:y:2020:i:c:s0969698920307372.

   Full description at Econpapers || Download paper

8. Online anthropomorphism and consumers€™ privacy concern: Moderating roles of need for interaction and social exclusion. (2020). Xie, YI ; Guo, Xiaoling ; Chen, KE.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:55:y:2020:i:c:s0969698919309439.

   Full description at Econpapers || Download paper

9. Schema-ing with color and temperature: The effects of color-temperature congruity and the role of non-temperature associations. (2020). Ketron, Seth ; Spears, Nancy.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:54:y:2020:i:c:s096969891930894x.

   Full description at Econpapers || Download paper

10. Employee encouragement of self-disclosure in the service encounter and its impact on customer satisfaction. (2020). Sderlund, Magnus.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:53:y:2020:i:c:s096969891931210x.

    Full description at Econpapers || Download paper

11. Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings. (2020). Kroschke, Mirja ; Scott, Maura L ; Mende, Martin ; Grewal, Dhruv ; Roggeveen, Anne L.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:51:y:2020:i:c:p:9-25.

    Full description at Econpapers || Download paper

12. Does personality congruence explain luxury brand attachment? The results of an international research study. (2020). Skorobogatykh, Irina ; Wiedmann, Klaus-Peter ; Lee, Yuri ; Oh, Hyunjoo ; Singh, Rahul ; Aiello, Gaetano ; Donvito, Raffaele ; Pederzoli, Daniele ; Chan, Priscilla ; Chen, Cindy Rong ; Siu, Noel Yee-Man ; Halliburton, Chris ; Ewing, Mike ; Godey, Bruno ; Fei, LI ; Grazzini, Laura ; Tsuchiya, Junji.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:120:y:2020:i:c:p:462-472.

    Full description at Econpapers || Download paper

13. Does perceived treatment of unfamiliar employees affect consumer brand attitudes? Social dominance ideologies reveal who cares the most and why. (2020). White, Tiffany Barnett ; Maxwell-Smith, Matthew A ; Loyd, Denise Lewin.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:109:y:2020:i:c:p:461-471.

    Full description at Econpapers || Download paper

14. Self–object relationships in consumers’ spontaneous metaphors of anthropomorphism, zoomorphism, and dehumanization. (2020). Hogg, Margaret K ; Karanika, Katerina.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:109:y:2020:i:c:p:15-25.

    Full description at Econpapers || Download paper

15. Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects. (2019). Novak, Thomas P ; Hoffman, Donna L.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:47:y:2019:i:2:d:10.1007_s11747-018-0608-3.

    Full description at Econpapers || Download paper

16. Anthropomorphic Information Systems. (2019). Hinz, Oliver ; Pfeuffer, Nicolas ; Gimpel, Henner ; Benlian, Alexander.
    In: Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK.
    RePEc:spr:binfse:v:61:y:2019:i:4:d:10.1007_s12599-019-00599-y.

    Full description at Econpapers || Download paper

17. A MAP for effective advertising: the metaphoric advertising processing model. (2019). Landwehr, Jan R ; Dehay, Eliza K.
    In: AMS Review.
    RePEc:spr:amsrev:v:9:y:2019:i:3:d:10.1007_s13162-018-0131-1.

    Full description at Econpapers || Download paper

18. Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations. (2019). Westjohn, Stanford A ; Magnusson, Peter ; Sirianni, Nancy J.
    In: Journal of International Business Studies.
    RePEc:pal:jintbs:v:50:y:2019:i:3:d:10.1057_s41267-018-0175-3.

    Full description at Econpapers || Download paper

19. From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research. (2019). Schmitt, Bernd.
    In: Journal of Consumer Research.
    RePEc:oup:jconrs:v:46:y:2019:i:4:p:825-832..

    Full description at Econpapers || Download paper

20. Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking. (2019). Kim, Seo Young ; Thalmann, Nadia M ; Schmitt, Bernd H.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:30:y:2019:i:1:d:10.1007_s11002-019-09485-9.

