1. A Study on the Sustainable Use Intention of Restaurant Companies Using the Information Attributes of SNS: The Dual Process Theory. (2021). Lee, Sang Mook ; Kim, Hyojin ; Bae, Gumkwang.
   In: Sustainability.
   RePEc:gam:jsusta:v:13:y:2021:i:22:p:12922-:d:685292.

   Full description at Econpapers || Download paper

1. Batra R.; Ray M.L. Affective responses mediating acceptance of advertising. J. Consum. Res. 1986, 13, 234-249.

2. Browne M.W.; Cudeck R. Alternative ways of assessing model fit. Testing Structural Equation Models; Bollen K.A.; Long S. Sage: Thousand Oaks, CA, USA, 1993.
   Paper not yet in RePEc: Add citation now
   
3. Choi M.; Chon B.S. The influence of motivation to use and key components of webtoon on user satisfaction. Stud. Broadcasting Cult. 2014, 26, 93-120.
   Paper not yet in RePEc: Add citation now
   
4. Choi N.H.; Park D.S.; Na K.J. The roles of self-expressive need fulfillment and consumer-corporate product identification on the effects of corporate associations on positive behaviors. J. Mark. Manag. Res. 2009, 14, 233-256.
   Paper not yet in RePEc: Add citation now
   
5. Choi Y.; Park S.H. The effects of social media usage on social capital. Korean J. Broadcasting Telecommun. Stud. 2011, 25, 241-276.
   Paper not yet in RePEc: Add citation now
   
6. Crompton J.L. Adapting herzberg: A conceptualization of the effects of hygiene and motivator attributes on perceptions of event quality. J. Travel Res. 2003, 41, 305-310.
   Paper not yet in RePEc: Add citation now
   

7. Duarte P.; e Silva S.C.; Ferreira M.B. How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM. J. Retail. Consum. Serv. 2018, 44, 161-169.

8. Fornell C.; Larker D. Evaluating structural equation models with unobservable variables and measurement error. J. Mark. Res. 1981, 18, 39-50.
   Paper not yet in RePEc: Add citation now
   
9. Hair J.F.; Black W.C.; Babin B.J.; Anderson R.E.; Tatham R.L. Multivariate Data Analysis; Prentice Hall: Uppersaddle River, NJ, USA, 2006.
   Paper not yet in RePEc: Add citation now
   

10. Holbrook M.B.; Batra R. Assessing the role of emotions as mediators of consumer responses to advertising. J. Consum. Res. 1987, 14, 404-420.

11. Hosany S.; Martin D. Self-image congruence in consumer behavior. J. Bus. Res. 2012, 65, 685-691.

12. Hossain M.; Kim M. Does Multidimensional Service Quality Generate Sustainable Use Intention for Facebook?. Sustainability 2018, 10.

13. Katz E.; Blumler J.G.; Gurevitch M. Uses and gratifications research. Public Opin. Q. 1974, 37, 509-523.
    Paper not yet in RePEc: Add citation now
    
14. Kawashima N. Knowing the public. A review of museum marketing literature and research. Mus. Manag. Curatorship 1998, 17, 21-39.
    Paper not yet in RePEc: Add citation now
    

15. Kim C.; Jeon H.G.; Lee K.C. Discovering the role of emotional and rational appeals and hidden heterogeneity of consumers in advertising copies for sustainable marketing. Sustainability 2020, 12.

16. Kim M.J.; Lee C.K.; Preis M.W. The impact of innovation and gratification on authentic experience, subjective well-being, and behavioral intention in tourism virtual reality: The moderating role of technology readiness. Telemat. Inform. 2020, 49, 101349.
    Paper not yet in RePEc: Add citation now
    

17. Kim Y.; Jun J.W. Factors Affecting Sustainable Purchase Intentions of SNS Emojis: Modeling the Impact of Self-Presentation. Sustainability 2020, 12.

