create a website

Analysing Customers Reactions on Social Media Promotional Campaigns. (2018). Rakesh, Sapna ; Chaturvedi, K R ; Saxena, Anant.
In: Paradigm.
RePEc:sae:padigm:v:22:y:2018:i:1:p:80-99.

Full description at Econpapers || Download paper

Cited: 0

Citations received by this document

Cites: 37

References cited by this document

Cocites: 4

Documents which have cited the same bibliography

Coauthors: 0

Authors who have wrote about the same topic

Citations

Citations received by this document

    This document has not been cited yet.

References

References cited by this document

  1. ‘General Inquirer Categories’. (n.d.). Retrieved 23 December 2017, from http://www.wjh.harvard.edu/~inquirer/homecat.htm.
    Paper not yet in RePEc: Add citation now
  2. Abrahams A. S., Jiao J., Wang G. A., Fan W., (2012). Vehicle defect discovery from social media. Decision Support Systems, 54(1), 87–97.
    Paper not yet in RePEc: Add citation now
  3. Afolabi I. T., Ezenwoke A. A., Ayo C. K., (2017). Competitive analysis of social media data in the banking industry. International Journal of Internet Marketing and Advertising, 11(3), 183–201.

  4. Bennett S., (2012, September 20). Brands that ignore social media risk losing customers, respect, says study [INFOGRAPHIC]. Retrieved 4 January 2018, from http://www.adweek.com/digital/social-business-customers/.
    Paper not yet in RePEc: Add citation now
  5. Chu S.-C., Kamal S., Kim Y., (2013). Understanding consumers’ responses toward social media advertising and purchase intention toward luxury products. Journal of Global Fashion Marketing, 4(3), 158–174. Retrieved from https://doi.org/10.1080/20932685.2013.790709.
    Paper not yet in RePEc: Add citation now
  6. Claster W., Pardo P., Cooper M., Tajeddini K., (2013). Tourism, travel and tweets: Algorithmic text analysis methodologies in tourism. Middle East Journal of Management, 1(1), 81–99.
    Paper not yet in RePEc: Add citation now
  7. eMarketer. (2015, April 15). Social network ad spending. Retrieved 15 December 2017, from https://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357.
    Paper not yet in RePEc: Add citation now
  8. Feuerriegel S., Proellochs N., (2017, November 12). Sentiment analysis vignette. Retrieved 15 December 2017, from https://cran.r-project.org/web/packages/SentimentAnalysis/vignettes/SentimentAnalysis.html#applications-in-research.
    Paper not yet in RePEc: Add citation now
  9. Gadgets 360. (2017a, November 21). OnePlus 5T launched in India via Amazon.in; Price starts at Rs. 32,999. Retrieved 20 December 2017, from https://gadgets.ndtv.com/mobiles/news/oneplus-5t-price-in-india-32999-november-21-first-sale-time-amazon-prime-1778049.
    Paper not yet in RePEc: Add citation now
  10. Gadgets 360. (2017b, November 28). Honor 7X launching in India on December 5. Retrieved 20 December 2017, from https://gadgets.ndtv.com/mobiles/news/honor-7x-india-launch-december-5-live-event-stream-1781032.
    Paper not yet in RePEc: Add citation now
  11. Gadgets 360. (2017c, November 30). Xiaomi Redmi 5A with 13-megapixel camera launched in India. Retrieved 20 December 2017, from https://gadgets.ndtv.com/mobiles/news/xiaomi-redmi-5a-price-india-launch-specifications-release-date-availability-features-1781821.
    Paper not yet in RePEc: Add citation now
  12. Gadgets 360. (2017d, December 22). Honor 7X to be available in open sales via Amazon India from Saturday. Retrieved 27 December 2017, from https://gadgets.ndtv.com/mobiles/news/honor-7x-india-open-sale-december-23-amazon-india-1791142.
    Paper not yet in RePEc: Add citation now
  13. Ghose A., Ipeirotis P. G., (2011). Estimating the helpfulness and economic impact of product reviews: Mining text and reviewer characteristics. IEEE Transactions on Knowledge and Data Engineering, 23(10), 1498–1512.
    Paper not yet in RePEc: Add citation now
  14. He W., Zha S., Li L., (2013). Social media competitive analysis and text mining: A case study in the pizza industry. International Journal of Information Management, 33(3), 464–472.
    Paper not yet in RePEc: Add citation now
  15. Hootsuite. (2016, November 29). All the social media advertising stats you need to know. Retrieved 15 December 2017, from https://blog.hootsuite.com/social-media-advertising-stats/.
    Paper not yet in RePEc: Add citation now
  16. Hu M., Liu B., (2004). Mining opinion features in customer reviews (Vol. 4, pp. 755–760). Paper presented and published in AAAI Conference, American Association for Artificial Intelligence, San Jose, California, USA, 25–29 July.
    Paper not yet in RePEc: Add citation now
  17. Isah H., Trundle P., Neagu D., (2014). Social media analysis for product safety using text mining and sentiment analysis. Paper presented at the 14th UK Workshop on Computational Intelligence (UKCI) (pp. 1–7), IEEE, Bradford, UK, 8–10 September.
    Paper not yet in RePEc: Add citation now
