create a website

THE ROLE OF SOCIAL MEDIA IN THE INSURANCE INDUSTRY IN KENYA. (2022). Kajwang, Ben.
In: International Journal of Strategic Marketing Practice.
RePEc:bdu:oijsmp:v:4:y:2022:i:1:p:12-22:id:1631.

Full description at Econpapers || Download paper

Cited: 0

Citations received by this document

Cites: 38

References cited by this document

Cocites: 27

Documents which have cited the same bibliography

Coauthors: 0

Authors who have wrote about the same topic

Citations

Citations received by this document

    This document has not been cited yet.

References

References cited by this document

  1. Afolabi, I. T., Ezenwoke, A. A., & Ayo, C. K. (2017). Competitive analysis of social media data in the banking industry. International Journal of Internet Marketing and Advertising, 11(3), 183-201.

  2. Alcover, C. M., Rico, R., Turnley, W. H., & Bolino, M. C. (2017). Understanding the changing nature of psychological contracts in 21st century organizations: A multiple-foci exchange relationships approach and proposed framework. Organizational Psychology Review, 7(1), 4-35.
    Paper not yet in RePEc: Add citation now
  3. Amini, S., Amini, V., Taheri, H., & Ehteshamrasi, R. (2019). The relationship between Media advertising and the emotional response of the insurance products customers. Consumer Behavior Studies Journal, 5(2), 111-134.
    Paper not yet in RePEc: Add citation now
  4. Babuna, P., Yang, X., Gyilbag, A., Awudi, D. A., Ngmenbelle, D., & Bian, D. (2020). The impact of Covid-19 on the insurance industry. International journal of environmental research and public health, 17(16), 5766.
    Paper not yet in RePEc: Add citation now
  5. Barreto, J. E., & Whitehair, C. L. (2017). Social media and web presence for patients and professionals: evolving trends and implications for practice. PM&R, 9, S98-S105.
    Paper not yet in RePEc: Add citation now
  6. Benitez, J., Ruiz, L., Castillo, A., & Llorens, J. (2020). How corporate social responsibility activities influence employer reputation: The role of social media capability. Decision Support Systems, 129, 113223.

  7. Braojos, J., Benitez, J., & Llorens, J. (2019). How do social commerce-IT capabilities influence firm performance? Theory and empirical evidence. Information & Management, 56(2), 155-171.

  8. Brucker, K. B. (2022). Social Media Marketing and Insurance: An Analysis of the Impact of Social Media Marketing on Small Independent Brokerages of Property and Casualty Insurance.
    Paper not yet in RePEc: Add citation now
  9. Chernyak-Hai, L., & Rabenu, E. (2018). The new era workplace relationships: Is social exchange theory still relevant?. Industrial and Organizational Psychology, 11(3), 456-481.

  10. Cooper-Thomas, H. D., & Morrison, R. L. (2018). Give and take: Needed updates to social exchange theory. Industrial and Organizational Psychology, 11(3), 493-498.

  11. Cropanzano, R., Anthony, E. L., Daniels, S. R., & Hall, A. V. (2017). Social exchange theory: A critical review with theoretical remedies. Academy of management annals, 11(1), 479-516.
    Paper not yet in RePEc: Add citation now
  12. Davis, J., Wolff, H. G., Forret, M. L., & Sullivan, S. E. (2020). Networking via LinkedIn: An examination of usage and career benefits. Journal of Vocational Behavior, 118, 103396.
    Paper not yet in RePEc: Add citation now
  13. Delafrooz, N., Farokhbakht Foomani, A., & Khosravi, M. R. (2017). Specifying the Social Media Usage among Insurance Companies, Agents and Clients (insured)’Interactions (Case study: Iran Insurance Co.). Journal of Business Management, 9(2), 271-294.
    Paper not yet in RePEc: Add citation now
  14. Denisova, I. P., Samoylova, K. N., Shirshov, V. Y., & Myzaev, M. Z. (2019). The digitalization features of the russian social media market insurance service.

