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Unraveling consumer suspense: The role of hope, fear, and probability fluctuations. (2012). Kroff, Michael W. ; Moulard, Julie Guidry ; Folse, Judith Anne Garretson, .
In: Journal of Business Research.
RePEc:eee:jbrese:v:65:y:2012:i:3:p:340-346.

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  1. The effects of mixed emotional appeals in leveraging paradox brands. (2022). Septianto, Felix ; Zhu, Chengfeng ; Xin, Benlu.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:153:y:2022:i:c:p:266-275.

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  2. Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person. (2021). Chiew, Tung Moi ; Quach, Sara ; Thaichon, Park ; Septianto, Felix.
    In: Journal of Retailing and Consumer Services.
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  3. Every ending is a new beginning: Poignancy increases consumer preferences for self-made products. (2021). Septianto, Felix.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:38:y:2021:i:3:p:732-748.

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  4. Pre-release consumer buzz. (2018). Spann, Martin ; Hennig-Thurau, Thorsten ; Houston, Mark B ; Kupfer, Ann-Kristin.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:46:y:2018:i:2:d:10.1007_s11747-017-0572-3.

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  5. The road to recovery: Overcoming service failures through positive emotions. (2016). Mangus, Stephanie M ; Fennell, Patrick ; Lastner, Matthew M ; Garretson, Judith Anne.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:69:y:2016:i:10:p:4278-4286.

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