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Effect of Demonetization on Advertising, Research & Development and Human Resource Intensities and its Impact on Firm€™s Performance. (2024). Bhattacharyya, Som Sekhar ; Nemana, Praveen.
In: Vision.
RePEc:sae:vision:v:28:y:2024:i:3:p:361-373.

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  41. A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information. (2018). Labrecque, Lauren I ; Milne, George R ; Markos, Ereni.
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  42. “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice. (2018). Konig, Ruben P ; Ketelaar, Paul E ; van Gisbergen, Marnix S ; Janssen, Loes ; Rozendaal, Esther ; Huhn, Arief Ernst ; van Woudenberg, Thabo J ; Bernritter, Stefan F.
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  43. Beauty is truth: The effects of inflated product claims and website interactivity on evaluations of retailers websites. (2018). Motyka, Scott ; Franco, Ana Dolores ; Cervantes, Alfonso Valdez.
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  44. The role of data privacy in marketing. (2017). Murphy, Patrick E ; Martin, Kelly D.
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  45. The Future of Retailing. (2017). Nordfalt, Jens ; Grewal, Dhruv ; Roggeveen, Anne L.
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  46. Personalized ads on Facebook: An effective marketing tool for online marketers. (2017). Tran, Trang P.
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  47. Feeling Close From Afar: The Role of Psychological Distance in Offsetting Distrust in Unfamiliar Online Retailers. (2016). Benedicktus, Ray L ; Darke, Peter R ; Brady, Michael K ; Wilson, Andrew E.
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  48. Mobile Advertising: A Framework and Research Agenda. (2016). Spann, Martin ; Bart, Yakov ; Zubcsek, Peter Pal ; Grewal, Dhruv.
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  49. Task facilitative tools, choice goals, and risk averseness: A process-view study of e-stores. (2016). McKechnie, Sally ; Nath, Prithwiraj.
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  50. The Importance of Trust for Personalized Online Advertising. (2015). Eisenbeiss, Maik ; Bleier, Alexander.
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