1. Godfather Marketing: offering favors before products. (2025). Guido, Gianluigi.
   In: Review of Managerial Science.
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2. Investigating the impact of undersampling and bagging: an empirical investigation for customer attrition modeling. (2025). Caigny, Arno ; Coussement, Kristof ; Meire, Matthijs ; Hoornaert, Steven.
   In: Annals of Operations Research.
   RePEc:spr:annopr:v:346:y:2025:i:3:d:10.1007_s10479-025-06516-9.

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3. AI-driven innovation within the ICT sector. (2025). Ndoka, Ervisa ; Grabocka, Erika.
   In: Smart Cities and Regional Development (SCRD) Journal.
   RePEc:pop:journl:v:9:y:2025:i:1:p:77-97.

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4. Impact of artificial intelligence on branding: a bibliometric review and future research directions. (2025). Hue, Truong Thi ; Hung, Ta Huy.
   In: Palgrave Communications.
   RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-04488-6.

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5. Artificial intelligence in knowledge management: Identifying and addressing the key implementation challenges. (2025). Rezaei, Mojtaba.
   In: Technological Forecasting and Social Change.
   RePEc:eee:tefoso:v:217:y:2025:i:c:s0040162525002148.

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6. Typography meets question type: Unveiling their matching effect on willingness to pay for AI products. (2025). Clement, Addo Prince ; Wen, Chao ; Han, Lintong ; Liao, Miyan ; Fang, Jiaming ; Zhang, Yangting.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:192:y:2025:i:c:s0148296325001389.

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7. AI-capable relationship marketing: Shaping the future of customer relationships. (2025). Roy, Sanjit K ; Tehrani, Ali N ; Pandit, Ameet ; Apostolidis, Chrysostomos ; Ray, Subhasis.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:192:y:2025:i:c:s0148296325001328.

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8. The role of artificial intelligence in the supply chain finance innovation process. (2024). Caniato, Federico ; Moretto, Antonella ; Guida, Michela ; Ronchini, Alessio.
   In: Operations Management Research.
   RePEc:spr:opmare:v:17:y:2024:i:4:d:10.1007_s12063-024-00492-2.

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9. Deploying artificial intelligence in services to AID vulnerable consumers. (2024). Puntoni, Stefano ; Williams, Gizem Yalcin ; Hermann, Erik.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:52:y:2024:i:5:d:10.1007_s11747-023-00986-8.

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10. Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective. (2024). Keegan, Brendan James ; Dennehy, Denis ; Naud, Peter.
    In: Information Systems Frontiers.
    RePEc:spr:infosf:v:26:y:2024:i:3:d:10.1007_s10796-022-10294-1.

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11. AI for marketing: Enabler? Engager? Ersatz?. (2024). Appan, Radha ; Madhavaram, Sreedhar.
    In: AMS Review.
    RePEc:spr:amsrev:v:14:y:2024:i:3:d:10.1007_s13162-024-00293-7.

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12. The Role of Artificial Intelligence on Market Performance: Evidence from Scientific Review. (2024). Desta, Endalkachew ; Amantie, Chalchissa.
    In: Journal of Economics and Behavioral Studies.
    RePEc:rnd:arjebs:v:16:y:2024:i:1:p:82-93.

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13. The Role of Artificial Intelligence in Influencer Marketing. (2024). Rana, Muhammad Waqas ; Ashfaq, Mohammad Shahnawaz ; Jalbani, Faizah Yasir.
    In: Bulletin of Business and Economics (BBE).
    RePEc:rfh:bbejor:v:13:y:2024:i:3:p:1-13.

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14. Scarcity and market design: How effective matching can promote the peer-to-peer sharing economy. (2024). Pal, Debdatta.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:208:y:2024:i:c:s0040162524004840.

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15. Smart platforming in automotive manufacturing for NetZero: Intelligentization, green technology, and innovation dynamics. (2024). Zhang, Wei ; Ye, Shiqi ; Mangla, Sachin Kumar ; Song, Malin ; Emrouznejad, Ali.
    In: International Journal of Production Economics.
    RePEc:eee:proeco:v:274:y:2024:i:c:s0925527324001464.

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16. Using machine learning to develop customer insights from user-generated content. (2024). Laukkanen, Tommi ; Mustak, Mekhail ; Aleem, Majid ; Pl, Loc ; Hollebeek, Linda D ; Hallikainen, Heli.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003308.

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17. Game changers: A generative AI prompt protocol to enhance human-AI knowledge co-construction. (2024). Oosthuizen, Kim ; Robertson, Jeandri ; Botha, Elsamari ; Ferreira, Caitlin.
    In: Business Horizons.
    RePEc:eee:bushor:v:67:y:2024:i:5:p:499-510.

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18. What Drives People€™s Behavioral Intention Toward Telemedicine? An Emerging Economy Perspective. (2023). Hossain, Mohammad Kamal ; Hossen, Mohammad Awal ; al Masud, Abdullah ; Amin, Ruhul.
    In: SAGE Open.
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19. Has the World of Finance Changed? A Review of the Influence of Artificial Intelligence on Financial Management Studies. (2023). Abdul, Suhaily Maizan ; Zakaria, Shahsuzan ; Mohd, Mohd Taufik ; Amron, Mohd Talmizie.
    In: Information Management and Business Review.
    RePEc:rnd:arimbr:v:15:y:2023:i:4:p:420-432.

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20. The Ethics of Artificial Intelligence: Review of Ethical Machines: Your Concise Guide to Totally Unbiased, Transparent, and Respectful AI by R. Blackman; Ethics of Artificial Intelligence: Case Studies and Options for Addressing Ethical Challenges by B.C. Stahl, D. Schroeder, and R. Rodrigues; and AI Ethics by M. Coeckelbergh. (2023). Goglin, Christian.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:188:y:2023:i:3:d:10.1007_s10551-023-05538-2.