    Full description at Econpapers || Download paper

21. Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising. (2019). Kim, Yeonshin ; Baek, Tae Hyun ; Yoon, Sukki ; Han, Nah Ray.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:51:y:2019:i:c:p:352-361.

    Full description at Econpapers || Download paper

22. Anthropomorphism and augmented reality in the retail environment. (2019). Andonopoulos, Vicki ; von der Heidt, Tania ; van Esch, Patrick ; Gheshlaghi, Mahnaz Haji ; Northey, Gavin ; Arli, Denni.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:49:y:2019:i:c:p:35-42.

    Full description at Econpapers || Download paper

23. The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification. (2019). Chu, Kyounghee ; Kim, Jiyoon ; Lee, Do-Hee.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:99:y:2019:i:c:p:472-480.

    Full description at Econpapers || Download paper

24. Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior. (2019). Ketron, Seth ; Naletelich, Kelly.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:96:y:2019:i:c:p:73-84.

    Full description at Econpapers || Download paper

25. Does relationship matter? How social distance influences perceptions of responsibility on anthropomorphized environmental objects and conservation intentions. (2019). Wong, Nancy ; Huang, Minxue ; Zhu, Huawei.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:95:y:2019:i:c:p:62-70.

    Full description at Econpapers || Download paper

26. Political ideology and brand attachment. (2019). Chan, Eugene ; Ilicic, Jasmina.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:36:y:2019:i:4:p:630-646.

    Full description at Econpapers || Download paper

27. Aesthetically (dis)pleasing visuals: A dual pathway to empathy and prosocial behavior. (2019). Hagtvedt, Henrik ; Kronrod, Ann ; Grinstein, Amir.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:36:y:2019:i:1:p:83-99.

    Full description at Econpapers || Download paper

28. EVENTS BRAND PERSONALITY: INSIGHTS FROM MUSIC FESTIVALS IN PORTUGAL. (2018). Guerreiro, Manuela ; Pereira, Luis ; Mendes, Julio ; Gonalves, Joana.
    In: Journal of Tourism, Sustainability and Well-being.
    RePEc:ris:jspord:0978.

    Full description at Econpapers || Download paper

29. The Effect of Similarity Between A Products Packaging Color and the Benefit Offered on Judgments and Preferences. (2018). Saporta-Sorozon, Keli.
    In: Business and Management Studies.
    RePEc:rfa:bmsjnl:v:4:y:2018:i:4:p:27-37.

    Full description at Econpapers || Download paper

30. The brand experience extended model: a meta-analysis. (2018). Ladeira, Wagner Junior ; Santini, Fernando Oliveira ; Pinto, Diego Costa ; Sampaio, Claudio Hoffmann.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0104-6.

    Full description at Econpapers || Download paper

31. The Impact of Sharing Mechanism Design on Content Sharing in Online Social Networks. (2018). Hinz, Oliver ; Heimbach, Irina.
    In: Information Systems Research.
    RePEc:inm:orisre:v:29:y:2018:i:3:p:592-611.

    Full description at Econpapers || Download paper

32. Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research. (2017). Dekimpe, Marnik G ; Cleeren, Kathleen ; Heerde, Harald J.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:45:y:2017:i:5:d:10.1007_s11747-017-0558-1.

    Full description at Econpapers || Download paper

33. If brands are people, then people are impulsive—assessing the connection between brand personality and impulsive buying behaviour. (2017). Dixit, Saumya ; Verma, Anshul ; Badgaiyan, Anant Jyoti.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:24:y:2017:i:6:d:10.1057_s41262-017-0060-6.

    Full description at Econpapers || Download paper

34. Brand love: development and validation of a practical scale. (2017). Bagozzi, Richard P ; Batra, Rajeev ; Ahuvia, Aaron.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:28:y:2017:i:1:d:10.1007_s11002-016-9406-1.

