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The rise of online group purchases in the age of pandemics. (2024). Gao, Ying-Ting ; Liang, Chih-Chin.
In: Technology in Society.
RePEc:eee:teinso:v:77:y:2024:i:c:s0160791x24001465.

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  1. Product-independent or product-dependent: The impact of virtual influencers€™ primed identity on purchase intention. (2025). Zhang, Yuexian ; Wang, Xueying.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924003849.

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