18. Kim Y.; Lee H. A Study on the motivation and acceptance of 360-degree virtual reality news contents: Integrated flow-Extended Technology Acceptance Model (ETAM). J. Media Econ. Cult. 2020, 18, 41-70.
    Paper not yet in RePEc: Add citation now
    
19. Kunamaneni S.; Jassi S.; Hoang D. Promoting reuse behaviour: Challenges and strategies for repeat purchase, low-involvement products. Sustain. Prod. Consum. 2019, 20, 253-272.
    Paper not yet in RePEc: Add citation now
    
20. Lee H.; Cho C.H. The effect of brand webtoon users’ need for uniqueness on attitudes towards the content and the intention of WOM: Focusing on a mediation effect of the need for self-expression and a moderation effect of the perception of persuasive intent. Korean J. Advert. 2017, 28, 111-132.
    Paper not yet in RePEc: Add citation now
    
21. Lee H.; Cho C.H. The effects of digital storytelling elements of brand webtoon on consumers’ attitude and WOM intention: Focusing on the mediation effect of parasocial interaction. Korean J. Advert. 2017, 29, 51-80.
    Paper not yet in RePEc: Add citation now
    
22. Lee H.; Cho C.H. Uses and gratifications of smart speakers: Modelling the effectiveness of smart speaker advertising. Int. J. Advert. 2020, 39, 1150-1171.
    Paper not yet in RePEc: Add citation now
    

23. Lee J.Y.; Park J.H.; Jun J.W. Brand webtoon as sustainable advertising in Korean consumers: A focus on hierarchical relationships. Sustainability 2019, 11.

24. Lee S.H. The development and future of VR journalism. Korean J. Animat. 2017, 13, 43-65.
    Paper not yet in RePEc: Add citation now
    
25. Leung L.; Wei R. More than just talk on the move: Uses and gratifications of the cellular phone. J. Mass Commun. Q. 2000, 77, 308-320.
    Paper not yet in RePEc: Add citation now
    
26. Lucas K.; Sherry J.L. Sex differences in video game play: A communication-based explanation. Commun. Res. 2004, 31, 499-523.
    Paper not yet in RePEc: Add citation now
    
27. MacKenzie S.B.; Lutz R.J.; Belch G.E. The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations. J. Mark. Res. 1986, 23, 130-143.
    Paper not yet in RePEc: Add citation now
    
28. Mitchell A.; Olson J.C. Are product attribute beliefs the only mediator of advertising effects on brand attitudes?. J. Mark. Res. 1981, 18, 318-332.
    Paper not yet in RePEc: Add citation now
    
29. Park J.Y. Webtoons: The Next Frontier in Global Mobile Content; Mirae: Seoul, Korea, 2019.
    Paper not yet in RePEc: Add citation now
    
30. Park S.H. A study on the effect of portal news’ using motive influence Internet self-efficacy, political trust, political cynicism and political participation. Korean J. Commun. Stud. 2009, 53, 153-175.
    Paper not yet in RePEc: Add citation now
    
31. Park W.; Park Y. The relationship between Internet self-efficacy and Internet digital divide: Focused on parents-children. Korean J. Commun. Stud. 2009, 53, 395-417.
    Paper not yet in RePEc: Add citation now
    
32. Park W.K. A study on smart TV: Using gratification obtained and gratification not obtained approach. Speech Commun. 2013, 22, 7-35.
    Paper not yet in RePEc: Add citation now
    

33. Rauschnabel P.A. A. A conceptual uses & gratification framework on the use of augmented reality smart glasses. Augmented Reality and Virtual Reality; Springer: Cham, Switzerland, 2018; pp. 211-227.

34. Sheldon P.; Bryant K. Instagram: Motives for its use and relationship to narcissism and contextual age. Comput. Hum. Behav. 2016, 58, 89-97.
    Paper not yet in RePEc: Add citation now
    

35. Sirgy M.J. Using self-congruity and ideal congruity to predict purchase motivation. J. Bus. Res. 1985, 13, 195-206.

36. Sirgy M.J.; Danes J.E. Self-image/product-image congruence models: Testing selected models. Adv. Consum. Res. 1982, 9, 556-561.
    Paper not yet in RePEc: Add citation now
    
37. Sung D.K.; Kim I.K.; Kim S.H.; Lim S.W. Strategies for the news contents of portal sites: Centering on the use motive and recognized values of the internet news. Korean J. Commun. Stud. 2006, 50, 132-159.
    Paper not yet in RePEc: Add citation now
    
38. Swann W.B.; Stein-Seroussi A.; Giesler R.B. Why people self-verify. J. Pers. Soc. Psychol. 1992, 62, 392-401.
    Paper not yet in RePEc: Add citation now
    
39. Wu J.; Liu D. The effects of trust and enjoyment on intention to play online games. J. Electron. Commer. Res. 2007, 8, 128-140.
    Paper not yet in RePEc: Add citation now
    

1. Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention. (2020). Liao, Ying-Kai ; Wu, Wann-Yih ; Pham, Thi-That.
   In: Sustainability.
   RePEc:gam:jsusta:v:12:y:2020:i:18:p:7461-:d:411784.