  15. Garcia-Morales, V. J., Martín-Rojas, R., & Lardón-López, M. E. (2018). Influence of social media technologies on organizational performance through knowledge and innovation. Baltic Journal of Management.
    Paper not yet in RePEc: Add citation now
  16. Gharakhani, M. (2021). Analyzing the Influential Factors of Social Media on Insurance Decision Making. Roshd-e-Fanavari, 3(67), 41.
    Paper not yet in RePEc: Add citation now
  17. Gnidko, K. (2021). Use of social media marketing by small businesses.
    Paper not yet in RePEc: Add citation now
  18. Huang, L. V., & Liu, P. L. (2017). Ties that work: Investigating the relationships among coworker connections, work-related Facebook utility, online social capital, and employee outcomes. Computers in Human Behavior, 72, 512-524.
    Paper not yet in RePEc: Add citation now
  19. International Journal of Strategic Marketing Practice ISSN: 2520-4025 (Online) Vol. 4, Issue 1, No.1, pp 1-11, 2022 www.iprjb.org Elisashvili, M. (2021). The impact of social media marketing on customer satisfaction and brand loyalty in the Georgian insurance industry (Doctoral dissertation, Ilia State University).
    Paper not yet in RePEc: Add citation now
  20. International Journal of Strategic Marketing Practice ISSN: 2520-4025 (Online) Vol. 4, Issue 1, No.1, pp 1-11, 2022 www.iprjb.org Porter, C. M. (2018). Long live social exchange theory. Industrial and Organizational Psychology, 11(3), 498-504.
    Paper not yet in RePEc: Add citation now
  21. Kiragu, D. N. U. (2019). Drivers of motor vehicle insurance fraud risk: Empirical evidence from insurance companies in Kenya.
    Paper not yet in RePEc: Add citation now
  22. Kwashie, G. E. (2021). An Assessment of Customer Engagement with Insurance Companies on Social Media Platforms (Doctoral dissertation, Ghana Institute of Journalism).
    Paper not yet in RePEc: Add citation now
  23. Luttrell, R. (2018). Social media: How to engage, share, and connect. Rowman & Littlefield.
    Paper not yet in RePEc: Add citation now
  24. Mburu, J. M. (2017). Penetration and Uptake of Insurance in Kenya: A Case of Shopping Malls in Nairobi County, Kenya (Doctoral dissertation, United States International UniversityAfrica) .
    Paper not yet in RePEc: Add citation now
  25. Mwaisaka, F. W. (2017). The influence of social media on the consumer decision making process in the cosmetic industry in Nairobi County, Kenya (Doctoral dissertation, University of Nairobi).
    Paper not yet in RePEc: Add citation now
  26. Naeem, M. (2020). Understanding the role of social media in organizational change implementation. Management Research Review.

  27. O'Connor, C. D. (2017). The police on Twitter: image management, community building, and implications for policing in Canada. Policing and society, 27(8), 899-912.
    Paper not yet in RePEc: Add citation now
  28. Owuor, E. (2018). Impact of disruptive technology on the performance of insurance firms in kenya. Journal of Strategic Management, 3(1), 72-82.
    Paper not yet in RePEc: Add citation now
  29. Pareek, M., Dua, N., & Mittal, M. (2022). Consumer Behaviour Towards Social Media Advertising: A Comparative Analysis of Companies in the Life Insurance Sector in India. Pareek, M., M., Dua, N., & Mittal, M.(2022). Academy of Marketing Studies Journal, 26(1), 1-19.
    Paper not yet in RePEc: Add citation now
  30. Patil, D., & Kumar, M. (2021). A Viewpoint on Digital Marketing and Usage of Social Media Tools during COVID-19 Pandemic. Academy of Marketing Studies Journal.
    Paper not yet in RePEc: Add citation now
  31. Prasanna, D., & Fields, G. (2021). An Empirical Study On Social Media Conversation To Increase Brand Awareness: Startup Organization Context. Academy of Marketing Studies Journal, 25(4), 1-8.
    Paper not yet in RePEc: Add citation now
  32. Rosati, P., Deeney, P., Cummins, M., Van der Werff, L., & Lynn, T. (2019). Social media and stock price reaction to data breach announcements: Evidence from US listed companies. Research in International Business and Finance, 47, 458-469.
    Paper not yet in RePEc: Add citation now
  33. Roshandel Arbatani, T., Hasangholipour Yasori, T., Aghili, S. V., & Javadipour, A. (2019). Selecting Media Mix in Advertising Campaigns: The Insurance Industry. Journal of Business Management, 11(4), 762-781.
    Paper not yet in RePEc: Add citation now
  34. Schaarschmidt, M., & Walsh, G. (2020). Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation. Journal of Business Research, 117, 718-726.

  35. Smith, K. T., & Smith, L. M. (2021). Analysis of Social Media Usage and Relationship to Profit Margin among Insurance Companies. Services Marketing Quarterly, 42(1-2), 108-123.
    Paper not yet in RePEc: Add citation now
  36. White, C. L., & Boatwright, B. (2020). Social media ethics in the data economy: Issues of social responsibility for using Facebook for public relations. Public Relations Review, 46(5), 101980.
    Paper not yet in RePEc: Add citation now
  37. Wu, W. L., & Lee, Y. C. (2017). Empowering group leaders encourages knowledge sharing: integrating the social exchange theory and positive organizational behavior perspective. Journal of Knowledge Management.
    Paper not yet in RePEc: Add citation now
  38. Yoshikawa, K., Wu, C. H., & Lee, H. J. (2018). Generalized social exchange and its relevance to new era workplace relationships. Industrial and Organizational Psychology, 11(3), 486492.

