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The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions. (2021). Liao, Ying-Kai ; Wu, Wann-Yih ; Wang, Shu ; Ho, Khanh Bao.
In: Sustainability.
RePEc:gam:jsusta:v:13:y:2021:i:21:p:11975-:d:667958.

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  2. Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions. (2024). Adewole, Olukorede.
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  3. Investigating the effect of ESG on retail banks’ customer equity. (2024). Shan, Shirie Pui ; Choi, Matthew Yau.
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  4. Can Corporate Social Responsibility Shift Consumer Behavior? Insights from Scenario-Based Experiment in the Fast Fashion Industry. (2024). Zaborek, Piotr ; Nowakowska, Dominika.
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  5. CSR of stock markets companies and customers purchase intentions: An empirical analysis in Spain. (2024). Herrador-Alcaide, Teresa ; Fernndez-Muoz, Juan Jos ; Topa, Gabriela.
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  6. Corporate social responsibility and circular economy from the perspective of consumers: A cross‐cultural analysis in the cosmetic industry. (2023). Duarte, Jose Luis ; Iazzolino, Gianpaolo ; Morea, Donato ; Kolling, Camila.
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  7. Impact of Corporate Social Responsibility on the components of Brand Equity: A study of multichannel banking in the context of Pakistani Banks. (2023). Masud, Faisal ; Hamid, Ali Raza.
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  8. Research on the Mechanism of Heterogeneous Corporate Environmental Responsibility in Z-Generation Consumers’ Sustainable Purchase Intention. (2023). Zhao, Xinhua ; An, Hui.
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  9. Impact of CSR Authenticity on Brand Advocacy: The Mediating Role of Brand Equity. (2023). Fatma, Mobin ; Khan, Imran.
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  11. Perceived ESG (Environmental, Social, Governance) and Consumers’ Responses: The Mediating Role of Brand Credibility, Brand Image, and Perceived Quality. (2022). Gu, Yong ; Burnasheva, Regina ; Koh, Hee-Kyung.
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  12. Partner Selection Strategies in Global Business Ecosystems: Country Images of the Keystone Company and Partner Companies on the Brand Quality Perception. (2021). Shin, Matthew Minsuk ; Lee, Jiwon ; Bang, Dongock.
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  42. Naked Consumers Mind Under Branded Dress: Case Study of Slovak Republic. (2019). Durana, Pavol ; Kovacova, Maria ; Kliestikova, Jana.
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  43. The human dimension of a brand influences brand equity: an empirical examination in the context of a luxury and a convenience brand. (2019). Confente, Ilenia ; Kaufmann, Hans Ruediger ; Brunetti, Federico.
    In: Journal of Brand Management.
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  44. Effects of value and innovation on brand equity in retailing. (2019). Fuentes-Blasco, Maria ; Gil-Saura, Irene ; Moliner-Velazquez, Beatriz.
    In: Journal of Brand Management.
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  45. Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA. (2019). Liu, YI ; Gonzalez, Mario ; Sonmez, Mahmut ; Yang, Deli ; Yoder, Carol Y.
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  46. Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account. (2019). Sberg, Per ; Uggla, Henrik.
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  47. The boundaries for ad creativity: effects of type of divergence and brand processing and responses. (2018). Smith, Robert E ; Chen, Jiemiao.
    In: Journal of Brand Management.
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  48. Brands that do good: insight into social brand equity. (2018). Abratt, Russell ; Naidoo, Claire.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:25:y:2018:i:1:d:10.1057_s41262-017-0072-2.

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  49. The causal relationship between store equity and loyalty: Testing two alternative models in retailing. (2017). Ruiz-Molina, Maria Eugenia ; Eri, Maja ; Gil-Saura, Irene ; Berenguer-Contri, Gloria.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:24:y:2017:i:2:d:10.1057_s41262-016-0024-2.

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  50. Journal of Brand Management – Year end review 2016. (2016). Powell, Shaun M.
    In: Journal of Brand Management.
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  51. Exploring sources of voter-based political human brand equity. (). Silva, Joaquim ; Sa, Elisabete S ; Atzger, Bastian.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v::y::i::d:10.1057_s41262-020-00192-9.

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