   Full description at Econpapers || Download paper

2. Comparative advertising: Effects of concreteness and claim substantiation through reactance and activation on purchase intentions. (2018). Bambauer-Sachse, Silke ; Heinzle, Priska.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:84:y:2018:i:c:p:233-242.

   Full description at Econpapers || Download paper

3. Controversial Advert Perceptions in SNS Advertising: The Role of Ethical Judgement and Religious Commitment. (2017). Kadi-Maglajli, Selma ; Michaelidou, Nina ; Micevski, Milena ; Arslanagi-Kalajdi, Maja ; Nemkova, Ekaterina.
   In: Journal of Business Ethics.
   RePEc:kap:jbuset:v:141:y:2017:i:2:d:10.1007_s10551-015-2755-5.

   Full description at Econpapers || Download paper

4. Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers Memory. (2017). Marti-Parreo, Jose ; Aldas-Manzano, Joaquin ; Bermejo-Berros, Jesus.
   In: Journal of Interactive Marketing.
   RePEc:eee:joinma:v:38:y:2017:i:c:p:55-63.

   Full description at Econpapers || Download paper

5. Consumers attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector. (2017). Ngamsiriudom, Waros ; Wang, Stephen W ; Kao, Grace Hsiu-Ying.
   In: Journal of Air Transport Management.
   RePEc:eee:jaitra:v:60:y:2017:i:c:p:10-17.

   Full description at Econpapers || Download paper

6. Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data. (2016). Farinloye, Temitope ; Aririguzoh, Stella ; Wright, Len Tiu ; Mogaji, Emmanuel.
   In: Cogent Business & Management.
   RePEc:taf:oabmxx:v:3:y:2016:i:1:p:1223389.

   Full description at Econpapers || Download paper

7. This advert makes me cry: Disclosure of emotional response to advertisement on Facebook. (2016). Wright, Len Tiu ; Mogaji, Emmanuel.
   In: Cogent Business & Management.
   RePEc:taf:oabmxx:v:3:y:2016:i:1:p:1177906.

   Full description at Econpapers || Download paper

8. The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context. (2016). Elbachir, Sabrina ; Chenini, Abderrahmane .
   In: Expert Journal of Marketing.
   RePEc:exp:mkting:v:4:y:2016:i:1:p:10-19.

   Full description at Econpapers || Download paper

9. Advertising Effects Under Consumer Heterogeneity – The Moderating Role of Brand Experience, Advertising Recall and Attitude. (2016). Zenetti, German ; Klapper, Daniel.
   In: Journal of Retailing.
   RePEc:eee:jouret:v:92:y:2016:i:3:p:352-372.

   Full description at Econpapers || Download paper

10. “Give Me Happiness” or “Take Away My Pain”: Explaining consumer responses to prescription drug advertising. (2015). Bagozzi, Richard P ; Sumpradit, Nithima ; Wright, Len Tiu ; Ascione, Frank J.
    In: Cogent Business & Management.
    RePEc:taf:oabmxx:v:2:y:2015:i:1:p:1024926.

    Full description at Econpapers || Download paper

11. The contribution of website design to the generation of tourist destination image: The moderating effect of involvement. (2015). Rodriguez-Molina, M A ; Castaeda-Garcia, J A ; Frias-Jamilena, D M.
    In: Tourism Management.
    RePEc:eee:touman:v:47:y:2015:i:c:p:303-317.

    Full description at Econpapers || Download paper

12. The effect of involvement on visual attention and product choice. (2015). Huddleston, Patricia T ; Bae, Mikyeung ; Sage, Lynnell ; Behe, Bridget K.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:24:y:2015:i:c:p:10-21.

    Full description at Econpapers || Download paper

13. The role of brand exposure and experience on brand recall€”Product durables vis-Ã -vis FMCG. (2015). Hamin, Hamin ; Baumann, Chris ; Chong, Amy.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:23:y:2015:i:c:p:21-31.

    Full description at Econpapers || Download paper

14. Humorous advertising that travels: A review and call for research. (2015). Crawford, Heather J. ; Gregory, Gary D..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:68:y:2015:i:3:p:569-577.

    Full description at Econpapers || Download paper

15. Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized. (2014). Roy, Marc.
    In: International Journal of Business and Social Research.
    RePEc:mir:mirbus:v:4:y:2014:i:12:p:63-69.

    Full description at Econpapers || Download paper

16. Adolescents’ Assessments of Advertisements for Unhealthy Food: an Example of Warning Labels for Soft Drinks. (2014). Effertz, Tobias ; Teichert, Thorsten ; Franke, Marie-Kristin .
    In: Journal of Consumer Policy.
    RePEc:kap:jcopol:v:37:y:2014:i:2:p:279-299.

