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From Interactivity to Brand Preference: The Role of Social Comparison and Perceived Value in a Virtual Brand Community. (2021). Hua, Ying ; Li, Miao ; Zhu, Junxuan.
In: Sustainability.
RePEc:gam:jsusta:v:13:y:2021:i:2:p:625-:d:478227.

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    RePEc:eee:tefoso:v:128:y:2018:i:c:p:10-21.

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  8. The orchestra of ideas: Using music to enhance the ‘fuzzy front end’ phase of product innovation. (2018). Tran, Mai Khanh ; Shiu, Eric ; Goulding, Christina.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:85:y:2018:i:c:p:504-513.

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  9. Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media. (2018). Tossan, Vesselina ; Simon, Franoise.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:85:y:2018:i:c:p:175-184.

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  10. Person-environment fit, commitment, and customer contribution in online brand community: A nonlinear model. (2018). Zhou, Yujie ; Sun, Yongqiang ; Li, Yang-Jun ; Shen, Xiao-Liang.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:85:y:2018:i:c:p:117-126.

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  11. What is co-creation? An interactional creation framework and its implications for value creation. (2018). Ramaswamy, Venkat ; Ozcan, Kerimcan.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:84:y:2018:i:c:p:196-205.

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  12. Examining a psychological sense of brand community in elderly consumers. (2018). Astakhova, Marina ; Darrat, Mahmoud A ; Swimberghe, Krist ; Beal, Brent D.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:82:y:2018:i:c:p:171-178.

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  13. When customers want to become frontline employees: an exploratory study of decision factors and motivation types. (2017). Weng, Wan-Ting ; Guchait, Priyanko ; Chiang, Cheng-Hsin ; Wang, Chen-Ya.
    In: Service Business.
    RePEc:spr:svcbiz:v:11:y:2017:i:4:d:10.1007_s11628-017-0334-9.

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  14. Passion at first sight: how to engage users in social commerce contexts. (2017). Martin-De, Maria Jose ; Jimenez-Martinez, Julio ; Herrando, Carolina.
    In: Electronic Commerce Research.
    RePEc:spr:elcore:v:17:y:2017:i:4:d:10.1007_s10660-016-9251-6.

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  15. Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models. (2017). Berthon, Pierre ; Fedorenko, Ivan.
    In: AMS Review.
    RePEc:spr:amsrev:v:7:y:2017:i:3:d:10.1007_s13162-017-0106-7.

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  16. Importance of Strategic Social Media Marketing. (2017). Vinerean, Simona.
    In: Expert Journal of Marketing.
    RePEc:exp:mkting:v:5:y:2017:i:2:p:28-35.

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  17. Customer engagement with tourism social media brands. (2017). Evers, Uwana ; Daly, Timothy ; Harrigan, Paul ; Miles, Morgan.
    In: Tourism Management.
    RePEc:eee:touman:v:59:y:2017:i:c:p:597-609.

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  18. Re-placing place in marketing: A resource-exchange place perspective. (2017). Kristensson, Per ; Rosenbaum, Mark S ; Friman, Margareta ; Kelleher, Carol ; Scherer, Anne .
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:79:y:2017:i:c:p:281-289.

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  19. Relationship norms and media gratification in relational brand communication. (2017). Simon, Franoise.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:79:y:2017:i:c:p:12-22.

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  20. Sharing intangibles: Uncovering individual motives for engagement in a sharing service setting. (2017). Milanova, Veselina ; Maas, Peter.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:75:y:2017:i:c:p:159-171.

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  21. Promoting continual member participation in firm-hosted online brand communities: An organizational socialization approach. (2017). Huang, Minxue ; Liao, Junyun ; Xiao, Bangming .
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:71:y:2017:i:c:p:92-101.

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  22. Co-creating stakeholder and brand identities: A cross-cultural consumer perspective. (2017). Kastanakis, Minas N ; Voyer, Benjamin G ; Rhode, Ann Kristin .
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:70:y:2017:i:c:p:399-410.

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  23. How virtual brand community traces may increase fan engagement in brand pages. (2017). , Eliane ; Rosenthal, Benjamin.
    In: Business Horizons.
    RePEc:eee:bushor:v:60:y:2017:i:3:p:375-384.

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  24. THE LINKS BETWEEN SOCIAL MOTIVATIONAL ENGAGEMENTS, BRAND COMMUNITY COMMITMENT AND REPURCHASE INTENTION ACROSS ONLINE BRAND COMMUNITIES. (2016). Palaima, Tomas ; Aasas, Ramunas ; Mironidze, Lasha .
    In: Organizations and Markets in Emerging Economies.
    RePEc:vul:omefvu:v:7:y:2016:i:2:id:206.

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  25. Dynamics of customer interaction on social media platforms. (2016). Baumol, Ulrike ; Jung, Reinhard ; Hollebeek, Linda.
    In: Electronic Markets.
    RePEc:spr:elmark:v:26:y:2016:i:3:d:10.1007_s12525-016-0227-0.

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  26. Insights from consumer interactions on a social networking site: Findings from six apparel retail brands. (2016). Schultz, Carsten D.
    In: Electronic Markets.
    RePEc:spr:elmark:v:26:y:2016:i:3:d:10.1007_s12525-015-0209-7.

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  27. The low status advantage: the effect of status structure on participation in an online community. (2016). Hanson, Sara ; Jiang, Lan.
    In: Electronic Markets.
    RePEc:spr:elmark:v:26:y:2016:i:3:d:10.1007_s12525-015-0200-3.

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  28. The effect of social media interactions on customer relationship management. (2016). Maecker, Olaf ; Becker, Jan U ; Barrot, Christian.
    In: Business Research.
    RePEc:spr:busres:v:9:y:2016:i:1:d:10.1007_s40685-016-0027-6.

