- Al Ateeq, A., Al Moamary, E., Daghestani, T., Al Muallem, Y., Al Dogether, M., Alsughayr, A., & Househ, M. S. (2015). Using a digital marketing platform for the promotion of an internet–based health encyclopedia in Saudi Arabia. Studies in Health Technology and Informatics, 208, 12–16.
Paper not yet in RePEc: Add citation now
- Alwan, M., & Alshurideh, M. (2022). The effect of digital marketing on purchase intention: Moderating effect of brand equity. International Journal of Data and Network Science, 6(3), 837–848.
Paper not yet in RePEc: Add citation now
- Anisimova, T., & Klyueva, A. (2019). Digital marketing for international entrepreneurship: Empirical evidence from Russian startups. Journal of International Entrepreneurship, 17(1), 75–97.
Paper not yet in RePEc: Add citation now
- Bala, M., & Verma, D. (2018). A critical review of digital marketing. International Journal of Management, IT & Engineering, 8(10), 321–339.
Paper not yet in RePEc: Add citation now
- Baloglu, S., & Pekcan, Y. A. (2006). The website design and internet site marketing practices of upscale and luxury hotels in Turkey. Tourism Management, 27(1), 171–176.
Paper not yet in RePEc: Add citation now
Bouncken, R. B., Kraus, S., & Roig-Tierno, N. (2021). Knowledge-and innovation-based business models for future growth: Digitalized business models and portfolio considerations. Review of Managerial Science, 15(1), 1–14.
- Cantallops, A. S., & Salvi, F. (2014). New consumer behavior: A review of research on eWOM and hotels. International Journal of Hospitality Management, 36, 41–51.
Paper not yet in RePEc: Add citation now
Castillo-Vergara, M., & Alvarez–Marin, A., & Carrasco-Carvajal, O. (2022). The creative process and innovation: The role of knowledge management and industrial cluster. International Journal of Innovation Management, 26(06), 2250044.
- Centobelli, P., Cerchione, R., Esposito, E., & Raffa, M. (2016). Digital marketing in small and medium enterprises: The impact of web–based technologies. Advanced Science Letters, 22(5–6), 1473–1476.
Paper not yet in RePEc: Add citation now
- Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. UK: Pearson.
Paper not yet in RePEc: Add citation now
Chakraborty, U., & Bhat, S. (2018). Credibility of online reviews and its impact on brand image. Management Research Review, 41(1), 148–164.
- Chen, J. V., Nguyen, T., & Jaroenwattananon, J. (2021). What drives user engagement behavior in a corporate SNS account: The role of Instagram features. Journal of Electronic Commerce Research, 22(3), 199–227.
Paper not yet in RePEc: Add citation now
- Chevalier, J. A., & Mayzlin, D. (2006). The effect of word of mouth on sales: Online book reviews. Journal of Marketing Research, 43(3), 345–354.
Paper not yet in RePEc: Add citation now
- Cioppi, M., Curina, I., Forlani, F., & Pencarelli, T. (2019). Online presence, visibility and reputation: A systematic literature review in management studies. Journal of Research in Interactive Marketing, 13(4), 547–577.
Paper not yet in RePEc: Add citation now
- Çizmeci, F., & Ercan, T. (2015). The effect of digital marketing communication tools in the creation brand awareness by housing companies. Megaron, 10(2), 149–161.
Paper not yet in RePEc: Add citation now
- Coviello, N., Milley, R., & Marcolin, B. (2001). Understanding IT-enabled interactivity in contemporary marketing. Journal of Interactive Marketing, 15(4), 18–33.
Paper not yet in RePEc: Add citation now
- Cuevas-Molano, E., Sanchez-Cid, M., & Gordo-Molina, V. (2022). Brand strategy and content management on instagram: Scheduling and message length as factors to improve engagement. Communication & Society-Spain, 35(2), 71–87.
Paper not yet in RePEc: Add citation now
- De Pelsmacker, P., Van Tilburg, S., & Holthof, C. (2018). Digital marketing strategies, online reviews and hotel performance. International Journal of Hospitality Management, 72, 47–55.
Paper not yet in RePEc: Add citation now
- Devece, C., Llopis-Albert, C., & Palacios–Marques, D. (2017). Market orientation, organizational performance, and the mediating role of crowdsourcing in knowledge–based firms. Psychology & Marketing, 34(12), 1127–1134.
