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9. Franchisees and Loan Default on Third-Party Guarantee Loans: Evidence From the United States. (2020). Patel, Pankaj C ; Pearce, John A.
   In: Entrepreneurship Theory and Practice.
   RePEc:sae:entthe:v:44:y:2020:i:5:p:861-877.

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10. Prediction of Knowledge Management for Success of Franchise Hospitality in a Post-Pandemic Economy. (2020). Nguyen, Xuan-Huynh ; Wang, Tien-Chin ; Lee, Jen-Yao ; Hsieh, Hsiu-Chin.
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    RePEc:gam:jsusta:v:12:y:2020:i:20:p:8755-:d:432674.

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11. CSR Activities and Their Impact on Brand Value in Food Enterprises in Slovakia Based on Foreign Participation. (2020). Valaskova, Katarina ; Kadekova, Zdenka ; Savov, Radovan ; Koiiarova, Ingrida.
    In: Sustainability.
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12. CSR and Brand Resonance: The Mediating Role of Brand Love and Involvement. (2020). Kim, Tae Wan ; Nobi, Benjamin.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:10:p:4159-:d:360335.

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13. Knowledge Heterogenization of the Franchising Literature Applying Transaction Cost Economics. (2020). Lin, Julia L ; Tsai, Fu-Sheng ; Kuo, Chin-Chiung.
    In: Economies.
    RePEc:gam:jecomi:v:8:y:2020:i:4:p:106-:d:449935.

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14. Franchise management capabilities and franchisor performance under alternative franchise ownership strategies. (2020). Yin, Xiaoli ; Gillis, William E ; Combs, James G.
    In: Journal of Business Venturing.
    RePEc:eee:jbvent:v:35:y:2020:i:1:s0883902617307760.

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15. The Pursuit for Brand Usage Intent: Insight in Higher Education which Used the Compatible Computer. (2019). Mulia, Yan Pieter ; Susilo, Wilhelmus Hary ; Bustani, Otto.
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2019-05-17.

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16. Relationship of Ethical Leadership, Corporate Social Responsibility and Organizational Performance. (2018). Kim, Min-Seong ; Thapa, Brijesh.
    In: Sustainability.
    RePEc:gam:jsusta:v:10:y:2018:i:2:p:447-:d:130900.

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17. The determinants of franchise brand loyalty in B2B markets: An emerging market perspective. (2018). Rajaguru, Rajesh ; Nyadzayo, Munyaradzi W ; Matanda, Margaret J.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:86:y:2018:i:c:p:435-445.

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18. How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale. (2018). Grappi, Silvia ; Merz, Michael A ; Zarantonello, Lia.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:82:y:2018:i:c:p:79-89.

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19. Impact of students’ experiences on brand image perception: the case of Vietnamese higher education. (2017). Thi, VO ; Phuong, Hoang Doan.
    In: International Review on Public and Nonprofit Marketing.
    RePEc:spr:irpnmk:v:14:y:2017:i:2:d:10.1007_s12208-016-0171-x.

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20. Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity. (2017). Sierra, Vicenta ; Markovic, Stefan ; Iglesias, Oriol ; Singh, Jatinder Jit.
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21. The Impact of Brand Experiences, Brand Equity and Corporate Branding on Brand Loyalty: Evidence from Jordan. (2017). Shlash, Anber Abraheem.
    In: International Journal of Academic Research in Accounting, Finance and Management Sciences.
    RePEc:hur:ijaraf:v:7:y:2017:i:3:p:58-69.

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22. Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Brand Experience Scale in a Cross-National Context. (2017). Saari, Ulla A ; Makinen, Saku J ; Baumgartner, Rupert J.
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23. Constituents and consequences of smart customer experience in retailing. (2017). Melewar, T C ; Roy, Sanjit Kumar ; Sadeque, Saalem ; Balaji, M S ; Nguyen, Bang.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:124:y:2017:i:c:p:257-270.

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24. Consumer experience quality: A review and extension of the sport management literature. (2017). Yoshida, Masayuki.
    In: Sport Management Review.
    RePEc:eee:spomar:v:20:y:2017:i:5:p:427-442.

