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Advertising with Subjective Horizontal and Vertical Product Differentiation. (2002). Polasky, Stephen ; Tremblay, Victor.
In: Review of Industrial Organization.
RePEc:kap:revind:v:20:y:2002:i:3:p:253-265.

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  2. Random Informative Advertising with Vertically Differentiated Products. (2024). Lahmandi-Ayed, Rim ; Laussel, Didier.
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  3. Vertical Differentiation, Risk-Taking and Retail Funding. (2023). Tobal, Martin ; Jaume, David ; Yslas, Renato.
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  4. Who should be regulated: Genuine producers or third parties?. (2023). Higashida, Keisaku ; Hattori, Keisuke.
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  5. Location games with references. (2023). Fournier, Gaëtan ; Francou, Amaury.
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  6. Differentiated Entry or “Me-Too” Entry in Bertrand and Cournot Oligopoly. (2022). Spencer, Barbara ; Brander, James.
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  7. Brand premia driven by perceived vertical differentiation in markets with information disparity and optimistic consumers. (2022). Cavaliere, Alberto ; Crea, G.
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  8. Competitive Poaching in Search Advertising: Two Randomized Field Experiments. (2022). Wattal, Sunil ; Bhattacharya, Siddharth ; Gong, Jing.
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  9. Product Market Competition, Executive Compensation, and CEO Family Ties. (2021). Rondi, Laura ; graziano, clara.
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  10. Taking marketing strategy risks with seemingly no expected gains. (2021). Lin, Yuanfang ; Pazgal, Amit.
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  11. Gender Influence on the Perception of Celebrity Endorsement. (2020). Laura, Lazr.
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  12. The role of celebrities for the image of endorsed products. (2020). Pelau, Corina ; Corina, Pelau ; Adriana, Opris ; Laura, Lazar.
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  13. Product Repositioning in a Horizontally Differentiated Market. (2020). Matsubayashi, Nobuo ; Kishihara, Hiroki.
    In: Review of Industrial Organization.
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  14. Endogenous Horizontal Product Differentiation in a Mixed Duopoly. (2020). Zeng, Chenhang ; Wang, X. ; Liu, Longhua.
    In: Review of Industrial Organization.
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  15. Strategic Implications of Confirmation Bias‐Inducing Advertising. (2020). Ham, Sung H ; Bagchi, Rajesh ; He, Chuan.
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  16. The influence of horizontal and vertical product attribute information on decision making under risk: The role of perceived competence. (2019). Cunha, Marcus ; Min, Dong-Jun.
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  17. Price and quality competition with quality positions. (2018). Kurokawa, Shogo ; Matsubayashi, Nobuo.
    In: Journal of Economics & Management Strategy.
    RePEc:bla:jemstr:v:27:y:2018:i:1:p:71-81.