Paper not yet in RePEc: Add citation now
- Djafarova, E., & Kramer, K. (2019). YouTube advertising: exploring its effectiveness. The Marketing Review, 19(1–2), 127–145.
Paper not yet in RePEc: Add citation now
- Drèze, X., & Zufryden, F. (2004). Measurement of online visibility and its impact on internet traffic. Journal of Interactive Marketing, 18(1), 20–37.
Paper not yet in RePEc: Add citation now
- Drummond, C., O’Toole, T., & McGrath, H. (2020). Digital engagement strategies and tactics in social media marketing. European Journal of Marketing, 54(6), 1247–1280.
Paper not yet in RePEc: Add citation now
- Dubey, N., & Sangle, P. (2019). Customer perception of CRM implementation in banking context: Scale development and validation. Journal of Advances in Management Research, 16(1), 38–63.
Paper not yet in RePEc: Add citation now
Estrada-Cruz, M., Rodriguez-Hernández, N., Verdú-Jover, A., & Gómez-Gras, J. (2022). The effect of competitive intensity on the relationship between strategic entrepreneurship and organizational results. International Entrepreneurship and Management Journal, 18(1), 1–24.
- Felt, L. J., & Robb, M. B. (2016). Technology addiction: Concern, controversy, and finding balance. Common Sense Media.
Paper not yet in RePEc: Add citation now
Felzensztein, C., Stringer, C., Benson-Rea, M., & Freeman, S. (2014). International marketing strategies in industrial clusters: Insights from the Southern Hemisphere. Journal of Business Research, 5, 837–846.
Ferreira, C. M., & Serpa, S. (2018). Online visibility, social networks and glamorous scientific publications. International Journal of Social Science Studies, 6, 58.
- Gangananda, A. M., Perera, L. A., Pattiyagedara, P. G., & Bandara, W. M. (2022). Examining the effect of social media on online reputation management of hotels special reference to down south area in Sri Lanka during Covid 19 pandemic. International Journal of Engineering and Management Research, 12(1), 93–100.
Paper not yet in RePEc: Add citation now
Gordon, B. R., Zettelmeyer, F., Bhargava, N., & Chapsky, D. (2019). A comparison of approaches to advertising measurement: Evidence from big field experiments at Facebook. Marketing Science, 38(2), 193–225.
- Gretzel, U., & Yoo, K. H. (2008). Use and impact of online travel reviews (pp. 35–46). Springer, Vienna: Information and communication technologies in tourism.
Paper not yet in RePEc: Add citation now
- Guarda, T., Augusto, M. F., Victor, J. A., Mazón, L. M., Lopes, I., & Oliveira, P. (2021). The impact of tiktok on digital marketing (pp. 35–44). Singapore: Springer Singapore: Marketing and Smart Technologies: Proceedings of ICMarkTech, 2020.
Paper not yet in RePEc: Add citation now
Habib, S., Hamadneh, N. N., & Hassan, A. (2022). The relationship between digital marketing, customer engagement, and purchase intention via OTT platforms. Journal of Mathematics, 2022, 1–12. https://doi.org/10.1155/2022/5327626 .
- Haenlein, M., Anadol, E., Farnsworth, T., Hugo, H., Hunichen, J., & Welte, D. (2020). Navigating the New Era of influencer marketing: How to be successful on Instagram, TikTok, & Co. California Management Review, 63(1), 5–25.
Paper not yet in RePEc: Add citation now
- Halicka, K. (2017). Main concepts of technology analysis in the light of the literature on the subject. Procedia Engineering, 182, 291–298.
Paper not yet in RePEc: Add citation now
- Happ, É., & Ivancsó-Horváth, Z. (2018). Digital tourism is the challenge of future–a new approach to tourism. Knowledge Horizons. Economics, 10(2), 9–16.
Paper not yet in RePEc: Add citation now
- Hoang, L. N., & Tung, L. T. (2023). A moderated mediation model of situational context and brand image for online purchases using eWOM. Journal of Product & Brand Management, 32(4), 661–672.
Paper not yet in RePEc: Add citation now
- Ilfeld, J. S., & Winer, R. S. (2002). Generating website traffic. Journal of Advertising Research, 42(5), 49–61.
