1. Multiple identities in franchising. (2025). Dada, Olufunmilola Lola ; Gonzlez-Daz, Manuel ; Watson, Anna ; Grnhagen, Marko.
   In: International Entrepreneurship and Management Journal.
   RePEc:spr:intemj:v:21:y:2025:i:1:d:10.1007_s11365-024-01046-5.

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2. Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory study. (2025). Kalro, Arti D ; Sharma, Dinesh ; Raichur, Vishwas G.
   In: Information Systems and e-Business Management.
   RePEc:spr:infsem:v:23:y:2025:i:1:d:10.1007_s10257-023-00630-6.

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3. Perceived Value Dimensions and Guest Satisfaction: An Analysis of Functional, Social and Emotional Values in Five-Star Hotel Organizations. (2025). Irene, Tuan Sharifah ; Mohd, Ema Maliha ; Shattar, Noristisarah Abd ; Azhar, Farisya Idayu.
   In: Information Management and Business Review.
   RePEc:rnd:arimbr:v:17:y:2025:i:1:p:192-200.

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4. The Social Media Factor: Assessing Influencer Impact on Investment Risk Perception and Decision-Making. (2025). Yamuna, G ; Choudhary, Sunil G.
   In: The Review of Finance and Banking.
   RePEc:rfb:journl:v:17:y:2025:i:1:p:7-24.

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5. How B2B seller firms can leverage the power of brands with end users. (2025). Arnold, Todd ; Good, Valerie ; Fehl, Amy Greiner.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324004569.

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6. The Mediating Effect of Brand Community Commitment on the Relationship between Brand Trust, Brand Love and Customer Citizenship Behavior: Evidence from Malaysia. (2025). Muhammad, Nabihah ; Ong, Chuan Huat ; Othman, Adilah ; Aishah, Siti Noor.
   In: International Journal of Research and Innovation in Social Science.
   RePEc:bcp:journl:v:9:y:2025:issue-3:p:1113-1129.

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7. Modelling the Effects of Social Media€“based Brand Communities on Brand Trust, Brand Equity and Consumer Response. (2023). , Vishwanatha ; Menon, Sindhu R ; Sirothiya, Monika ; Chavadi, Chandan A.
   In: Vikalpa: The Journal for Decision Makers.
   RePEc:sae:vikjou:v:48:y:2023:i:2:p:114-141.

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8. Effects of brand community social responsibility: roles of collective self-esteem and altruism. (2023). Zhou, Zhimin ; Wang, Yucheng ; Zheng, Yaqin ; Liu, Shixiong.
   In: Journal of Brand Management.
   RePEc:pal:jobman:v:30:y:2023:i:4:d:10.1057_s41262-022-00306-5.

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9. The Effect of Destination Brand Identity on Tourism Experience: The Case of the Pier-2 Art Center in Taiwan. (2023). Chen, Ying-Chieh ; Chiang, Chien-Ting.
   In: Sustainability.
   RePEc:gam:jsusta:v:15:y:2023:i:4:p:3254-:d:1064458.

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10. The effect of interactivity of brands€™ marketing activities on Facebook fan pages on continuous participation intentions: An S€“O-R framework study. (2023). Kuo, Ying-Feng ; Chen, Fei-Lung.
    In: Journal of Retailing and Consumer Services.
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11. Role of customer perceived brand ethicality in inducing engagement in online brand communities. (2023). Kaushal, Vikrant ; Kumar, Vikas ; Shi, Sha.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922002776.

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12. The Relationship Between Brand Experience, Brand Satisfaction and Brand Loyalty. An Empirical Study of Imported Second Hand Vehicle Buyers In Zambia.. (2023). Chikampa, Victor ; Kabanda, Nelson C ; Lubinda, Mary S ; Chindele, Lungowe ; Siwale, Jacqueline.
    In: International Journal of Research and Innovation in Social Science.
    RePEc:bcp:journl:v:7:y:2023:i:3:p:44-61.

