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2. The Knowledge Mapping of Mobile Commerce Research: A Visual Analysis Based on I-Model. (2019). Du, Shan ; Li, Hua.
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3. Information technology use in retail chains: Impact on the standardisation of pricing and promotion strategies and performance. (2018). Sakagawa, Yuji ; Morimura, Fumikazu.
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4. Daily deal shoppers: What drives social couponing?. (2018). Ieva, M ; de Canio, F ; Ziliani, C.
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5. On consumer choice patterns and the net impact of feature promotions. (2018). Guyt, Jonne ; Gijsbrechts, Els.
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6. Retail store operations: Literature review and research directions. (2018). Mou, Shandong ; Dehoratius, Nicole ; Robb, David J.
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7. A comparison of semiparametric and heterogeneous store sales models for optimal category pricing. (2017). Steiner, Winfried J ; Lang, Stefan ; Weber, Anett .
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8. The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers. (2017). Arce-Urriza, Marta ; Tarira, Maria Fernanda ; Cebollada, Javier.
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9. Customer Purchasing Behavior Analysis as Alternatives for Supporting In-Store Green Marketing Decision-Making. (2017). Kwon, Young S ; Alfian, Ganjar ; Syaekhoni, Alex M.
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10. How organizational identification among retail employees is affected by advertising. (2017). Rosengren, Sara ; Bondesson, Niklas.
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11. Retailers and manufacturers price-promotion decisions: Intuitive or evidence-based?. (2017). Bogomolova, Svetlana ; Kennedy, Rachel ; Szabo, Marietta .
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13. The Impact of Sales Promotions on Sales Turnover in Airlines Industry in Nigeria. (2016). Egwuonwu, Thomas K ; Adeniran, James A.
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14. Analysis and forecasting of demand during promotions for perishable items. (2016). van Donselaar, K H ; Peters, J ; de Jong, A.
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19. Understanding the impact of store flyers on purchase behaviour: An empirical analysis in the context of Spanish households. (2016). Gzquez-Abad, Juan Carlos ; Martnez-Lpez, Francisco J.
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21. The battle for health and beauty: What drives supermarket and drugstore category-promotion lifts?. (2016). Gijsbrechts, Els ; van Lin, Arjen.
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31. Premium generic brand (PGB) choice vis-Ã -vis generic and national brands: A scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cross-cultural context. (2014). Hamin, Hamin ; Baumann, Chris.
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38. Who benefits from resale-below-cost laws?. (2013). Matsushima, Noriaki ; Miyaoka, Akira.
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39. On the Value Relevance of Retailer Advertising Spending and Same-store Sales Growth. (2012). Dekimpe, Marnik G ; Tuli, Kapil R ; Mukherjee, Anirban.
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40. Differential Effects of Value Consciousness and Coupon Proneness on Consumers’ Persuasion Knowledge of Pricing Tactics. (2012). Kumar, V ; Pillai, Kishore Gopalakrishna.
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41. Innovations in Retail Pricing and Promotions. (2011). Kopalle, Praveen ; Ailawadi, Kusum L ; Hall, Kevin ; Robertson, Jane R ; Gauri, Dinesh ; Grewal, Dhruv.
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42. “One-deal-fits-all?” On Category Sales Promotion Effectiveness in Smaller versus Larger Supermarkets. (2011). Haans, Hans ; Gijsbrechts, Els.
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43. Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength. (2011). de Canniere, Marie Helene ; Gazquez-Abad, Juan Carlos ; Martinez-Lopez, Francisco J.
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44. Effectiveness of In-Store Displays in a Virtual Store Environment. (2011). Campo, Katia ; Breugelmans, Els.
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45. Shopping events, shopping enjoyment, and consumers€™ attitudes toward retail brands€”An empirical examination. (2011). Schwertfeger, Marko ; Geigenmller, Anja ; Leischnig, Alexander.
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46. Identifying demand factors for promotional planning and forecasting: A case of a soft drink company in the UK. (2010). Ramanathan, Usha ; Muyldermans, Luc.
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47. The Role of Customer Factors in Multiple Store Patronage: A Cost–Benefit Approach. (2010). Argouslidis, Paraskevas C ; Baltas, George ; Skarmeas, Dionysis.
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48. Strategic Online and Offline Retail Pricing: A Review and Research Agenda. (2010). Song, Reo ; Janakiraman, Ramkumar ; Kannan, P K ; Kalyanam, Kirthi ; Grewal, Dhruv ; Ratchford, Brian ; Tolerico, Stephen.
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49. Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues. (2010). Shankar, Venkatesh ; Naik, Prasad ; Hofacker, Charles ; Venkatesh, Alladi.
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50. The Theoretical Domains of Retailing Research: A Retrospective. (2009). Dant, Rajiv P ; Brown, James R.
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51. Customer Experience Management in Retailing: An Organizing Framework. (2009). Kumar, V ; Levy, Michael ; Grewal, Dhruv.
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52. A Hierarchical Marketing Communications Model of Online and Offline Media Synergies. (2009). Naik, Prasad A ; Peters, Kay.
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