Paper not yet in RePEc: Add citation now
- Jadhav, G., Gaikwad, S., & Bapat, D. (2023). A systematic literature review: Digital marketing and its impact on SMEs. Journal of Indian Business Research, 15(1), 76–91.
Paper not yet in RePEc: Add citation now
Jung, S. U., & Shegai, V. (2023). The impact of digital marketing innovation on firm performance: Mediation by marketing capability and moderation by firm size. Sustainability, 15(7), 5711.
- Karakayaci, O., & Dincer, I. (2018). Social networks and innovation in industrial clusters: A study in case of Turkish industrial clusters. Megaron, 13(3), 374–394.
Paper not yet in RePEc: Add citation now
Khan, M. A., Alhathal, F., Alam, S., & Minhaj, S. M. (2023). Importance of social networking sites and determining its impact on brand image and online shopping: An empirical study. Sustainability, 15(6), 5129.
- Khwaja, M. G., Mahmood, S., & Zaman, U. (2020). Examining the effects of eWOM, trust inclination, and information adoption on purchase intentions in an accelerated digital marketing context. Information, 11(10), 478.
Paper not yet in RePEc: Add citation now
- Kraus, S., Palmer, C., Kailer, N., Kallinger, F., & Spitzer, J. (2019). Digital entrepreneurship a research agenda on new business models for the twenty–first century. International Journal of Entrepreneurial Behaviour & Research, 25(2), 353–375.
Paper not yet in RePEc: Add citation now
Kraus, S., Schiavone, F., Pluzhnikova, A., & Invernizzi, A. C. (2021). Digital transformation in healthcare: Analyzing the current state-of-research. Journal of Business Research, 123, 557–567.
- Leenders, R., & Dolfsma, W. (2016). Social networks for innovation and new product development. Journal of Product Innovation Management, 33(2), 123–131.
Paper not yet in RePEc: Add citation now
- Levy, S. E., Duan, W., & Boo, S. (2013). An analysis of one-star online reviews and responses in the Washington, DC, lodging market. Cornell Hospitality Quarterly, 54(1), 49–63.
Paper not yet in RePEc: Add citation now
Marques, C. S., Lopes, C., Braga, V., Ratten, V., & Santos, G. (2022). Intuition and rationality in intrapreneurship and innovation outputs: The case of health professionals in primary health care. International Entrepreneurship and Management Journal, 18(2), 579–602.
- Mohammad, A. (2022). The impact of digital marketing success on customer loyalty. Marketing and Management of Innovations, 3, 103–113.
Paper not yet in RePEc: Add citation now
- Neirotti, P., & Raguseo, E. (2021). Mitigating resource dependence on internet visibility providers: Exploring complementarity effects in the positioning of small hotels on online intermediaries. Information & Management, 58(1), 103279.
Paper not yet in RePEc: Add citation now
Nishi, A., Shirado, H., Rand, D. G., & Christakis, N. A. (2015). Inequality and visibility of wealth in experimental social networks. Nature, 526(7573), 426–429.
- Pant, G., & Pant, S. (2018). Visibility of corporate websites: The role of information prosociality. Decision Support Systems, 106, 119–129.
Paper not yet in RePEc: Add citation now
Papathanassis, A., & Knolle, F. (2011). Exploring the adoption and processing of online holiday reviews: A grounded theory approach. Tourism Management, 32(2), 215–224.
- Peco-Torres, F., Polo-Peña, A. I., & Frías Jamilena, D. M. (2023). Antecedents and consequences of strategic online-reputation management: Moderating effect of online tools. Journal of Hospitality and Tourism Technology, 14(3), 384–400.
Paper not yet in RePEc: Add citation now
- Pérez-Rodríguez, G., Pérez-Pérez, M., Fdez-Riverola, F., & Lourenço, A. (2019). Online visibility of software–related web sites: The case of biomedical text mining tools. Information Processing & Management, 56(3), 565–583.
Paper not yet in RePEc: Add citation now
- Phillips, D. (2003). Online public relations. Grada Publishing.
Paper not yet in RePEc: Add citation now
- Popova, N., Kataiev, A., Skrynkovskyy, R., & Nevertii, A. (2019). Development of trust marketing in the digital society. Economic Annals-XXI, 3–4, 13–25.
