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Exploring the social diffusion effects of green consumption: Evidence from green innovative products. (2024). Wang, Zhihao ; Li, Wei.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001899.

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  17. Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands. (2021). Torres, Pedro ; Stefuryn, Maryana ; Augusto, Mario ; Wallace, Elaine.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:135:y:2021:i:c:p:519-531.

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  18. Corporate social responsibility and brand passion among consumers: Theory and evidence. (2020). Gilal, Rukhsana Gul ; Channa, Nisar Ahmed ; Zhang, NA ; Gong, Zhenxing.
    In: Corporate Social Responsibility and Environmental Management.
    RePEc:wly:corsem:v:27:y:2020:i:5:p:2275-2285.

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  19. Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective. (2020). Gilal, Rukhsana Gul ; Zhang, Jian.
    In: Review of Managerial Science.
    RePEc:spr:rvmgts:v:14:y:2020:i:1:d:10.1007_s11846-018-0287-y.

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  20. Sponsorship-linked marketing: research surpluses and shortages. (2020). Kwon, Youngbum ; Cornwell, Bettina T.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:48:y:2020:i:4:d:10.1007_s11747-019-00654-w.

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  21. From Individual Consumption to Venture Development: the Role of Domain Passion in the Videogame Industry. (2020). Pucci, Tommaso ; Zanni, Lorenzo ; Vitale, Gino ; Casprini, Elena.
    In: Journal of the Knowledge Economy.
    RePEc:spr:jknowl:v:11:y:2020:i:4:d:10.1007_s13132-019-00611-6.

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  22. Does the Type of Degree Predict Different Levels of Satisfaction and Loyalty? A Brand Equity Perspective. (2020). Moital, Miguel ; Retamosa, Marta ; Millan, Angel.
    In: Corporate Reputation Review.
    RePEc:pal:crepre:v:23:y:2020:i:2:d:10.1057_s41299-019-00073-1.

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  23. Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting. (2020). Cioppi, Marco ; Hegner, Sabrina M ; Curina, Ilaria ; Francioni, Barbara.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919301250.

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  24. Viability of Amazon€™s driven innovations targeting shoppers€™ impulsiveness. (2020). Ramadan, Zahy B ; Farah, Maya F.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:53:y:2020:i:c:s0969698919309452.

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  25. The power of lurking: Assessing the online experience of luxury brand fan page followers. (2020). Kefi, Hajer ; Maar, Daniel.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:117:y:2020:i:c:p:579-586.

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  26. Experiences that matter? The motivational experiences and business outcomes of gamified services. (2020). Hammerschmidt, Maik ; Weiger, Welf H ; Wolf, Tobias.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:106:y:2020:i:c:p:353-364.

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  27. DEVELOPMENT OF BRAND HATE THROUGH ELECTRONIC MARKETING. (2020). Taqi, Muhammad.
    In: Review of Socio - Economic Perspectives.
    RePEc:aly:journl:202070.

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  28. Understanding the drivers of consumer–brand identification. (2019). Sihvonen, Jenniina.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:26:y:2019:i:5:d:10.1057_s41262-018-00149-z.

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  29. Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration. (2019). Stahl, Philipp G ; Tjandra, Nathalia C ; Marshall, Kristen ; Feri, Alessandro.
    In: Transnational Marketing Journal.
    RePEc:mig:tmjrnl:v:7:y:2019:i:2:p:161-186.

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  30. The Differential Influence of Identification on Ethical Judgment: The Role of Brand Love. (2019). Buche, Mari W ; Min, Junhong ; Dalman, Deniz M.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:158:y:2019:i:3:d:10.1007_s10551-017-3774-1.

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  31. Brand experience effects on brand attachment: The role of brand trust, age, and income. (2019). Merunka, Dwight ; Ramirez, Richard.
    In: Post-Print.
    RePEc:hal:journl:hal-02118504.

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  32. Understanding Consumers’ Purchase Intention for Online Paid Knowledge: A Customer Value Perspective. (2019). Li, Ying ; Su, Luyan.
    In: Sustainability.
    RePEc:gam:jsusta:v:11:y:2019:i:19:p:5420-:d:272329.

