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Decoding the conundrum: exploring complex interlinkages between mobile wallet adoption inhibitors among unorganised retailers. (2024). Sindwani, Rajiv ; Kapoor, Ashwarya ; Goel, Manisha.
In: Journal of Financial Services Marketing.
RePEc:pal:jofsma:v:29:y:2024:i:4:d:10.1057_s41264-024-00277-5.

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  1. Exploring the symmetric and asymmetric effects of mobile wallet service experience on brand loyalty in India: evidence from SEM and fsQCA. (2024). Kapoor, Ashwarya ; Sindwani, Rajiv ; Goel, Manisha.
    In: Journal of Financial Services Marketing.
    RePEc:pal:jofsma:v:29:y:2024:i:4:d:10.1057_s41264-024-00280-w.

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