Athanassopoulos, Antreas D. Customer Satisfaction Cues to Support Market Segmentation and Explain Switching Behavior. 2000 Journal of Business Research. 47 191-207
- Blattberg, Robert C. ; Kim, Byung-Do ; Neslin, Scott A. Database Marketing: Analyzing and Managing Customers. 2008 Springer Science+Business Media: New York
Paper not yet in RePEc: Add citation now
Blattberg, Robert C. ; Malthouse, Edward C. ; Neslin, Scott A. Customer Lifetime Value: Empirical Generalizations and some Conceptual Questions. 2009 Journal of Interactive Marketing. 23 157-168
Bolton, Ruth N. A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction. 1998 Marketing Science. 17 45-65
- Bolton, Ruth N. ; Kannan, P.K. ; Bramlett, Matthew D. Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value. 2000 Journal of the Academy of Marketing Science. 28 95-108
Paper not yet in RePEc: Add citation now
- Bolton, Ruth N. ; Lemon, Katherine N. ; Verhoef, Peter C. The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research. 2004 Journal of the Academy of Marketing Science. 32 271-292
Paper not yet in RePEc: Add citation now
- Breiman, Leo Bagging Predictors. 1996 Machine Learning. 24 123-140
Paper not yet in RePEc: Add citation now
- Breiman, Leo Heuristics of Instability and Stabilization in Model Selection. 1996 Annals of Statistics. 24 2350-2383
Paper not yet in RePEc: Add citation now
- Breiman, Leo ; Friedman, Jerome H. ; Olshen, Richard A. ; Stone, Charles J. Classification and Regression Trees. 1984 Wadsworth: Belmont
Paper not yet in RePEc: Add citation now
Buckinx, Wouter ; Van den Poel, Dirk Customer Base Analysis: Partial Defection of Behaviourally Loyal Clients in a Non-contractual FMCG Retail Setting. 2005 European Journal of Operational Research. 164 252-268
Coussement, Kristof ; Van den Poel, Dirk Churn Prediction in Subscription Services: An Application of Support Vector Machines while Comparing Two Parameter-selection Techniques. 2008 Expert Systems with Applications. 34 313-327
- Deichmann, Joel ; Eshghi, Abdolreza ; Haughton, Dominique ; Sayek, Selin ; Teebagy, Nicholas Application of Multiple Adaptive Regression Splines (MARS) in Direct Response Modeling. 2002 Journal of Interactive Marketing. 16 15-27
Paper not yet in RePEc: Add citation now
- Dijksterhuis, Marc and Steef Velders (2009), “Predicting Switching Behavior in a Market with Low Mobility: A Case Study," in Developments in Market Research 2009, A. E. Bronner, ed. Haarlem: Spaar en Hout, 167–80.
Paper not yet in RePEc: Add citation now
- Donkers, Bas ; Franses, Philip H. ; Verhoef, Peter C. Selective Sampling for Binary Choice Models. 2003 Journal of Marketing Research. 40 492-497
Paper not yet in RePEc: Add citation now
Donkers, Bas ; Verhoef, Peter C. ; De Jong, Martijn Modeling CLV: A Test of Competing Models in the Insurance Industry. 2007 Quantitative Marketing and Economics. 5 163-190
Drèze, Xavier ; Bonfrer, André An Empirical Investigation of the Impact of Communication Timing on Customer Equity. 2008 Journal of Interactive Marketing. 22 36-50
- Fader, Peter S. ; Hardie, Bruce G.S. How to Project Customer Retention. 2007 Journal of Interactive Marketing. 21 76-90
Paper not yet in RePEc: Add citation now
Franses, Philip H. ; Paap, Richard Quantitative Models in Marketing Research. 2001 Cambridge University Press: Cambridge
- Gruen, Thomas W. ; Summers, John O. ; Acito, Frank Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations. 2000 Journal of Marketing. 64 34-49
Paper not yet in RePEc: Add citation now
- Gujarati, Damodar N. Basic Econometrics. 2003 McGraw-Hill/Irwin: New York
Paper not yet in RePEc: Add citation now
Gupta, Sunil Customer-based Valuation. 2009 Journal of Interactive Marketing. 23 169-178
- Gupta, Sunil ; Lehmann, Donald R. ; Stuart, Jennifer A. Valuing Customers. 2004 Journal of Marketing Research. 41 7-18
Paper not yet in RePEc: Add citation now
- Ha, Kyoungnam ; Cho, Sungzoon ; MacLachlan, Douglas Response Models Based on Bagging Neural Networks. 2005 Journal of Interactive Marketing. 19 17-30
Paper not yet in RePEc: Add citation now
- Hastie, Trevor ; Tibshirani, Robert ; Friedman, Jerome The Elements of Statistical Learning. 2008 Springer Science+Business Media: New York
Paper not yet in RePEc: Add citation now
- Haughton, Dominique ; Oulabi, Samer Direct Marketing Modeling with CART and CHAID. 1993 Journal of Direct Marketing. 11 42-52
Paper not yet in RePEc: Add citation now
- Hwang, Hyunseok ; Jung, Taesoo ; Suh, Euiho An LTV Model and Customer Segmentation Based on Customer Value: A Case Study on the Wireless Telecommunication Industry. 2004 Expert Systems with Applications. 26 181-188
Paper not yet in RePEc: Add citation now
- King, Ross D. ; Feng, C. ; Sutherland, Alistair Statlog — Comparison of Classification Algorithms on Large Real-world Problems. 1995 Applied Artificial Intelligence. 9 289-333
Paper not yet in RePEc: Add citation now