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13. Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world. (2022). Jeesha, Krishnan ; Purani, Keyoor.
    In: AMS Review.
    RePEc:spr:amsrev:v:12:y:2022:i:1:d:10.1007_s13162-020-00189-2.

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14. Brand attachment: a review and future research. (2022). Shimul, Anwar Sadat.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:29:y:2022:i:4:d:10.1057_s41262-022-00279-5.

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15. Building engagement in online brand communities: The effects of socially beneficial initiatives on collective social capital. (2022). Lee, Marcus ; Wong, Amy.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:65:y:2022:i:c:s096969892100432x.

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16. Building brand credibility: The role of involvement, identification, reputation and attachment. (2022). Ekinci, Yuksel ; Molinillo, Sebastian ; Japutra, Arnold.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003854.

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17. The impact of brand communities on public and private brand loyalty: A field study in professional sports. (2022). Oghazi, Pejvak ; Mills, Mark ; Hultman, Magnus ; Theotokis, Aristeidis.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:144:y:2022:i:c:p:1077-1086.

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18. On the relationship between online brand community and brand preference in political market. (2021). Banerjee, Saikat.
    In: International Review on Public and Nonprofit Marketing.
    RePEc:spr:irpnmk:v:18:y:2021:i:1:d:10.1007_s12208-020-00264-1.

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19. What Makes the Indian Youths to Engage with Online Retail Brands: An Empirical Study. (2021). Anand, Vijeta ; Bhattacharya, Subhajit.
    In: Global Business Review.
    RePEc:sae:globus:v:22:y:2021:i:6:p:1507-1529.

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20. Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?. (2021). Kucharska, Wioleta ; Confente, Ilenia.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:28:y:2021:i:1:d:10.1057_s41262-020-00208-4.

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21. Do brand micro-blogs entities’ interactivity enhance customer’s brand resonance? Evidence from China. (2021). Wang, Xingyuan ; Cheng, Xian ; Zhao, Haichuan ; Qin, Chunqing.
    In: Asian Business & Management.
    RePEc:pal:abaman:v:20:y:2021:i:3:d:10.1057_s41291-019-00095-x.

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22. The Role of Online Brand Community Engagement on the Consumer–Brand Relationship. (2021). Molinillo, Sebastian ; Aguilar-Illescas, Rocio ; Anaya-Sanchez, Rafael ; Esteban-Millat, Irene ; Martinez-Lopez, Francisco J ; Coca-Stefaniak, Andres J.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:7:p:3679-:d:524397.

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23. From Interactivity to Brand Preference: The Role of Social Comparison and Perceived Value in a Virtual Brand Community. (2021). Hua, Ying ; Li, Miao ; Zhu, Junxuan.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:2:p:625-:d:478227.

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24. More of the same? Effects of volume and variety of social media brand engagement behavior. (2021). Falk, Tomas ; Schaefers, Tobias ; Schamari, Julia ; Kumar, Ashish.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:135:y:2021:i:c:p:282-294.

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25. How to measure social capital in an online brand community? A comparison of three social capital scales. (2021). Jeong, So Won ; Ha, Sejin ; Lee, Kyu-Hye.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:131:y:2021:i:c:p:652-663.

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26. Study of Customer Engagement through Emotional Branding. (2021). Gokarna, Poojaa.
    In: Shanlax International Journal of Management.
    RePEc:acg:managt:v:8:y:2021:i:3:p:11-20.

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27. Assessing ethical consumer behavior for sustainable development: The mediating role of brand attachment. (2020). Rasool, Shahid ; Cerchione, Roberto ; Salo, Jari.
    In: Sustainable Development.
    RePEc:wly:sustdv:v:28:y:2020:i:6:p:1620-1631.

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28. Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions. (2020). lo Iacono, Joseph ; Carlini, Joan ; Grace, Debra ; France, Cassandra.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:27:y:2020:i:4:d:10.1057_s41262-020-00194-7.