  18. Kemp S., (2017). Digital in 2017: Global overview (online) (p. 170). Singapore: We Are Social. Retrieved 26 August 2017, from https://wearesocial.com/special-reports/digital-in-2017-global-overview.
    Paper not yet in RePEc: Add citation now
  19. Kennedy A., Inkpen D., (2006). Sentiment classification of movie reviews using contextual valence shifters. Computational Intelligence, 22(2), 110–125.
    Paper not yet in RePEc: Add citation now
  20. Kim Y., Dwivedi R., Zhang J., Jeong S. R., (2016). Competitive intelligence in social media Twitter: iPhone 6 vs. Galaxy S5. Online Information Review, 40(1), 42–61.
    Paper not yet in RePEc: Add citation now
  21. Logan K., Bright L. F., Gangadharbatla H., (2012). Facebook versus television: Advertising value perceptions among females. Journal of Research in Interactive Marketing, 6(3), 164–179. Retrieved from https://doi.org/10.1108/17505931211274651.
    Paper not yet in RePEc: Add citation now
  22. Microsoft. (2017). 2017 State of global customer service report (p. 32). Retrieved 26 August 2017, from https://explore.dynamics.com/e-books/en-cntnt-report-dynservice-2017-global-state-customer-service.
    Paper not yet in RePEc: Add citation now
  23. Mostafa M. M., (2013). More than words: Social networks’ text mining for consumer brand sentiments. Expert Systems with Applications, 40(10), 4241–4251.
    Paper not yet in RePEc: Add citation now
  24. Pang B., Lee L., (2004). A sentimental education: Sentiment analysis using subjectivity summarization based on minimum cuts. Proceedings of the 42nd annual meeting on Association for Computational Linguistics (p. 271). Association for Computational Linguistics.
    Paper not yet in RePEc: Add citation now
  25. Park S. B., Jang J., Ok C. M., (2016). Analyzing Twitter to explore perceptions of Asian restaurants. Journal of Hospitality and Tourism Technology, 7(4), 405–422.
    Paper not yet in RePEc: Add citation now
  26. Rice D. R., Zorn C., (2013). Corpus-based dictionaries for sentiment analysis of specialized vocabularies. Proceedings of NDATAD (pp. 98–115).
    Paper not yet in RePEc: Add citation now
  27. Santorini B., (1990). Part-of-speech tagging guidelines for the Penn Treebank Project (3rd revision). Philadelphia, PA: Department of Linguistics, University of Pennsylvania.
    Paper not yet in RePEc: Add citation now
  28. Saxena A., Khanna U., (2013). Advertising on social network sites: A structural equation modelling approach. Vision, 17(1), 17–25. Retrieved from https://doi.org/10.1177/0972262912469560.
    Paper not yet in RePEc: Add citation now
  29. Shen J., Li Y., Akula V., Yan G., Tao R., (2015). Gaining competitive intelligence from social media data. Industrial Management & Data Systems, 115(9), 1622–1636.
    Paper not yet in RePEc: Add citation now
  30. Singh V. K., Piryani R., Uddin A., Waila P., (2013). Sentiment analysis of movie reviews: A new feature-based heuristic for aspect-level sentiment classification. Paper presented at the 2013 International Multi-Conference on Automation, Computing, Communication, Control and Compressed Sensing (iMac4s) (pp. 712–717), IEEE, Kottayam, India, 22–23 March.
    Paper not yet in RePEc: Add citation now
  31. Taylor D. G., Lewin J. E., Strutton D., (2011). Friends, fans, and followers: Do ads work on social networks? Journal of Advertising Research, 51(1), 258–275.
    Paper not yet in RePEc: Add citation now
  32. Thet T., Na J.-C., Khoo C., (2008). Sentiment classification of movie reviews using multiple perspectives. Digital Libraries: Universal and Ubiquitous Access to Information (pp. 184–193).
    Paper not yet in RePEc: Add citation now
  33. Ting P.-J. L., Chen S.-L., Chen H., Fang W.-C., (2017). Using big data and text analytics to understand how customer experiences posted on yelp.com impact the hospitality industry. Contemporary Management Research, 13(2), 107.
    Paper not yet in RePEc: Add citation now
  34. Wardini J., (2017, October 31). Why brands need to catch up on customer demands via social media. Retrieved 4 January 2018, from https://www.thehigginscreative.com/journal/why-brands-need-to-catch-up-on-customer-demands-via-social-media.
    Paper not yet in RePEc: Add citation now
  35. Wirtz B. W., Piehler R., Ullrich S., (2013). Determinants of social media website attractiveness. Journal of Electronic Commerce Research, 14(1), 11–33.
    Paper not yet in RePEc: Add citation now
  36. Yee Liau B., Pei Tan P, . (2014). Gaining customer knowledge in low cost airlines through text mining. Industrial Management & Data Systems, 114(9), 1344–1359.
    Paper not yet in RePEc: Add citation now
  37. Zhou L., Ye S., Pearce P. L., Wu M.-Y., (2014). Refreshing hotel satisfaction studies by reconfiguring customer review data. International Journal of Hospitality Management, 38, 1–10.
    Paper not yet in RePEc: Add citation now

