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The Concept of Strategic Control in Marketing Management in Connection to Measuring Marketing Performance. (2021). Hadrian, Piotr ; Mraek, Pavel ; Milichovsk, Frantiek.
In: Sustainability.
RePEc:gam:jsusta:v:13:y:2021:i:7:p:3887-:d:527892.

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  1. Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda. (2025). Shrestha, Anup ; Eckstein, Gary ; Sassenberg, Anne-Marie ; Dwivedi, Yogesh K.
    In: Management Review Quarterly.
    RePEc:spr:manrev:v:75:y:2025:i:1:d:10.1007_s11301-023-00382-0.

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  2. Application of Marketing Tools in the Bioeconomic Sector. (2025). Borusiewicz, Andrzej ; Kornas, Rafa ; Gajda, Jakub ; Kucher, Oleg ; Hutsol, Oleksandra ; Prokopchuk, Liliya ; Tryhuba, Anatoliy ; Vasylyshen, Yurii.
    In: Sustainability.
    RePEc:gam:jsusta:v:17:y:2025:i:8:p:3590-:d:1635891.

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