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29. Linking FOMO and Smartphone Use to Social Media Brand Communities. (2020). Osemeahon, Oseyenbhin Sunday ; Agoyi, Mary.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:6:p:2166-:d:331289.

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30. The Influence of Brand Image on Brand Extension Evaluation: Design of the Living Intention Service Model and Brand Positioning of a Retirement Community. (2020). Tsai, Tsai-Hsuan ; Tseng, Kevin C ; Lee, Hsiu-Feng.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:18:p:7478-:d:412067.

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31. Drivers of brand community engagement. (2020). Kumar, Vikas.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:54:y:2020:i:c:s096969891830777x.

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32. Enhancing member-institution relationships through social media: The role of other-user engagement behavior and similarity perceptions. (2020). Roy, Sanjit Kumar ; Harrigan, Paul ; Fujita, Momoko ; Soutar, Geoffrey N.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:121:y:2020:i:c:p:642-654.

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33. Customer engagement, customer equity and repurchase intention in mobile apps. (2020). Ho, Mia Hsiao-Wen.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:121:y:2020:i:c:p:13-21.

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34. Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities. (2020). Pedeliento, Giuseppe ; Andreini, Daniela ; Veloutsou, Cleopatra.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:119:y:2020:i:c:p:481-494.

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35. Investigating the Moderating Role of Trust between Social Media Capabilities and Consumer Brand Engagement Across Textile Sector of Pakistan. (2020). Ahmad, Naeem ; Sarmad, Muhammad ; Khan, Muhammad ; Irfan, Muhammad ; Atta, Hajira.
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2020-04-8.

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36. DIMENSIONS OF BRAND COMMUNICATION, BRAND IMAGE AND BRAND TRUST AS ANTECEDENTS OF BRAND LOYALTY.. (2019). Ahsan, Osama Bin.
    In: Journal of Marketing and Logistics (JML).
    RePEc:ksb:jourml:v:2:y:2019:p:31-49.

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37. Brand experience effects on brand attachment: The role of brand trust, age, and income. (2019). Merunka, Dwight ; Ramirez, Richard.
    In: Post-Print.
    RePEc:hal:journl:hal-02118504.

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38. A Systematic Mapping Study on Customer Loyalty and Brand Management. (2019). Cavacece, Ylenia ; Russo, Giuseppe ; Granata, Giuseppe ; Tartaglione, Andrea Moretta.
    In: Administrative Sciences.
    RePEc:gam:jadmsc:v:9:y:2019:i:1:p:8-:d:196863.

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39. Examining Customer–Brand Relationships: A Critical Approach to Empirical Models on Brand Attachment, Love, and Engagement. (2019). Gomez-Suarez, Monica.
    In: Administrative Sciences.
    RePEc:gam:jadmsc:v:9:y:2019:i:1:p:10-:d:199348.

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40. Two-way acculturation in social media: The role of institutional efforts. (2019). Roy, Sanjit Kumar ; Harrigan, Paul ; Fujita, Momoko ; Soutar, Geoff.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:145:y:2019:i:c:p:532-542.

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41. Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. (2019). Chen, Shih-Chih ; Lin, Chieh-Peng.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:140:y:2019:i:c:p:22-32.

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42. Exploring the impact of the level of absorptive capacity in technology development firms. (2019). Dabic, Marina ; Daim, Tugrul ; Vlai, Ernest ; Vlaji, Davor.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:138:y:2019:i:c:p:166-177.

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43. Variations in consumers€™ use of brand online social networking: A uses and gratifications approach. (2019). Lim, Heejin ; Kumar, Archana.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:51:y:2019:i:c:p:450-457.

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44. Investigating the development of brand loyalty in brand communities from a positive psychology perspective. (2019). Chang, Shu-Hao ; Wang, Kai-Yu ; Lin, Jin-An.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:99:y:2019:i:c:p:446-455.

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45. Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers. (2019). Burnaz, Sebnem ; Demiray, Melek.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:96:y:2019:i:c:p:115-124.

