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2. Do psychological costs matter? The mechanism of perceived value on green consumption behaviour. (2024). Shao, Changpeng ; Lin, Sen.
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3. A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior. (2023). Phan, The Anh ; Quyen, Pham Ngoc ; Pham, Ngoc Anh.
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2. Exploring antecedents of business angels’ intention to invest. (2018). Frani, Sanda ; Drnovek, Mateja ; Slavec, Alenka.
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3. The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types. (2018). Smith, Ronn J ; Das, Gopal ; Mukherjee, Amaradri.
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4. To reward or develop identification in online brand communities: evidence from emerging markets. (2017). Wang, Yonggui ; Hua, Ying ; Ma, Shuang.
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5. Coercive Tactics and Web Advertising Performance. (2017). Stanfield, Joseph ; Lee, Jiwon ; Kang, Inwon.
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6. The power of persuasive communication to influence sustainable holiday choices: Appealing to self-benefits and norms. (2017). Font, Xavier ; Nawijn, Jeroen ; Hardeman, Gerben.
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7. Fair pay dispersion: A regulatory focus theory view. (2017). Park, Tae-Youn ; Kim, Seongsu ; Sung, Li-Kuo.
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8. Self-construal and feature centrality. (2016). Li, Xingbo ; Jain, Shailendra Pratap ; Desai, Kalpesh Kaushik ; Mao, Huifang.
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12. “Give Me Happiness” or “Take Away My Pain”: Explaining consumer responses to prescription drug advertising. (2015). Bagozzi, Richard P ; Sumpradit, Nithima ; Wright, Len Tiu ; Ascione, Frank J.
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22. Le rôle de l’orientation régulatrice chronique sur les représentations du lien santé-alimentation et les comportements alimentaires: une étude exploratoire. (2013). Besson, Madeleine ; Gurviez, Patricia ; Mugel, Ophelie.
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23. Thinking or Feeling the Risk in Online Auctions: The Effects of Priming Auction Outcomes and the Dual System on Risk Perception and Amount Bid. (2013). Steinhart, Yael ; Kamins, Michael A ; Mazursky, David ; Noy, Avraham.
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28. Is the culture–emotion fit always important?. (2013). Bu, Kyunghee ; Son, Jungmin ; Kim, Donghoon.
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29. It’s all in the mindset: Effects of varying psychological distance in persuasive messages. (2012). Nenkov, Gergana .
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39. Regulatory fit effects on perceived fiscal exchange and tax compliance. (2010). Leder, Susanne ; Mannetti, Lucia ; Holzl, Erik ; Kirchler, Erich.
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40. When does electronic word-of-mouth matter? A study of consumer product reviews. (2010). Zhang, Jason Q. ; Craciun, Georgiana ; Shin, Dong Woo.
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