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21. Exploring the influence of artificial intelligence technology on consumer repurchase intention: The mediation and moderation approach. (2023). Nazir, Sajjad ; Khadim, Sahar ; Syed, Nausheen ; Asadullah, Muhammad Ali.
    In: Technology in Society.
    RePEc:eee:teinso:v:72:y:2023:i:c:s0160791x22003311.

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22. The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers€™ engagement. (2023). Rahman, Muhammad ; Hossain, Md Afnan ; Rana, Nripendra P ; Gani, Mohammad Osman ; Muniem, Fadi Abdel ; Bag, Surajit.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000206.

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23. Marketing in the Metaverse: Conceptual understanding, framework, and research agenda. (2023). Barrera, Kevin Giang ; Shah, Denish.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:155:y:2023:i:pa:s0148296322008852.

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24. Forecasting exports in selected OECD countries and Iran using MLP Artificial Neural Network. (2023). Khajoui, Soheila ; Jalaee, Sayyed Abdolmajid ; Dehyadegari, Saeid.
    In: Papers.
    RePEc:arx:papers:2312.15535.

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25. Marketing intelligence: Innovation ability to anticipate global competition. (2022). Aripin, Zaenal ; Suganda, Uce Karna ; Kusumah, Allizia Zulfa.
    In: International Journal of Research in Business and Social Science (2147-4478).
    RePEc:rbs:ijbrss:v:11:y:2022:i:1:p:328-339.

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26. Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective. (2022). Hermann, Erik.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:179:y:2022:i:1:d:10.1007_s10551-021-04843-y.

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27. Artificial Intelligence and Declined Guilt: Retailing Morality Comparison Between Human and AI. (2022). Giroux, Marilyn ; Kim, Jungkeun ; Park, Jong Won ; Lee, Jacob C.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:178:y:2022:i:4:d:10.1007_s10551-022-05056-7.

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28. Marketing Strategies 4.0: Recent Trends and Technologies in Marketing. (2022). Kaur, Ravneet ; Singh, Rajesh ; Priyadarshi, Neeraj ; Twala, Bhekisipho ; Gehlot, Anita.
    In: Sustainability.
    RePEc:gam:jsusta:v:14:y:2022:i:24:p:16356-:d:996202.

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29. What influences algorithmic decision-making? A systematic literature review on algorithm aversion. (2022). Ahmed, Syed Ishtiaque ; Smolander, Kari ; Islam, A. K. M. Najmul, ; Mahmud, Hasan.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:175:y:2022:i:c:s0040162521008210.

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30. Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management. (2022). Reinecke, Sven ; Fischer, Peter M ; Volkmar, Gioia.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:149:y:2022:i:c:p:599-614.

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31. Overcoming the pitfalls and perils of algorithms: A classification of machine learning biases and mitigation methods. (2022). Fahse, Tobias ; Herhausen, Dennis ; van Giffen, Benjamin.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:144:y:2022:i:c:p:93-106.

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32. A dynamic ensemble selection method for bank telemarketing sales prediction. (2022). Yin, Yunqiang ; Feng, YI ; Dhamotharan, Lalitha ; Wang, Dujuan.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:139:y:2022:i:c:p:368-382.

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33. The Contributions of Customer Knowledge and Artificial Intelligence to Customer Satisfaction. (2022). Zada, Ibrahim.
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2022-05-1.

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34. Identifying Relevant Segments of Potential Banking Chatbot Users Based on Technology Adoption Behavior. (2021). Ibolya, Vizeli ; Alt, Monika-Anetta.
    In: Tržište/Market.
    RePEc:zag:market:v:33:y:2021:i:2:p:165-183.

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35. Modeling Drivers and Barriers of Artificial Intelligence Adoption: Insights from a Strategic Management Perspective. (2021). Kar, Sudatta ; Gupta, Manmohan Prasad.
    In: Intelligent Systems in Accounting, Finance and Management.
    RePEc:wly:isacfm:v:28:y:2021:i:4:p:217-238.

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36. How artificial intelligence will affect the future of retailing. (2021). Schneider, Matthew J ; Jung, Hyun Seok ; Hawkins, Gary ; Hegde, Dinesh R ; Grewal, Dhruv ; Guha, Abhijit ; Moustafa, Rida ; Kopalle, Praveen K ; Haenlein, Michael.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:97:y:2021:i:1:p:28-41.

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37. LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning. (2021). Sarkar, Mainak ; de Bruyn, Arnaud.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:53:y:2021:i:c:p:80-95.

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38. Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda. (2021). Mustak, Mekhail ; Ple, Loic ; Salminen, Joni ; Wirtz, Jochen.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:124:y:2021:i:c:p:389-404.

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39. The Role of Marketing in Digital Business Platforms. (2020). Moch, Nicole ; Wirtz, Jochen ; Wieringa, Jaap E ; van Bruggen, Gerrit ; Felten, Claudio ; Rangaswamy, Arvind.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:51:y:2020:i:c:p:72-90.

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40. Transforming the Customer Experience Through New Technologies. (2020). Hoyer, Wayne D ; Shankar, Venkatesh ; Kroschke, Mirja ; Kraume, Karsten ; Schmitt, Bernd.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:51:y:2020:i:c:p:57-71.

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41. Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution. (2020). Haenlein, Michael ; Krafft, Manfred ; Sajtos, Laszlo.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:51:y:2020:i:c:p:1-8.

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