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Exploring the symmetric and asymmetric effects of mobile wallet service experience on brand loyalty in India: evidence from SEM and fsQCA. (2024). Kapoor, Ashwarya ; Sindwani, Rajiv ; Goel, Manisha.
In: Journal of Financial Services Marketing.
RePEc:pal:jofsma:v:29:y:2024:i:4:d:10.1057_s41264-024-00280-w.

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  1. Why stay loyal? Exploring the role of consumption values, satisfaction, and alternative attractiveness in buy now pay later services. (2025). Rai, Alok Kumar ; Raj, Vijay Amrit.
    In: Journal of Financial Services Marketing.
    RePEc:pal:jofsma:v:30:y:2025:i:2:d:10.1057_s41264-025-00305-y.

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  21. Effects of Brand Love and Brand Equity on Repurchase Intentions of Young Consumers. (2018). Perez, Wilson Giraldo ; Otero, Maria Cristina.
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2018-04-2.

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  22. Intellectual Structure and Emancipation of Word of Mouth Research: A Bibliometric Analysis of a Multidisciplinary Research Field. (2017). Reckmann, Tobias.
    In: EconStor Preprints.
    RePEc:zbw:esprep:179913.

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  23. The self-concept life cycle and brand perceptions: An interdisciplinary perspective. (2017). Gonzalez-Jimenez, Hector.
    In: AMS Review.
    RePEc:spr:amsrev:v:7:y:2017:i:1:d:10.1007_s13162-017-0092-9.

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  24. The mediation of customer satisfaction and moderation of Price: Evidence from the generation Y users of cell phones.. (2017). Khan, Kamran ; Hameed, Irfan.
    In: KASBIT Business Journals (KBJ).
    RePEc:ksb:journl:v:10:y:2017:p:21-56.

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  25. Brand love: development and validation of a practical scale. (2017). Bagozzi, Richard P ; Batra, Rajeev ; Ahuvia, Aaron.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:28:y:2017:i:1:d:10.1007_s11002-016-9406-1.

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  26. Consumers’ Responses to Corporate Social Responsibility Initiatives: The Mediating Role of Consumer–Company Identification. (2017). Xu, Yang ; Deng, Xinming.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:142:y:2017:i:3:d:10.1007_s10551-015-2742-x.

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  27. Tüketicilerin Sosyal Medya Pazarlama Aktivitelerine Katilimlarinin Etkileyicileri ve Sonuclari. (2017). Cifci, Serta ; Sozen, Dogukan.
    In: Ege Academic Review.
    RePEc:ege:journl:v:17:y:2017:i:4:p:505-515.

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  28. Marka Guveni, Farkindaligi ve Benlik Imaj Uyumunun Marka Bagliligina Etkisinde Marka Askinin Aracilik Rolu. (2017). Aydin, Hatice.
    In: Ege Academic Review.
    RePEc:ege:journl:v:17:y:2017:i:2:p:281-294.

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  29. Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors. (2017). Petersen, Sibylle ; Zenker, Sebastian ; Braun, Erik.
    In: Tourism Management.
    RePEc:eee:touman:v:58:y:2017:i:c:p:15-27.

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  30. Service encounters, experiences and the customer journey: Defining the field and a call to expand our lens. (2017). Walkowiak, Travis ; Bone, Sterling ; Sousa, Rui ; Fombelle, Paul W ; Voorhees, Clay M ; Gustafsson, Anders ; Gregoire, Yany.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:79:y:2017:i:c:p:269-280.

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  31. The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand. (2017). Ozturan, Peren ; Eelen, Jiska.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:34:y:2017:i:4:p:872-891.

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  32. What Type Relationship Do We Have with Our Brands? Is the Name of this Relationship Brand Romance?. (2017). Aydn, Hatice ; Zehir, Cemal.
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2017-02-41.

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  33. A Systematic Literature Review of Brand Commitment: Definitions, Perspectives and Dimensions. (2017). Osuna, Sergio Andres ; Veloutsou, Cleopatra ; Morgan-Thomas, Anna.
    In: Athens Journal of Business & Economics.
    RePEc:ate:journl:ajbev3i3-5.

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  34. The influence of brand community on co-creation: a cross national study of the brand AXE in France and Tunisia. (2016). Benmiled-Cherif, Hla ; Kaufmann, Hans Ruediger ; Manarioti, Agapi.
    In: World Review of Entrepreneurship, Management and Sustainable Development.
    RePEc:ids:wremsd:v:12:y:2016:i:2/3:p:285-299.

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  35. Creating a compelling brand meaning by orchestrating stories: The case of Scandinavias largest department store. (2016). Hjelmgren, Daniel.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:32:y:2016:i:c:p:210-217.

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  36. Customer relationship building: The role of brand attractiveness and consumer–brand identification. (2016). Elsharnouby, Tamer H ; Jayawardhena, Chanaka ; Elbedweihy, Alaa M.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:69:y:2016:i:8:p:2901-2910.

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  37. Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106.

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  38. Consumer Brand Relationships. (2016). Binti, Noor Hasmini ; Wahab, Mohammad Kashedul .
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2016-04-41.

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  39. Consumer Brand Relationships. (2016). Binti, Noor Hasmini ; Wahab, Mohammad Kashedul .
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2011-04-41.