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46. Expatriates managers’ cultural intelligence as promoter of knowledge transfer in multinational companies. (2019). Marzi, Giacomo ; Dabic, Marina ; Vlaji, Davor ; Caputo, Andrea.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:94:y:2019:i:c:p:367-377.

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47. How social media brand pages contribute to functional conflict: The central role of commitment. (2019). Cao, YU ; Chen, Yang ; Chow, Wing S ; Shi, SI.
    In: International Journal of Information Management.
    RePEc:eee:ininma:v:45:y:2019:i:c:p:95-106.

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48. Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective. (2018). Slade, Emma L ; Plume, Cherniece J.
    In: Information Systems Frontiers.
    RePEc:spr:infosf:v:20:y:2018:i:3:d:10.1007_s10796-017-9821-8.

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49. Antecedents and consequences of participation in brand communities: a literature review. (2018). Baxter, Stacey ; Hook, Margurite ; Kulczynski, Alicia.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0079-8.

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50. Modeling brand immunity: the moderating role of generational cohort membership. (2018). Harikrishnan, K ; Jeya, Joseph S ; Saju, B.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:25:y:2018:i:2:d:10.1057_s41262-017-0063-3.

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51. Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms. (2018). Nayak, Jogendra Kumar ; Kumar, Jitender.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:45:y:2018:i:c:p:64-73.

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52. On the relationship between consumer-brand identification, brand community, and brand loyalty. (2018). Santos, Zlia Raposo ; Coelho, Pedro Simes ; Rita, Paulo.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:43:y:2018:i:c:p:101-110.

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53. How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale. (2018). Grappi, Silvia ; Merz, Michael A ; Zarantonello, Lia.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:82:y:2018:i:c:p:79-89.

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54. Examining a psychological sense of brand community in elderly consumers. (2018). Astakhova, Marina ; Darrat, Mahmoud A ; Swimberghe, Krist ; Beal, Brent D.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:82:y:2018:i:c:p:171-178.

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55. To reward or develop identification in online brand communities: evidence from emerging markets. (2017). Wang, Yonggui ; Hua, Ying ; Ma, Shuang.
    In: Information Technology for Development.
    RePEc:taf:titdxx:v:23:y:2017:i:3:p:579-596.

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56. Exploring the Effect of TV Sponsorship on Sponsor Brand Commitment in an Emerging Economy. (2017). Tang, Ya-Yun ; Anh, Truong Hoang ; Wang, Chih-Hung.
    In: Journal of Economics and Management.
    RePEc:jec:journl:v:13:y:2017:i:2:p:221-239.

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57. Consumers Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment. (2017). Wang, Yonggui ; He, YI ; Lee, Ruby P ; Chen, Qimei ; Pohlmann, Attila.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:38:y:2017:i:c:p:1-11.

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58. Relationship norms and media gratification in relational brand communication. (2017). Simon, Franoise.
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    RePEc:eee:jbrese:v:79:y:2017:i:c:p:12-22.

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59. Promoting continual member participation in firm-hosted online brand communities: An organizational socialization approach. (2017). Huang, Minxue ; Liao, Junyun ; Xiao, Bangming .
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60. The influences of brand benefits on brand loyalty: Intermediate mechanisms. (2016). .
    In: Australian Journal of Management.
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61. ISBP: Understanding the Security Rule of Users Information-Sharing Behaviors in Partnership. (2016). Wang, Xinjun ; Wu, Hongchen.
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62. Blogging the brand: Meaning transfer and the case of Weight Watchers’ online community. (2016). Wang, YE ; Willis, Erin.
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63. An integrated model of customer-brand engagement: Drivers and consequences. (2016). Miller, Dale ; France, Cassandra ; Merrilees, Bill.
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64. How Can a Deontological Decision Lead to Moral Behavior? The Moderating Role of Moral Identity. (2016). Xu, Zhi Xing ; Ma, Hing Keung .
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65. Antecedents and consequences of university brand identification. (2016). Roy, Sanjit Kumar ; Sadeque, Saalem ; Balaji, M S.
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    RePEc:eee:jbrese:v:69:y:2016:i:8:p:3023-3032.