Cocites

Documents in RePEc which have cited the same bibliography

  1. Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis. (2024). Lessmann, Stefan ; Gerling, Christopher.
    In: Papers.
    RePEc:arx:papers:2411.14463.

    Full description at Econpapers || Download paper

  2. THE ROLE OF SOCIAL MEDIA IN THE INSURANCE INDUSTRY IN KENYA. (2022). Kajwang, Ben.
    In: International Journal of Strategic Marketing Practice.
    RePEc:bdu:oijsmp:v:4:y:2022:i:1:p:12-22:id:1631.

    Full description at Econpapers || Download paper

  3. Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm. (2021). Amponsah, Odei Michael ; Felix, Nutakor ; Jinke, Li ; Bashiru, Jibril Abdul ; John, Amoah ; Benjamin, Sanful.
    In: Management & Marketing.
    RePEc:vrs:manmar:v:16:y:2021:i:4:p:387-406:n:4.

    Full description at Econpapers || Download paper

  4. Analysing Customers Reactions on Social Media Promotional Campaigns. (2018). Rakesh, Sapna ; Chaturvedi, K R ; Saxena, Anant.
    In: Paradigm.
    RePEc:sae:padigm:v:22:y:2018:i:1:p:80-99.

    Full description at Econpapers || Download paper

Coauthors

Authors registered in RePEc who have wrote about the same topic

Report date: 2025-09-25 20:12:26 || Missing content? Let us know

CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated August, 3 2024. Contact: Jose Manuel Barrueco.