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  18. Consumers attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector. (2017). Ngamsiriudom, Waros ; Wang, Stephen W ; Kao, Grace Hsiu-Ying.
    In: Journal of Air Transport Management.
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  19. The Role of Brand Image and Product Characteristics on Firms’ Entry and OEM Decisions. (2016). Caldieraro, Fabio.
    In: Management Science.
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  20. Spillovers in Attribute Advertising. (2016). Schmeiser, Steven ; Steven, Schmeiser .
    In: Review of Marketing Science.
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  21. Endogenous Horizontal Product Differentiation under Bertrand and Cournot Competition: Revisiting the Bertrand Paradox. (2015). Spencer, Barbara ; Brander, James.
    In: NBER Working Papers.
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  22. Extended Producer Responsibility and Green Marketing: an Application to Packaging. (2014). Arnaud, Brice .
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  23. Estimation of Unobserved Attributes Using a Control Function Approach, Modeling the Demand for Mint Flavored Gum. (2013). Yan, Jia ; Toro González, Daniel ; McCluskey, Jill ; Gallardo, R. Karina ; Toro-Gonzalez, Daniel.
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  24. Quality Differentiation with Flavors: Demand Estimation of Unobserved Attributes. (2013). Yan, Jia ; Toro González, Daniel ; McCluskey, Jill ; Gallardo, R. Karina ; Jia, Yan ; Daniel, Toro-Gonzalez ; McCluskey Jill J., ; Karina, Gallardo R..
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  25. Quality Differentiation with Flavors: Demand Estimation of Unobserved Attributes. (2012). Yan, Jia ; Toro González, Daniel ; McCluskey, Jill ; Gallardo, R. Karina ; Toro-Gonzalez, Daniel.
    In: Working Papers.
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  26. Competitive Effects of Mass Customization. (2012). Loginova, Oksana.
    In: Review of Marketing Science.
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  27. DEMAND ESTIMATION IN THE PRESENCE OF AN UNOBSERVABLE PRODUCT ATTRIBUTE: THE CASE OF MINT QUALITY. (2012). Yan, Jia ; Toro González, Daniel ; McCluskey, Jill ; Gallardo, R. Karina ; Toro-Gonzalez, Daniel.
    In: 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington.
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  28. Competitive Effects of Mass Customization. (2010). Loginova, Oksana.
    In: Working Papers.
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  29. Entry Facilitation by Environmental Groups. (2009). Schoonbeek, Lambert.
    In: Environmental & Resource Economics.
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  30. A Theory of Combative Advertising. (2009). CHEN, YUXIN ; Joshi, Yogesh V. ; Zhang, John Z. ; Raju, Jagmohan S..
    In: Marketing Science.
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  31. Advertising, brand loyalty and pricing. (2008). Chioveanu, Ioana.
    In: Games and Economic Behavior.
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  32. ADVERTISING, BRAND LOYALTY AND PRICING. (2005). Chioveanu, Ioana.
    In: Working Papers. Serie AD.
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  33. Advertising, search costs, and social welfare. (2005). Tremblay, Victor J. ; Stivers, Andrew.
    In: Information Economics and Policy.
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  34. Private labels: psychological versioning of typical consumer products. (2004). Parker, Philip M. ; Soberman, David A..
    In: International Journal of Industrial Organization.
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References

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  40. Actions Prior to Entering an International Environmental Agreement. (2002). Brandt, Urs.
    In: Journal of Institutional and Theoretical Economics (JITE).
    RePEc:mhr:jinste:urn:sici:0932-4569(200212)158:4_695:apteai_2.0.tx_2-7.

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  41. Advertising with Subjective Horizontal and Vertical Product Differentiation. (2002). Polasky, Stephen ; Tremblay, Victor.
    In: Review of Industrial Organization.
    RePEc:kap:revind:v:20:y:2002:i:3:p:253-265.

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  42. Advertising and Endogenous Exit in a Differentiated Duopoly.. (2002). Mion, Giordano ; Mantovani, Andrea.
    In: Working Papers.
    RePEc:bol:bodewp:455.

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  43. Customer Directed Advertising and Product Quality. (2001). Moraga-Gonzalez, Jose ; Esteban, Lola ; Hernandez, Jose M..
    In: Tinbergen Institute Discussion Papers.
    RePEc:tin:wpaper:20010099.

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  44. Silver Signals: Twenty-Five Years of Screening and Signaling. (2001). Riley, John.
    In: Journal of Economic Literature.
    RePEc:aea:jeclit:v:39:y:2001:i:2:p:432-478.

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  45. The impact of advertising in a duopoly model. (1999). Schoonbeek, Lambert ; Kooreman, Peter.
    In: Research Report.
    RePEc:gro:rugsom:99b42.

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  46. The impact of advertising in a duopoly model. (1999). Kooreman, Peter ; Schoonbeek, Lambert.
    In: Research Report.
    RePEc:dgr:rugsom:99b42.

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  47. Entry Deterrence, Product Quality: Price and Advertising as Signals. (1998). Linnemer, Laurent.
    In: Journal of Economics & Management Strategy.
    RePEc:bla:jemstr:v:7:y:1998:i:4:p:615-645.

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  48. Upstream Pricingand Advertising Signal Downstream Demand. (1992). Overgaard, Per ; Albak, Svend.
    In: Journal of Economics & Management Strategy.
    RePEc:bla:jemstr:v:1:y:1992:i:4:p:677-698.

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  49. Pricing To Signal Product Line Quality. (1992). Bagwell, Kyle.
    In: Journal of Economics & Management Strategy.
    RePEc:bla:jemstr:v:1:y:1992:i:1:p:151-174.

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  50. Pricing to Signal Product Line Quality. (1991). Bagwell, Kyle.
    In: Discussion Papers.
    RePEc:nwu:cmsems:921.

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