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66. How community interactions contribute to harmonious community relationships and customers’ identification in online brand community. (2016). Wang, YU ; Luo, Nuan ; Hu, MU ; Zhang, Mingli.
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    RePEc:eee:ininma:v:36:y:2016:i:5:p:673-685.

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67. A dual identification framework of online multiplayer video games: The case of massively multiplayer online role playing games (MMORPGs). (2015). Badrinarayanan, Vishag A. ; Martin, Kinnon M. ; Sierra, Jeremy J..
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68. Consumer brand relationships research: A bibliometric citation meta-analysis. (2015). Fetscherin, Marc ; Heinrich, Daniel.
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69. The role of social network websites in the consumer€“brand relationship. (2014). Kim, Youn-Kyung ; Park, Hyejune.
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70. Influence of community design on user behaviors in online communities. (2014). Sarstedt, Marko ; Fiedler, Marina.
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71. Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities. (2014). Habibi, Mohammad Reza ; Laroche, Michel ; Richard, Marie-Odile.
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    RePEc:eee:ininma:v:34:y:2014:i:2:p:123-132.

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72. Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities. (2013). Kuo, Ying-Feng ; Feng, Lien-Hui.
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    RePEc:eee:ininma:v:33:y:2013:i:6:p:948-962.

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73. Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions. (). lo Iacono, Joseph ; Carlini, Joan ; Grace, Debra ; France, Cassandra.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v::y::i::d:10.1057_s41262-020-00194-7.