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25. Consumer responses to functional, aesthetic and symbolic product design in online reviews. (2017). Makarem, Suzanne ; Mohan, Mayoor ; Candi, Marina ; Jae, Haeran.
    In: Journal of Business Research.
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26. Love at first sight: The effect of presentation order on evaluation of experiential options in luxury tour packages. (2017). Hung, Yu-Chen ; Song, Liang ; Guan, Chong ; Chao, Chih-Wei.
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27. Value integration effects on evaluations of retro brands. (2017). Tansuhaj, Patriya ; Dogerlioglu-Demir, Kivilcim ; Cote, Joseph ; Akpinar, Ezgi.
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28. THE LINKS BETWEEN SOCIAL MOTIVATIONAL ENGAGEMENTS, BRAND COMMUNITY COMMITMENT AND REPURCHASE INTENTION ACROSS ONLINE BRAND COMMUNITIES. (2016). Palaima, Tomas ; Aasas, Ramunas ; Mironidze, Lasha .
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29. Branding in the digital era: new directions for research on customer-based brand equity. (2016). Swaminathan, Vanitha.
    In: AMS Review.
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30. The Brand Personality of Nonprofit Organizations and the Influence of Monetary Incentives. (2016). Clement, Michel ; Becker, Jan U ; Shehu, Edlira ; Langmaack, Ann-Christin.
    In: Journal of Business Ethics.
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31. Attribute-based design perceptions and consumer-brand relationship: Role of user expertise. (2016). Mishra, Abhishek.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:69:y:2016:i:12:p:5983-5992.

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32. Determinants of consumers response to pay-what-you-want pricing strategy on the Internet. (2016). Kukar-Kinney, Monika ; Monroe, Kent B ; Weisstein, Fei L.
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33. An integrated framework for design perception and brand equity. (2015). Dash, Satyabhushan ; Malhotra, Naresh ; Mishra, Abhishek.
    In: Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK.
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34. An integrated framework for design perception and brand equity. (2015). Dash, Satyabhushan ; Malhotra, Naresh K ; Mishra, Abhishek.
    In: AMS Review.
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35. Young Consumers and their Brand Love. (2015). Riivits-Arkonsuo, Iivi ; Leppiman, Anu.
    In: International Journal of Business and Social Research.
    RePEc:mir:mirbus:v:5:y:2015:i:10:p:33-44.

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36. The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective. (2015). Quester, Pascale ; Conduit, Jodie ; Johnson, Claire ; Plewa, Carolin.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:127:y:2015:i:3:p:643-659.

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37. Motivational Duality in Online Consumer Behaviour: Website Usability and Flow State as Moderating Factors. (2015). PORCU, LUCIA ; CRESPO-ALMENDROS, ESMERALDA ; del Barrio-Garcia, Salvador ; Alcantara-Pilar, Juan Miguel.
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38. An Empirical Investigation on the Effect of Brand Loyalty. (2015). Jalees, Tariq ; Shahid, Nimra ; Tariq, Huma.
    In: Journal of Management Sciences.
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39. Assessing the value of real-life brands in Virtual Worlds. (2015). Barnes, Stuart J ; Hartley, Nicole ; Mattsson, Jan.
    In: Technological Forecasting and Social Change.
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40. Foreign tourists intentions in visiting leisure farms. (2015). Wu, Chih-Wen.
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41. Innovative brand experiences influence on brand equity and brand satisfaction. (2015). Hsin, YI.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:68:y:2015:i:11:p:2254-2259.

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42. Achieving tourist loyalty through destination personality, satisfaction, and identification. (2015). Oghazi, Pejvak ; Hultman, Magnus ; Beheshti, Hooshang M ; Skarmeas, Dionysis.
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43. Experiential Marketing: An Efficient Tool to Leverage Marketing Communication Impact on Consumer Behaviou. (2015). Ciobotar, Narcisa ; Kailani, Camelia.
    In: International Conference on Marketing and Business Development Journal.
    RePEc:aes:icmbdj:v:1:y:2015:i:1:p:281-287.

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44. Consumer Journey from First Experience to Brand Evangelism. (2014). Kaljund, Kristel ; Riivits-Arkonsuo, Iivi ; Leppiman, Anu.
    In: Research in Economics and Business: Central and Eastern Europe.
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45. Brand competency as a market segmentation method for brand R&D in the Asian luxury market. (2014). Shin, Matthew ; Lee, Jiwon ; Kang, Inwon.
    In: Service Business.
    RePEc:spr:svcbiz:v:8:y:2014:i:1:p:113-133.

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46. Customer experiences as drivers of customer satisfaction. (2014). Pozza, Ilaria Dalla.
    In: Working Papers.
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47. Quality in marketing process and networking value co-creation: some evidences in hospitality industry. (2014). della Corte, Valentina ; Ditaranto, Enrico .
    In: MERCATI & COMPETITIVIT?.
    RePEc:fan:mcmcmc:v:html10.3280/mc2014-002004.