Cocites

Documents in RePEc which have cited the same bibliography

  1. Analyzing the Impact of Corporate Social Responsibility on Employee Satisfaction Using a Hybrid SEM-ANN Approach. (2025). Brki, Vesna Spasojevi ; Miloevi, Isidora ; Arsi, Sanela ; Stojanovi, Anelka ; Mihajlovi, Ivan.
    In: Sustainability.
    RePEc:gam:jsusta:v:17:y:2025:i:9:p:4009-:d:1645732.

    Full description at Econpapers || Download paper

  2. ESG Controversies and Firm Value: Evidence from A-Share Companies in China. (2025). Ma, Shijin.
    In: Sustainability.
    RePEc:gam:jsusta:v:17:y:2025:i:6:p:2750-:d:1616177.

    Full description at Econpapers || Download paper

  3. Digital transformation for the sustainable development of firms: The role of green capability and green culture. (2024). Lin, Jiabao.
    In: Sustainable Development.
    RePEc:wly:sustdv:v:32:y:2024:i:3:p:1861-1875.

    Full description at Econpapers || Download paper

  4. Understanding the Relationship between Adoption and Value Creation on Online Social Networks. (2024). Benitez, Jose ; Bose, Indranil ; Dhar, Suparna.
    In: Information Systems Frontiers.
    RePEc:spr:infosf:v:26:y:2024:i:2:d:10.1007_s10796-023-10398-2.

    Full description at Econpapers || Download paper

  5. Text mining analysis of retail and consumer service leaders sustainability narratives: Are they actually true?. (2024). Bala, Pradip Kumar ; Mukherjee, Arindam ; Raghavendra, Ananya Hadadi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002170.

    Full description at Econpapers || Download paper

  6. The impact of human AI skills on organizational innovation: The moderating role of digital organizational culture. (2024). Luo, Xin ; An, Meng ; Lin, Jiabao.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:182:y:2024:i:c:s014829632400290x.

    Full description at Econpapers || Download paper

  7. Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis. (2024). Lessmann, Stefan ; Gerling, Christopher.
    In: Papers.
    RePEc:arx:papers:2411.14463.

    Full description at Econpapers || Download paper

  8. How does multi‐agent govern corporate greenwashing? A stakeholder engagement perspective from “common” to “collaborative” governance. (2023). Sun, Xiao ; Zhu, Weixing ; Wang, Wei ; Ma, Lin ; Wu, Fengzhi ; Dong, Yuting.
    In: Corporate Social Responsibility and Environmental Management.
    RePEc:wly:corsem:v:30:y:2023:i:1:p:291-307.

    Full description at Econpapers || Download paper

  9. Social Media Sustainability Communication: An Analysis of Firm Behaviour and Stakeholder Responses. (2023). Verma, Nishant Kumar ; Jha, Ashish Kumar.
    In: Information Systems Frontiers.
    RePEc:spr:infosf:v:25:y:2023:i:2:d:10.1007_s10796-022-10257-6.

    Full description at Econpapers || Download paper

  10. Sector-Scale Proliferation of CSR Quality Label Programs via Mimicry: The Rotkäppchen Effect. (2023). Buckley, Ralf.
    In: Sustainability.
    RePEc:gam:jsusta:v:15:y:2023:i:14:p:10910-:d:1192034.

    Full description at Econpapers || Download paper

  11. The Role of Selected Themes and Formats in Social Media Marketing Communication of CSR Activities. (2023). Noga, Tomasz ; le Viet-Blaszczyk, Milena.
    In: European Research Studies Journal.
    RePEc:ers:journl:v:xxvi:y:2023:i:2:p:562-576.

    Full description at Econpapers || Download paper

  12. How organizations leverage digital technology to develop customization and enhance customer relationship performance: An empirical investigation. (2023). Lin, Shunzhi.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:188:y:2023:i:c:s0040162522007752.

    Full description at Econpapers || Download paper

  13. Does Central Environmental Protection Inspector Improve Corporate Social Responsibility? Evidence from Chinese Listed Companies. (2022). Jia, Wei ; Feng, Mei ; Liu, Jia ; Chen, Chu.
    In: Sustainability.
    RePEc:gam:jsusta:v:14:y:2022:i:22:p:15262-:d:975592.

    Full description at Econpapers || Download paper

  14. Sustainable Competitiveness in the Case of SMEs—Opportunities Provided by Social Media in an International Comparison. (2022). Korcsmaros, Enik ; Csinger, Bence.
    In: Sustainability.
    RePEc:gam:jsusta:v:14:y:2022:i:19:p:12505-:d:930702.