    Full description at Econpapers || Download paper

17. The Shifting Range of Optimal Web Site Complexity. (2014). Schwarz, Uta ; Niemand, Thomas ; Hoffmann, Stefan ; Mai, Robert ; Seidel, Jana.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:28:y:2014:i:2:p:101-116.

    Full description at Econpapers || Download paper

18. A study of the antecedents of slogan liking. (2014). Thomas, Sunil ; Kumar, Piyush ; Dass, Mayukh ; Kohli, Chiranjeev.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:67:y:2014:i:12:p:2504-2511.

    Full description at Econpapers || Download paper

19. Attitudes toward Product Placement: A Cross-Cultural Analysis in Tunisia, France, Italy, and Poland. (2013). Dianoux, Christian ; Domanski, Tomasz ; Khalbous, Slim ; Maazoul, Meriem ; Vianelli, Donata.
    In: Post-Print.
    RePEc:hal:journl:hal-01369730.

    Full description at Econpapers || Download paper

20. Emotions Impact on Tourists Satisfaction with Ski Resorts. The Mediating Role of Perceived Value. (2013). Bonnefoy-Claudet, Lydie ; Ghantous, Nabil.
    In: Post-Print.
    RePEc:hal:journl:hal-00946206.

    Full description at Econpapers || Download paper

21. Effects of advertising-evoked vicarious nostalgia on brand heritage. (2013). Rose, Gregory M. ; Merchant, Altaf.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:66:y:2013:i:12:p:2619-2625.

    Full description at Econpapers || Download paper

22. The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials. (2013). Geuens, Maggie ; de Pelsmacker, Patrick ; Pham, Michel Tuan.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:30:y:2013:i:4:p:383-394.

    Full description at Econpapers || Download paper

23. Experience effects on interactivity: Functions, processes, and perceptions. (2012). McMillan, Sally J. ; Spielmann, Nathalie ; Kim, Juran.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:65:y:2012:i:11:p:1543-1550.

    Full description at Econpapers || Download paper

24. The role of fairness in modelling customer choice. (2011). Gudergan, Siegfried P ; Mathies, Christine.
    In: Australasian marketing journal.
    RePEc:eee:aumajo:v:19:y:2011:i:1:p:22-29.

    Full description at Econpapers || Download paper

25. DETERMINING ADVERTISEMENT’S EFFICIENCY: CELEBRITY ENDORSEMENT VERSUS NON-CELEBRITY MODELS. (2011). Ramanathan, Kulandayan ; Nejatian, Hadi ; Forouhandeh, Behrad ; ForouhandehAuthorEmail, Behnam .
    In: 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding.
    RePEc:cms:2icb11:2011-406.

    Full description at Econpapers || Download paper

26. Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image. (2010). Bigne, Enrique ; Caceres, Ruben ; Perez, Rafael ; Alcaiz, Enrique .
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:96:y:2010:i:2:p:169-186.

    Full description at Econpapers || Download paper

27. Involvement theory in constructing bloggers intention to purchase travel products. (2010). Lin, Pei-Ching ; Huang, Ching-Yuan ; Chou, Chia-Jung.
    In: Tourism Management.
    RePEc:eee:touman:v:31:y:2010:i:4:p:513-526.

    Full description at Econpapers || Download paper

28. Do Emotional Appeal and Media-context Influence the Effectiveness of TV Commercials for Profit and Non-profit Brands?. (2009). Roozen, Irene ; Claeys, Christel.
    In: Working Papers.
    RePEc:hub:wpecon:200939.

    Full description at Econpapers || Download paper

29. Président, fais moi rire ! La communication politique entre peur et humour.. (2009). Sabadie, William ; Capelli, Sonia ; Trendel, Olivier.
    In: Post-Print.
    RePEc:hal:journl:halshs-00467982.

    Full description at Econpapers || Download paper

30. Président, fais moi rire ! La communication politique entre peur et humour.. (2009). Trendel, Olivier ; Sabadie, William ; Capelli, Sonia.
    In: Grenoble Ecole de Management (Post-Print).
    RePEc:hal:gemptp:halshs-00467982.

    Full description at Econpapers || Download paper

31. Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand. (2009). Megehee, Carol M..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:62:y:2009:i:4:p:420-431.

    Full description at Econpapers || Download paper

32. A consumer behavior approach to modeling monopolistic competition. (2005). Davies, Antony ; Cline, Thomas W..
    In: Journal of Economic Psychology.
    RePEc:eee:joepsy:v:26:y:2005:i:6:p:797-826.