    Full description at Econpapers || Download paper

35. City Brand Personality—Relations with Dimensions and Dimensions Inter-Relations. (2017). Ugulea, Oana.
    In: Sustainability.
    RePEc:gam:jsusta:v:9:y:2017:i:12:p:2243-:d:121625.

    Full description at Econpapers || Download paper

36. Effects of personification and anthropomorphic tendency on destination attitude and travel intentions. (2017). Letheren, Kate ; Jin, Hyun Seung.
    In: Tourism Management.
    RePEc:eee:touman:v:62:y:2017:i:c:p:65-75.

    Full description at Econpapers || Download paper

37. This is your stomach speaking: Anthropomorphized health messages reduce portion size preferences among the powerless. (2017). Newton, Joshua D ; Wong, Jimmy.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:75:y:2017:i:c:p:229-239.

    Full description at Econpapers || Download paper

38. “Dont pretend to be my friend!” When an informal brand communication style backfires on social media. (2017). Van Riel, Allard ; Belei, Nina ; Horvath, Csilla ; Gretry, Anais.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:74:y:2017:i:c:p:77-89.

    Full description at Econpapers || Download paper

39. When brand anthropomorphism alters perceptions of justice: The moderating role of self-construal. (2017). Puzakova, Marina ; Rocereto, Joseph F ; Kwak, Hyokjin.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:34:y:2017:i:4:p:851-871.

    Full description at Econpapers || Download paper

40. Consumer Neoteny: An Evolutionary Perspective on Childlike Behavior in Consumer Society. (2016). Oliver, Mathieu Alemany.
    In: Post-Print.
    RePEc:hal:journl:hal-01466840.

    Full description at Econpapers || Download paper

41. Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. (2016). Bernritter, Stefan F ; Smit, Edith G.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:33:y:2016:i:c:p:27-42.

    Full description at Econpapers || Download paper

42. The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Madden, Thomas J ; Hudson, Simon ; Roth, Martin S ; Huang, LI.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41.

    Full description at Econpapers || Download paper

43. Consumer Brand Relationships. (2016). Binti, Noor Hasmini ; Wahab, Mohammad Kashedul .
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2016-04-41.

    Full description at Econpapers || Download paper

44. Consumer Brand Relationships. (2016). Binti, Noor Hasmini ; Wahab, Mohammad Kashedul .
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2011-04-41.

    Full description at Econpapers || Download paper

45. Does information about the underdog biography of company founders affect brand evaluations?. (2015). Gierl, Heribert ; Stock, Carolin.
    In: Die Unternehmung - Swiss Journal of Business Research and Practice.
    RePEc:nms:untern:10.5771/0042-059x-2015-1-2.

    Full description at Econpapers || Download paper

46. Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement. (2015). Schaefers, Tobias ; Schamari, Julia.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:30:y:2015:i:c:p:20-33.

    Full description at Econpapers || Download paper

47. The impact of a homogenous versus a prototypical Web design on online retail patronage for multichannel providers. (2015). Verhoef, Peter C ; Emrich, Oliver.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:32:y:2015:i:4:p:363-374.

    Full description at Econpapers || Download paper

48. Brand and automaticity. (2008). Liu, John.
    In: Other publications TiSEM.
    RePEc:tiu:tiutis:dcbcb1b7-2089-429d-bdc1-8715320a62af.

    Full description at Econpapers || Download paper

49. The personal influence of Instagram bloggers on consumer–brand interactions: brands as tribal artifacts. (). Sashittal, Hemant C ; Jassawalla, Avan R.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v::y::i::d:10.1057_s41262-020-00203-9.

    Full description at Econpapers || Download paper

50. My brand identity lies in the brand name: personified suggestive brand names. (). Ross, William T ; Kara, Selcan ; Gunasti, Kunter.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v::y::i::d:10.1057_s41262-020-00201-x.

    Full description at Econpapers || Download paper

Report date: 2025-09-29 23:39:26 || Missing content? Let us know