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8. Implementing open innovation through virtual brand communities: A case study analysis in the semiconductor industry. (2020). Elia, Gianluca ; Petruzzelli, Antonio Messeni ; Urbinati, Andrea.
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9. Understanding online event experience: The importance of communication, engagement and interaction. (2020). Biscaia, Rui ; Kharouf, Husni ; Hickman, Ellie ; Garcia-Perez, Alexeis.
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11. A customer-focused approach to improve celebrity endorser effectiveness. (2020). Lala, Vishal ; Donavan, Todd D ; Deitz, George D ; Bauer, Brittney C ; Carlson, Brad D.
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13. Contextualising social capital in online brand communities. (2019). Meek, Stephanie ; Ryan, Maria M ; Ogilvie, Madeleine ; Lambert, Claire.
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14. Investigating the development of brand loyalty in brand communities from a positive psychology perspective. (2019). Chang, Shu-Hao ; Wang, Kai-Yu ; Lin, Jin-An.
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15. How psychological ownership stimulates participation in online brand communities? The moderating role of member type. (2019). Kumar, Jitender.
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16. The relational value of perceived brand globalness and localness. (2019). Davvetas, Vasileios ; Sichtmann, Christina ; Diamantopoulos, Adamantios.
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17. Antecedents and consequences of participation in brand communities: a literature review. (2018). Baxter, Stacey ; Hook, Margurite ; Kulczynski, Alicia.
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18. Explaining attendance through the brand community triad: Integrating network theory and team identification. (2018). Ward, Rose Marie ; Katz, Matthew ; Heere, Bob.
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19. Community in context: Comparing brand communities and retail store communities. (2018). Bodkin, Charles D ; Peters, Cara.
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20. Temporary communitas and willingness to return to events. (2018). Jahn, Steffen ; Drengner, Jan ; Gaus, Hansjoerg ; Cornwell, Bettina T.
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21. Engagement in sports virtual brand communities. (2018). Rejón-Guardia, Francisco ; Calabuig Moreno, Ferran ; Ko, Yong Jae ; Alonso-Dos, Manuel ; Calabuig-Moreno, Ferran ; Campos, Carlos Perez.
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22. Trait transference from brands to individuals: The impact of brand-behavior congruency. (2018). Ramos, Tania ; Jeronimo, Rita ; Ferreira, Mario B.
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23. Examining a psychological sense of brand community in elderly consumers. (2018). Astakhova, Marina ; Darrat, Mahmoud A ; Swimberghe, Krist ; Beal, Brent D.
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24. To reward or develop identification in online brand communities: evidence from emerging markets. (2017). Wang, Yonggui ; Hua, Ying ; Ma, Shuang.
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25. Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. (2017). Woratschek, Herbert ; Popp, Bastian.
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26. Improving well-being through hedonic, eudaimonic, and social needs fulfillment in sport media consumption. (2017). Kim, Yukyoum.
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27. Consumers€™ relationships with brands and brand communities €“ The multifaceted roles of identification and satisfaction. (2017). Woratschek, Herbert ; Popp, Bastian.
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28. “Regretting your brand-self?” The moderating role of consumer-brand identification on consumer responses to purchase regret. (2017). Davvetas, Vasileios ; Diamantopoulos, Adamantios.
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29. Promoting continual member participation in firm-hosted online brand communities: An organizational socialization approach. (2017). Huang, Minxue ; Liao, Junyun ; Xiao, Bangming .
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30. Performing identities: Processes of brand and stakeholder identity co-construction. (2017). von Wallpach, Sylvia ; Espersen, Peter ; Hemetsberger, Andrea.
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31. Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system. (2017). Gyrd-Jones, Richard ; Kornum, Niels ; al Zagir, Nadia ; Brandis, Kristine Anthoni .
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32. Brand Resonance Behavior among Online Brand Community. (2017). Ahmad, Intan Shafinaz ; Shaari, Hasnizam.
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33. Theoretical Model of Engagement in the Context of Brand Communities. (2017). Cunha, Victor Manoel ; Freitas, Flavia Dalbergaria.
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34. The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators. (2016). Rahman, Zillur ; Kamboj, Shampy.
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35. Introducing branded communities in sport for building strong brand relations in social media. (2016). Woratschek, Herbert ; Popp, Bastian.
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36. Community Members Perception of Brand Community Character: Construction and Validation of a New Scale. (2016). Ringle, Christian ; Schnittka, Oliver ; Relling, Marleen ; Johnen, Marius ; Sattler, Henrik.
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37. Social media interaction, the university brand and recruitment performance. (2016). Roper, Stuart ; Rutter, Richard ; Lettice, Fiona.
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38. Understanding consumer motivations to interact on brand websites in the international marketplace: Evidence from the U.S., China, and South Korea. (2016). Chen, Qimei ; Youn, James B ; Kelley, James B ; Alden, Dana L.
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39. How community interactions contribute to harmonious community relationships and customers’ identification in online brand community. (2016). Wang, YU ; Luo, Nuan ; Hu, MU ; Zhang, Mingli.
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40. A dual identification framework of online multiplayer video games: The case of massively multiplayer online role playing games (MMORPGs). (2015). Badrinarayanan, Vishag A. ; Martin, Kinnon M. ; Sierra, Jeremy J..
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41. Consumers Participation on Brand Pages on Facebook. (2014). Diego Oswaldo Camacho VEGA, ; Mitu, Bianca.
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42. Symbolic consumption of tourism destination brands. (2013). Ekinci, Yuksel ; Preciado, Sandra ; Sirakaya-Turk, Ercan.
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43. Brand communities embedded in social networks. (2013). Zaglia, Melanie E..
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44. The role of consumer–brand identification in building brand relationships. (2013). Tukej, Urka ; Golob, Ura ; Podnar, Klement.
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45. Transforming visitors into members in online brand communities: Evidence from China. (2013). Zhou, Zhimin ; Xu, Shen ; Zhang, Qiyuan ; Wu, Jane Peihsun .
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46. Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities. (2013). Kuo, Ying-Feng ; Feng, Lien-Hui.
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