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  29. The influence of brand community on co-creation: a cross national study of the brand AXE in France and Tunisia. (2016). Benmiled-Cherif, Hla ; Kaufmann, Hans Ruediger ; Manarioti, Agapi.
    In: World Review of Entrepreneurship, Management and Sustainable Development.
    RePEc:ids:wremsd:v:12:y:2016:i:2/3:p:285-299.

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  30. Mobile social media for smart grids customer engagement: Emerging trends and challenges. (2016). Siano, P ; Gomez-Nieto, M A ; Bellido-Outeirino, F J ; Moreno-Munoz, A.
    In: Renewable and Sustainable Energy Reviews.
    RePEc:eee:rensus:v:53:y:2016:i:c:p:1611-1616.

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  31. Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106.

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  32. Augmented reality: Designing immersive experiences that maximize consumer engagement. (2016). Scholz, Joachim ; Smith, Andrew N.
    In: Business Horizons.
    RePEc:eee:bushor:v:59:y:2016:i:2:p:149-161.

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  33. Game on: Engaging customers and employees through gamification. (2016). Pitt, Leyland ; Plangger, Kirk ; Robson, Karen ; Kietzmann, Jan H ; McCarthy, Ian.
    In: Business Horizons.
    RePEc:eee:bushor:v:59:y:2016:i:1:p:29-36.

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  34. Social media in the evolution of the Smart Grid in the 21st century. (2015). Pamua, Anna.
    In: Collegium of Economic Analysis Annals.
    RePEc:sgh:annals:i:36:y:2015:p:377-390.

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  35. Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices. (2015). Koenig-Lewis, Nicole ; Organ, Kate ; Probert, Jane ; Palmer, Adrian.
    In: Tourism Management.
    RePEc:eee:touman:v:48:y:2015:i:c:p:84-99.

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  36. A stage to engage: Social media use and corporate reputation. (2015). Kerkhof, Peter ; Dijkmans, Corne ; Beukeboom, Camiel J.
    In: Tourism Management.
    RePEc:eee:touman:v:47:y:2015:i:c:p:58-67.

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  37. Visitors engagement and authenticity: Japanese heritage consumption. (2015). Curran, Ross ; O'Gorman, Kevin ; Bryce, Derek ; Taheri, Babak.
    In: Tourism Management.
    RePEc:eee:touman:v:46:y:2015:i:c:p:571-581.

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  38. Sport and social media research: A review. (2015). Filo, Kevin ; Lock, Daniel ; Karg, Adam.
    In: Sport Management Review.
    RePEc:eee:spomar:v:18:y:2015:i:2:p:166-181.

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  39. Solver engagement in knowledge sharing in crowdsourcing communities: Exploring the link to creativity. (2015). Martinez, Marian Garcia.
    In: Research Policy.
    RePEc:eee:respol:v:44:y:2015:i:8:p:1419-1430.

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  40. Online brand community engagement: Scale development and validation. (2015). Calantone, Roger ; Voorhees, Clay ; Baldus, Brian J..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:68:y:2015:i:5:p:978-985.

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  41. Consumer brand relationships research: A bibliometric citation meta-analysis. (2015). Fetscherin, Marc ; Heinrich, Daniel.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:68:y:2015:i:2:p:380-390.

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  42. Consumption community commitment: Newbies and longstanding members brand engagement and loyalty. (2015). Gavard-Perret, Marie-Laure ; Raies, Karine ; Muhlbacher, Hans.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:68:y:2015:i:12:p:2634-2644.

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  43. Modelling CRM in a social media age. (2015). Harrigan, Paul ; Choudhury, Musfiq Mannan ; Lowe, Michelle ; Soutar, Geoff.
    In: Australasian marketing journal.
    RePEc:eee:aumajo:v:23:y:2015:i:1:p:27-37.

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  44. Social Media Communication and Consumer Brand Perceptions. (2014). Khadim, Rizwan Ali ; Younis, Muhammad ; Zafar, Bilal .
    In: International Journal of Social Sciences and Management Studies (IJSSMS).
    RePEc:ijr:ijssms:v:1:y:2014:i:1:p:12-20.

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  45. The latent potential of virtual communities as brand missionaries: implications from US and Korean bloggers. (2014). Hong, Soonkwan ; Minor, Michael S.
    In: International Journal of Electronic Marketing and Retailing.
    RePEc:ids:ijemre:v:6:y:2014:i:1:p:4-27.

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  46. Keeping your audience: Presenting a visitor engagement scale. (2014). O'Gorman, Kevin ; Taheri, Babak ; Jafari, Aliakbar.
    In: Tourism Management.
    RePEc:eee:touman:v:42:y:2014:i:c:p:321-329.

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  47. Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. (2014). Brodie, Roderick J ; Glynn, Mark S ; Hollebeek, Linda D.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:28:y:2014:i:2:p:149-165.

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  48. Organisational capabilities for customer participation in health care service innovation. (2014). Sharma, Shikha ; Hill, Sally Rao ; Conduit, Jodie.
    In: Australasian marketing journal.
    RePEc:eee:aumajo:v:22:y:2014:i:3:p:179-188.

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  49. THE EFFECT OF SOCIAL-MEDIA COMMUNICATION ON CONSUMER PERCEPTIONS OF BRANDS. (2013). Schivinski, Bruno ; Dabrowski, Dariusz .
    In: GUT FME Working Paper Series A.
    RePEc:gdk:wpaper:12.

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  50. Consumer engagement: An insight from smart grid projects in Europe. (2013). Onyeji, Ijeoma ; Gangale, Flavia ; Mengolini, Anna.
    In: Energy Policy.
    RePEc:eee:enepol:v:60:y:2013:i:c:p:621-628.

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