    Full description at Econpapers || Download paper

33. A model of consumer web navigational behavior: conceptual development and application. (2005). Chandra, Ramdas ; Richard, Marie-Odile.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:58:y:2005:i:8:p:1019-1029.

    Full description at Econpapers || Download paper

34. The Promotion Affect Scale: Defining the Affective Dimensions of Promotion. (2005). Honea, Heather ; Dahl, Darren W..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:58:y:2005:i:4:p:543-551.

    Full description at Econpapers || Download paper

35. Attitude and affect: new frontiers of research in the 21st century. (2005). Malhotra, Naresh K..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:58:y:2005:i:4:p:477-482.

    Full description at Econpapers || Download paper

36. Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent. (2005). Coulter, Robin A. ; Moore, Melissa ; Cotte, June.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:58:y:2005:i:3:p:361-368.

    Full description at Econpapers || Download paper

37. The brand attitude formation process of emotional and informational ads. (2005). MacInnis, Deborah ; Yoo, Changjo .
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:58:y:2005:i:10:p:1397-1406.

    Full description at Econpapers || Download paper

38. Different Positive Feelings Leading to Different Ad Evaluations: The Case of Cosiness, Excitement and Romance. (2004). Geuens, Maggie ; FASEUR, T..
    In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
    RePEc:rug:rugwps:04/280.

    Full description at Econpapers || Download paper

39. Une application des modèles de traitement de linformation au parrainage : le rôle de la congruence. (2004). Fleck-Dousteyssier, Nathalie.
    In: Economics Papers from University Paris Dauphine.
    RePEc:dau:papers:123456789/4257.

    Full description at Econpapers || Download paper

40. Advertising Spending and Quality for Services: The Role of Capacity. (2003). Horstmann, Ignatius ; Moorthy, Sridhar.
    In: Quantitative Marketing and Economics (QME).
    RePEc:kap:qmktec:v:1:y:2003:i:3:p:337-365.

    Full description at Econpapers || Download paper

41. Effet du parrainage sur limage de marque : le rôle de la congruence. (2003). Fleck-Dousteyssier, Nathalie.
    In: Economics Papers from University Paris Dauphine.
    RePEc:dau:papers:123456789/3605.

    Full description at Econpapers || Download paper

42. Consumer processing of foreign advertisements: roles of country-of-origin perceptions, consumer ethnocentrism, and country attitude. (2002). Jain, S. C. ; Moon, B. J..
    In: International Business Review.
    RePEc:eee:iburev:v:11:y:2002:i:2:p:117-138.

    Full description at Econpapers || Download paper

43. Brand detachment: Conceptualization, antecedents and proposition of a measurement scale. (2002). Perrin-Martinenq, Delphine.
    In: Economics Papers from University Paris Dauphine.
    RePEc:dau:papers:123456789/4261.

    Full description at Econpapers || Download paper

44. Describing and Measuring Emotional Response to Shopping Experience. (2000). Eroglu, Sevgin A. ; Machleit, Karen A..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:49:y:2000:i:2:p:101-111.

    Full description at Econpapers || Download paper

45. Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand. (1999). Coulter, Keith S. ; Punj, Girish.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:45:y:1999:i:1:p:47-58.

    Full description at Econpapers || Download paper

46. Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers. (1998). Mahajan, Vijay ; Desai, Kalpesh Kaushik.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:42:y:1998:i:3:p:309-324.

    Full description at Econpapers || Download paper

47. Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude. (1998). Park, Jong Hee ; MacInnis, Deborah J. ; Yoo, Changjo .
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:42:y:1998:i:3:p:253-263.

    Full description at Econpapers || Download paper

48. Feelings, Fantasies, and Memories: An Examination of the Emotional Components of Nostalgia. (1998). Havlena, William J. ; Holak, Susan L..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:42:y:1998:i:3:p:217-226.

    Full description at Econpapers || Download paper

49. The Role of Affect in Marketing. (1998). Erevelles, Sunil.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:42:y:1998:i:3:p:199-215.

    Full description at Econpapers || Download paper

50. Mood-regulatory self-gifts: Development of a conceptual framework. (1997). Laaksonen, Martti ; Luomala, Harri T..
    In: Journal of Economic Psychology.
    RePEc:eee:joepsy:v:18:y:1997:i:4:p:407-434.

    Full description at Econpapers || Download paper

Report date: 2025-10-01 14:20:12 || Missing content? Let us know