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48. La brand experience nelle strategie commerciali delle imprese vitivinicole. (2014). Scorrano, Paola ; Fait, Monica ; Iazzi, Antonio.
    In: ECONOMIA E DIRITTO DEL TERZIARIO.
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49. Intended brand associations: Do they really drive consumer response?. (2014). von Wallpach, Sylvia ; Koll, Oliver.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:67:y:2014:i:7:p:1501-1507.

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50. The moderating effect of individual level collectivist values on brand loyalty. (2014). Newman, Alexander ; Liu, Martin ; Thompson, Frauke Mattison.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:67:y:2014:i:11:p:2437-2446.

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51. Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity. (2014). Burghausen, Mario ; Balmer, John M. T., .
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:67:y:2014:i:11:p:2311-2323.

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52. Designing corporate brand experience in an online context: A qualitative insight. (2014). Hamzah, Zalfa Laili ; Syed Alwi, Sharifah Faridah, ; Othman, Md Nor.
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53. Experiential product attributes and preferences for new products: The role of processing fluency. (2014). ZHANG, SHI ; Brakus, Joko J. ; Schmitt, Bernd H..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:67:y:2014:i:11:p:2291-2298.

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54. The effect of digital signage on shoppers behavior: The role of the evoked experience. (2014). Gupta, Suraksha ; Brakus, Joko J. ; Alamanos, Eleftherios ; Dennis, Charles.
    In: Journal of Business Research.
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55. Destination brand experience and visitor behavior: Testing a scale in the tourism context. (2014). Barnes, Stuart J. ; Mattsson, Jan ; Sorensen, Flemming.
    In: Annals of Tourism Research.
    RePEc:eee:anture:v:48:y:2014:i:c:p:121-139.

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56. Formation of Brand Evidence in Retail Banks. (2013). Chen, Hsin-Fu ; Tsan, Chiachi .
    In: Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management.
    RePEc:tkp:tiim13:s2_1-18.

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57. BRAND EXPERIENCE – HOW IT RELATES TO BRAND PERSONALITY, CONSUMER SATISFACTION AND CONSUMER LOYALTY. AN EMPIRICAL ANALYSIS OF THE ADIDAS BRAND.. (2013). Cleff, Thomas ; Dorr, Silvia ; Walter, Nadine ; Vicknair, Andrew .
    In: Interdisciplinary Management Research.
    RePEc:osi:journl:v:9:y:2013:p:731-754.

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58. Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors. (2013). von Wallpach, Sylvia ; Kreuzer, Maria.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:66:y:2013:i:9:p:1325-1331.

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59. Willingness-to-punish the corporate brand for corporate social irresponsibility. (2013). Sweetin, Vernon H. ; Knowles, Lynette L. ; McQueen, Kand S. ; Summey, John H..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:66:y:2013:i:10:p:1822-1830.

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60. Don’t Call Me “Brand Loyal”: The Role of Market Metacognition on Market-Related Labeling Effectiveness. (2013). Cadario, Romain ; Bourjot-Deparis, Julien ; de Kerviler, Gwarlann Caffier .
    In: Economics Papers from University Paris Dauphine.
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61. Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM. (2012). Dirsehan, Takn.
    In: Bogazici Journal, Review of Social, Economic and Administrative Studies.
    RePEc:boz:journl:v:26:y:2012:i:1:p:103-125.

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62. Towards an Integrated Approach for Place Brand Management. (2011). Zenker, Sebastian ; Braun, Erik.
    In: ERSA conference papers.
    RePEc:wiw:wiwrsa:ersa10p181.

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63. How does perceived firm innovativeness affect the consumer?. (2011). Kunz, Werner ; Schmitt, Bernd ; Meyer, Anton.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:64:y:2011:i:8:p:816-822.

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64. The impact of brand personality and sales promotions on brand equity. (2011). Valette-Florence, Pierre ; Guizani, Haythem ; Merunka, Dwight.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:64:y:2011:i:1:p:24-28.

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65. Antecedents of emotional attachment to brands. (2011). Nguyen, Hieu P. ; Grisaffe, Douglas B..
    In: Journal of Business Research.
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66. Fostering international brand loyalty through committed and attached relationships. (2011). Tsai, Shu-Pei.
    In: International Business Review.
    RePEc:eee:iburev:v:20:y:2011:i:5:p:521-534.

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67. The impact of sales encounters on brand loyalty. (2010). Tomczak, Torsten ; Brexendorf, Tim Oliver ; Muhlmeier, Silke ; Eisend, Martin.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:63:y:2010:i:11:p:1148-1155.

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