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Decoding the Fashion Quotient: An Empirical Study of Key Factors Influencing U.S. Generation Z’s Purchase Intention toward Fast Fashion. (2024). Wojdyla, Weronika ; Chi, Ting.
In: Sustainability.
RePEc:gam:jsusta:v:16:y:2024:i:12:p:5116-:d:1415781.

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  1. Unraveling the Green Veil: Investigating the Affective Responses of U.S. Generation Z to Fast Fashion Greenwashing Through C-A-B Theory. (2025). Lang, Chunmin ; Haque, Md Nazmul.
    In: Sustainability.
    RePEc:gam:jsusta:v:17:y:2025:i:11:p:4973-:d:1666907.

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