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Building Consumer-based Brand Equity for Fast Fashion Apparel Brands in the Indian Consumer Market. (2020). Sharma, Rajesh.
In: Management and Labour Studies.
RePEc:sae:manlab:v:45:y:2020:i:3:p:337-365.

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  1. Discount Coupons Versus Trust and Satisfaction€”Which is Better for M-Commerce?. (2024). Sengupta, Shayani ; Mishra, Arindra Nath.
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  44. The meanings of branded products: A cross-national scale development and meaning assessment. (2008). Strizhakova, Yuliya ; Coulter, Robin A ; Price, Linda L.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:25:y:2008:i:2:p:82-93.

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  45. Brand relationship quality and its value for personal contact. (2007). Tolboom, Maarten ; Bronner, Fred ; Smit, Edith.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:60:y:2007:i:6:p:627-633.

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  46. Brand personality and human personality: Findings from ratings of familiar Croatian brands. (2007). Milas, Goran ; Mlacic, Boris.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:60:y:2007:i:6:p:620-626.

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  47. Brands and Branding: Research Findings and Future Priorities. (2006). Keller, Kevin Lane ; Lehmann, Donald R..
    In: Marketing Science.
    RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

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  48. Destination image and destination personality: An application of branding theories to tourism places. (2006). Ekinci, Yuksel ; Hosany, Sameer ; Uysal, Muzaffer.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:59:y:2006:i:5:p:638-642.

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  49. When Good Brands Do Bad. (2003). Fournier, Susan ; Aaker, Jennifer L. ; Brasel, Adam.
    In: Research Papers.
    RePEc:ecl:stabus:1716.

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  50. Conceptual foundations of a landmark personality scale based on a destination personality scale: Text mining of online reviews. (). Yang, Sung-Byung ; Shin, Seung-Hun ; Nam, Kichan ; Koo, Chulmo.
    In: Information Systems Frontiers.
    RePEc:spr:infosf:v::y::i::d:10.1007_s10796-016-9725-z.

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