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  33. Self-Enhancement Driven First-Class Airline Travelers’ Behavior: The Moderating Role of Third-Party Certification. (2019). Kim, Kwangyong ; Hwang, Jinsoo.
    In: Sustainability.
    RePEc:gam:jsusta:v:11:y:2019:i:12:p:3285-:d:239845.

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  34. The Influence of Brand Effect on Slogan‘s Memorability. (2019). Silveira, Paulo Duarte ; Bogas, Paulo.
    In: European Research Studies Journal.
    RePEc:ers:journl:v:xxii:y:2019:i:4:p:88-100.

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  35. Exploring brand strengths nomological net and its dimensional dynamics. (2019). Wymer, Walter ; Casidy, Riza.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:49:y:2019:i:c:p:11-22.

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  36. Experiential product framing and its influence on the creation of consumer reviews. (2019). Alegre, Ines ; Gallo, Iigo ; Townsend, Claudia.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:98:y:2019:i:c:p:177-190.

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  37. Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality. (2019). Malhotra, Naresh K ; Agarwal, James ; Das, Gopal ; Varshneya, Geetika.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:95:y:2019:i:c:p:479-490.

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  38. Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions. (2019). Pare, Vipul ; Pourazad, Naser ; Stocchi, Lara.
    In: Australasian marketing journal.
    RePEc:eee:aumajo:v:27:y:2019:i:4:p:249-260.

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  39. Trajectories of brand hate. (2018). Romani, Simona ; Grappi, Silvia ; Fetscherin, Marc ; Zarantonello, Lia.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0105-5.

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  40. Consumer-brand relationships and brand loyalty in technology-mediated services. (2018). Athanasopoulou, Pinelopi ; Giovanis, Apostolos N.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:40:y:2018:i:c:p:287-294.

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  41. How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale. (2018). Grappi, Silvia ; Merz, Michael A ; Zarantonello, Lia.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:82:y:2018:i:c:p:79-89.

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  42. Passion at first sight: how to engage users in social commerce contexts. (2017). Martin-De, Maria Jose ; Jimenez-Martinez, Julio ; Herrando, Carolina.
    In: Electronic Commerce Research.
    RePEc:spr:elcore:v:17:y:2017:i:4:d:10.1007_s10660-016-9251-6.

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  43. The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brands. (2017). Reinders, Machiel J ; Bartels, Jos.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:24:y:2017:i:1:d:10.1057_s41262-016-0019-z.

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  44. Exploring the Effect of TV Sponsorship on Sponsor Brand Commitment in an Emerging Economy. (2017). Tang, Ya-Yun ; Anh, Truong Hoang ; Wang, Chih-Hung.
    In: Journal of Economics and Management.
    RePEc:jec:journl:v:13:y:2017:i:2:p:221-239.

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  45. “Regretting your brand-self?” The moderating role of consumer-brand identification on consumer responses to purchase regret. (2017). Davvetas, Vasileios ; Diamantopoulos, Adamantios.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:80:y:2017:i:c:p:218-227.

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  46. A Systematic Literature Review of Brand Commitment: Definitions, Perspectives and Dimensions. (2017). Osuna, Sergio Andres ; Veloutsou, Cleopatra ; Morgan-Thomas, Anna.
    In: Athens Journal of Business & Economics.
    RePEc:ate:journl:ajbev3i3-5.

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  47. Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives. (2016). Wang, Yi-Shun ; Yieh, Kaili ; Yeh, Ching-Hsuan.
    In: International Journal of Information Management.
    RePEc:eee:ininma:v:36:y:2016:i:3:p:245-257.

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  48. Swissness Communication and its Impact on Consumer-Brand Relationships. (2015). Batt, Verena ; Bruhn, Manfred.
    In: Die Unternehmung - Swiss Journal of Business Research and Practice.
    RePEc:nms:untern:10.5771/0042-059x-2015-2-116.

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  49. Il gioco delle parti: la relazione marca-consumatore nel contesto del gaming. (2015). Biraghi, Silvia ; Gambetti, Rossella C..
    In: MERCATI & COMPETITIVIT?.
    RePEc:fan:mcmcmc:v:html10.3280/mc2015-001006.

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  50. A new dualistic approach to brand passion: Harmonious and obsessive. (2014). Astakhova, Marina ; Swimberghe, Krist R. ; Wooldridge, Barbara Ross.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:67:y:2014:i:12:p:2657-2665.

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