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  40. Customer love: Research on the ranking of food and beverage locations. (2015). Turk, Bahar ; Erci, Aysel.
    In: Management & Marketing.
    RePEc:vrs:manmar:v:10:y:2015:i:2:p:103-117:n:2.

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  41. Young Consumers and their Brand Love. (2015). Riivits-Arkonsuo, Iivi ; Leppiman, Anu.
    In: International Journal of Business and Social Research.
    RePEc:mir:mirbus:v:5:y:2015:i:10:p:33-44.

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  42. An Empirical Investigation on the Effect of Brand Loyalty. (2015). Jalees, Tariq ; Shahid, Nimra ; Tariq, Huma.
    In: Journal of Management Sciences.
    RePEc:gei:journl:v:2:y:2015:i:1:p:166-184.

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  43. A higher-order model of consumer brand engagement and its impact on loyalty intentions. (2015). Dwivedi, Abhishek.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:24:y:2015:i:c:p:100-109.

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  44. Consumer brand relationships research: A bibliometric citation meta-analysis. (2015). Fetscherin, Marc ; Heinrich, Daniel.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:68:y:2015:i:2:p:380-390.

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  45. Does loyalty span domains? Examining the relationship between consumer loyalty, other loyalties and happiness. (2015). Keiningham, Timothy L ; Williams, Luke ; Aksoy, Lerzan ; Wilson, Ian ; Lariviere, Bart ; Buoye, Alexander.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:68:y:2015:i:12:p:2464-2476.

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  46. Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter. (2014). Bagozzi, Richard ; Batra, Rajeev ; Ahuvia, Aaron.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:25:y:2014:i:2:p:235-243.

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  47. The role of social network websites in the consumer€“brand relationship. (2014). Kim, Youn-Kyung ; Park, Hyejune.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:21:y:2014:i:4:p:460-467.

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  48. A new dualistic approach to brand passion: Harmonious and obsessive. (2014). Astakhova, Marina ; Swimberghe, Krist R. ; Wooldridge, Barbara Ross.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:67:y:2014:i:12:p:2657-2665.

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  49. A closer look at destination: Image, personality, relationship and loyalty. (2013). Phou, Sambath ; Chen, Ching-Fu.
    In: Tourism Management.
    RePEc:eee:touman:v:36:y:2013:i:c:p:269-278.

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  50. User generated brands and their contribution to the diffusion of user innovations. (2013). Schroll, Roland ; Fuller, Johann ; von Hippel, Eric.
    In: Research Policy.
    RePEc:eee:respol:v:42:y:2013:i:6:p:1197-1209.

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  51. Brand passion: Antecedents and consequences. (2013). Valette-Florence, Pierre ; Albert, Noel ; Merunka, Dwight.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:66:y:2013:i:7:p:904-909.

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  52. Do relational norms matter in consumer-brand relationships?. (2013). Valta, Katharina S..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:66:y:2013:i:1:p:98-104.

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  53. A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking. (2012). Rossiter, John .
    In: Marketing Letters.
    RePEc:kap:mktlet:v:23:y:2012:i:3:p:905-916.

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  54. Consumer€“retailer love and attachment: Antecedents and personality moderators. (2012). Vlachos, Pavlos A ; Vrechopoulos, Adam P.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:19:y:2012:i:2:p:218-228.

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  55. How do brand communities generate brand relationships? Intermediate mechanisms. (2012). Zhou, Zhimin ; Zhang, Qiyuan ; Su, Chenting.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:65:y:2012:i:7:p:890-895.

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  56. Drivers of consumer–brand identification. (2012). Ratneshwar, S ; Sen, Sankar ; Stokburger-Sauer, Nicola.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418.

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  57. Fostering international brand loyalty through committed and attached relationships. (2011). Tsai, Shu-Pei.
    In: International Business Review.
    RePEc:eee:iburev:v:20:y:2011:i:5:p:521-534.

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  58. Emotional loyalty and share of wallet: A contingency approach. (2010). Lee, Min-Young ; Kim, Hye-Young.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:17:y:2010:i:5:p:333-339.

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  59. EFFECTS OF HEDONIC - UTILITARIAN MOTIVES AND LIFE STYLE ON ATTITUDINAL-BEHAVIORAL LOYALTY. (2010). Bagoze, Pnar ; Tekta, oznur ozkan ; Eryiit, Canan ; Kavak, Bahten .
    In: Bogazici Journal, Review of Social, Economic and Administrative Studies.
    RePEc:boz:journl:v:24:y:2010:i:1+2:p:21-40.

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  60. Brand relationships through brand reputation and brand tribalism. (2009). Moutinho, Luiz ; Veloutsou, Cleopatra.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:62:y:2009:i:3:p:314-322.

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  61. Explaining user adoption of virtual worlds: towards a multipurpose Explaining user adoption of virtual worlds: towards a multipurpose motivational model. (2008). , Verhagen ; Feldberg, F ; van den Hooff, B.
    In: Serie Research Memoranda.
    RePEc:vua:wpaper:2008-6.

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  62. When consumers love their brands: Exploring the concept and its dimensions. (2008). Valette-Florence, Pierre ; Albert, Noel ; Merunka, Dwight.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:61:y:2008:i:10:p:1062-1075.

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