    Full description at Econpapers || Download paper

  15. The Importance of Emerging Technologies to the Increasing of Corporate Sustainability in Shipping Companies. (2022). Wagner, Natalia ; Winicki, Bogusz.
    In: Sustainability.
    RePEc:gam:jsusta:v:14:y:2022:i:19:p:12475-:d:930421.

    Full description at Econpapers || Download paper

  16. The Role of Social Responsibility and Ethics in Employees’ Wellbeing. (2022). Dumitriu, Simona ; Nicolescu, Michael Marian ; Cazacu, Marian ; Bocean, Claudiu George.
    In: IJERPH.
    RePEc:gam:jijerp:v:19:y:2022:i:14:p:8838-:d:867703.

    Full description at Econpapers || Download paper

  17. M&A activity as a driver for better ESG performance. (2022). Barros, Victor ; Matos, Pedro Verga ; Vieira, Pedro Rino ; Sarmento, Joaquim Miranda.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:175:y:2022:i:c:s0040162521007691.

    Full description at Econpapers || Download paper

  18. Exploring different appraisals in deviant sharing behaviors: A mixed-methods study. (2022). Cheng, Xusen ; Luo, Xin ; Hou, Tingting ; Ke, Dan.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:139:y:2022:i:c:p:496-509.

    Full description at Econpapers || Download paper

  19. THE ROLE OF SOCIAL MEDIA IN THE INSURANCE INDUSTRY IN KENYA. (2022). Kajwang, Ben.
    In: International Journal of Strategic Marketing Practice.
    RePEc:bdu:oijsmp:v:4:y:2022:i:1:p:12-22:id:1631.

    Full description at Econpapers || Download paper

  20. Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm. (2021). Amponsah, Odei Michael ; Felix, Nutakor ; Jinke, Li ; Bashiru, Jibril Abdul ; John, Amoah ; Benjamin, Sanful.
    In: Management & Marketing.
    RePEc:vrs:manmar:v:16:y:2021:i:4:p:387-406:n:4.

    Full description at Econpapers || Download paper

  21. Value creation and appropriation of software vendors: A digital innovation model for cloud computing. (2021). Klos, Christoph ; Velamuri, Vivek ; Spieth, Patrick ; Benitez, Jose ; Schneckenberg, Dirk.
    In: Post-Print.
    RePEc:hal:journl:hal-03329065.

    Full description at Econpapers || Download paper

  22. Digital Social Responsibility towards Corporate Social Responsibility and Strategic Performance of Hi-Tech SMEs: Customer Engagement as a Mediator. (2021). Yousaf, Zahid ; Khattak, Amira.
    In: Sustainability.
    RePEc:gam:jsusta:v:14:y:2021:i:1:p:131-:d:709595.

    Full description at Econpapers || Download paper

  23. Do CSR Perceptions Influence Work Outcomes in the Health Care Sector? The Mediating Role of Organizational Identification and Employee Attachment. (2021). Hassanie, Souad ; Emeagwali, Okechukwu Lawrence ; Karadas, Georgiana.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:17:p:9840-:d:627406.

    Full description at Econpapers || Download paper

  24. Impact of IT integration on the firm’s knowledge absorption and desorption. (2020). Llorens, Javier ; Ruiz, Laura ; Benitez, Jose ; Braojos, Jessica.
    In: Post-Print.
    RePEc:hal:journl:hal-03160729.

    Full description at Econpapers || Download paper

  25. The Influence of Heuristic judgments in Social Media on Corporate Reputation: A Study in Spanish Leader Companies. (2020). Cerda, Luis Manuel ; Lopez, Jesus Peran ; Saiz, Belen Cambronero.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:4:p:1640-:d:323785.

    Full description at Econpapers || Download paper

  26. Corporate Social Responsibility and Social Media: Comparison between Developing and Developed Countries. (2020). Kvasnika, Roman ; Stanislavska, Lucie Kvasnikova ; Pila, Ladislav ; Margarisova, Klara.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:13:p:5255-:d:377607.

    Full description at Econpapers || Download paper

  27. Analysing Customers Reactions on Social Media Promotional Campaigns. (2018). Rakesh, Sapna ; Chaturvedi, K R ; Saxena, Anant.
    In: Paradigm.
    RePEc:sae:padigm:v:22:y:2018:i:1:p:80-99.

    Full description at Econpapers || Download paper

Coauthors

Authors registered in RePEc who have wrote about the same topic

Report date: 2025-09-24 06:26:26 || Missing content? Let us know

CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated August, 3 2024. Contact: Jose Manuel Barrueco.