- Kumar, Akhil ; Rao, Vithala R. ; Soni, Harsh An Empirical Comparison of Neural Network and Logistic Regression Models. 1995 Marketing Letters. 6 251-263
Paper not yet in RePEc: Add citation now
- Larivière, Bart ; Van den Poel, Dirk Predicting Customer Retention and Profitability by Using Random Forests and Regression Forests Techniques. 2005 Expert Systems with Applications. 29 472-484
Paper not yet in RePEc: Add citation now
Leeflang, Peter S.H. ; Bijmolt, Tammo H.A. ; van Doorn, Jenny ; Hanssens, Dominique M. ; van Heerde, Harald J. ; Verhoef, Peter C. ; Wieringa, Jaap E. Creating Lift versus Building The Base: Current Trends in Marketing Dynamics. 2009 International Journal of Research in Marketing. 26 13-20
Leeflang, Peter S.H. ; Wittink, Dick R. ; Wedel, Michel ; Naert, Philippe A. Building Models for Marketing Decisions. 2000 Kluwer Academic Publishers: Dordrecht, The Netherlands
Lemmens, Aurélie ; Croux, Christophe Bagging and Boosting Classification Trees to Predict Churn. 2006 Journal of Marketing Research. 43 276-286
- Lemon, Katherine N. ; White, Tiffany B. ; Winer, Russell S. Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision. 2002 Journal of Marketing. 66 1-14
Paper not yet in RePEc: Add citation now
- Levin, Nissan ; Zahavi, Jacob Predictive Modeling using Segmentation. 2001 Journal of Interactive Marketing. 15 2-22
Paper not yet in RePEc: Add citation now
- Lim, Tjen-Sien ; Loh, Wei-Yin ; Shih, Yu-Shan A Comparison of Prediction Accuracy, Complexity, and Training Time of Thirty-three Old and New Classification Algorithms. 2000 Machine Learning. 40 203-228
Paper not yet in RePEc: Add citation now
- Malthouse, Edward C. Ridge Regression and Direct Marketing Scoring Models. 1999 Journal of Interactive Marketing. 13 10-23
Paper not yet in RePEc: Add citation now
- Malthouse, Edward C. ; Blattberg, Robert C. Can We Predict Customer Lifetime Value?. 2005 Journal of Interactive Marketing. 19 2-16
Paper not yet in RePEc: Add citation now
Malthouse, Edward C. ; Derenthal, Kirstin M. Improving Predictive Scoring Models through Model Aggregation. 2008 Journal of Interactive Marketing. 22 51-68
- Mittal, Vikas ; Kamakura, Wagner A. Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics. 2001 Journal of Marketing Research. 38 131-142
Paper not yet in RePEc: Add citation now
- Neslin, Scott A. ; Gupta, Sunil ; Kamakura, Wagner ; Junxiang, Lu ; Mason, Charlotte H. Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models. 2006 Journal of Marketing Research. 43 204-211
Paper not yet in RePEc: Add citation now
- Perlich, Claudia ; Provost, Foster ; Simonoff, Jeffrey S. Tree Induction vs. Logistic Regression: A Learning-curve Analysis. 2004 Journal of Machine Learning Research. 4 211-255
Paper not yet in RePEc: Add citation now
- Pfeifer, Phillip E. ; Farris, Paul W. The Elasticity of Customer Value to Retention: The Duration of a Customer Relationship. 2004 Journal of Interactive Marketing. 18 20-31
Paper not yet in RePEc: Add citation now
Prins, Remco ; Verhoef, Peter C. Marketing Communication Drivers of Adoption Timing of a New E-service among Existing Customers. 2007 Journal of Marketing. 71 169-183
Rust, Roland T. ; Siong, Chung T. Marketing Models of Service and Relationships. 2006 Marketing Science. 25 560-580
- Rust, Roland T. ; Zahorik, Anthony J. Customer Satisfaction, Customer Retention, and Market Share. 1993 Journal of Retailing. 69 193-215
Paper not yet in RePEc: Add citation now
- Venkatesan, Rajkumar ; Kumar, V. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy. 2004 Journal of Marketing. 68 106-125
Paper not yet in RePEc: Add citation now
- Verhoef, Peter C. Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development. 2003 Journal of Marketing. 67 30-45
Paper not yet in RePEc: Add citation now
- Verhoef, Peter C. ; Spring, Penny N. ; Hoekstra, Janny C. ; Leeflang, Peter S.H. The Commercial use of Segmentation and Predictive Modeling Techniques for Database Marketing in the Netherlands. 2003 Decision Support Systems. 34 471-481
Paper not yet in RePEc: Add citation now
- Verhoef, Peter C. ; Venkatesan, Rajkumar ; McAllister, Leigh ; Malthouse, Edward C. ; Krafft, Manfred ; Ganesan, Shankar On CRM in Data Rich Multi-channel Retailing Environments. 2010 Journal of Interactive Marketing. 24 2-
Paper not yet in RePEc: Add citation now
- Xie, Yaya ; Li, Xiu ; Ngai, E.W.T. ; Ying, Weiyun Customer Churn Prediction using Improved Balanced Random Forests. 2009 Expert Systems with Applications. 36 5445-5449
Paper not yet in RePEc: Add citation now
- Zahavi, Jacob ; Levin, Nissan Applying Neural Computing to Target Marketing. 1997 Journal of Direct Marketing. 11 5-22
Paper not yet in RePEc: Add citation now
- Zeithaml, Valerie A. ; Rust, Roland T. ; Lemon, Katherine N. The Customer Pyramid: Creating and Serving Profitable Customers. 2001 California Management Review. 43 118-
Paper not yet in RePEc: Add citation now