Paper not yet in RePEc: Add citation now
- Porter, M. E. (2001). Strategy and the internet. Harvard Business Review, 79(3), 62–78.
Paper not yet in RePEc: Add citation now
- Purbasari, A., Maryono, G. P., Mulyanto, F., & Gusdya, W. (2021). Utilization of google my business as a tourism promotion media using local search engine optimization. IAIC Transactions on Sustainable Digital Innovation, 2(2), 169–178.
Paper not yet in RePEc: Add citation now
Rangaswamy, A., Moch, N., Felten, C., Van Bruggen, G., Wieringa, J. E., & Wirtz, J. (2020). The role of marketing in digital business platforms. Journal of Interactive Marketing, 51(1), 72–90.
- Ratten, V. (2020). Social media marketing and international entrepreneurship: A review and future research agenda. Journal of International Entrepreneurship, 18(1), 1–22.
Paper not yet in RePEc: Add citation now
- Ravichandran, T., Lertwongsatien, C., & Lertwongsatien, C. (2005). Effect of information systems resources and capabilities on firm performance: A resource–based perspective. Journal of Management Information Systems, 21(4), 237–276.
Paper not yet in RePEc: Add citation now
- Rogers, D. L. (2016). The digital transformation playbook: Rethink your business for the digital age. Columbia University Press.
Paper not yet in RePEc: Add citation now
- Romero Leguina, J., Cuevas Rumín, Á., & Cuevas Rumín, R. (2020). Digital marketing attribution: Understanding the user path. Electronics, 9(11), 1822.
Paper not yet in RePEc: Add citation now
- Sabate, F., & F., Berbegal-Mirabent., J., Cañabate., A., & Lebherz., P. (2014). Factors influencing popularity of branded content in facebook fan pages. European Management Journal, 32(6), 1001–1011.
Paper not yet in RePEc: Add citation now
- Saberian, F., Amirshahi, M., Ebrahimi, M., & Nazemi, A. (2020). Linking digital platforms’ service dimensions to customers’ purchase. The Bottom Line, 33(4), 315–335.
Paper not yet in RePEc: Add citation now
- Saura, J. R., & Palacios–Marqués, D., & Ribeiro-Soriano, D. (2023). Digital marketing in SMEs via data–driven strategies: Reviewing the current state of research. Journal of Small Business Management, 61(3), 1278–1313.
Paper not yet in RePEc: Add citation now
- Schultheiss, S., Sunkler, S., & Lewandowski, D. (2018). We still trust in Google, but less than 10 years ago: An eye–tracking study. Information Research–an International Electronic Journal, 23(3), 799.
Paper not yet in RePEc: Add citation now
Schultz, C. (2016). Insights from consumer interactions on a social networking site: Findings from six apparel retail brands. Electronic Markets, 26(3), 203–217.
- Sen, R. (2005). Optimal search engine marketing strategy. International Journal of Electronic Commerce, 10(1), 9–25.
Paper not yet in RePEc: Add citation now
- Siddiqui, M. S., Siddiqui, U. A., Khan, M. A., Alkandi, I. G., Saxena, A. K., & Siddiqui, J. H. (2021). Creating electronic word of mouth credibility through social networking sites and determining its impact on brand image and online purchase intentions in India. Journal of Theoretical and Applied Electronic Commerce Research, 16(4), 1008–1024.
Paper not yet in RePEc: Add citation now
- Smith-Daniels, V. L., Schweikhart, S. B., & Smith-Daniels, D. E. (2007). Capacity management in health care services: Review and future research directions. Decision Sciences, 19(4), 889–919.
Paper not yet in RePEc: Add citation now
- Smithson, S., Devece, C. A., & Lapiedra, R. (2011). Online visibility as a source of competitive advantage for small-and medium-sized tourism accommodation enterprises. The Service Industries Journal, 31(10), 1573–1587.
Paper not yet in RePEc: Add citation now
- Song, Y., Santiago, P., Nair, R., Cho, H. J., & Brennan, D. (2023). Dental service sector and patient-reported oral health outcomes: Modification by trust in dentists. Frontiers in Public Health, 11, 1090911.
Paper not yet in RePEc: Add citation now
- Su, N., Reynolds, D., & Sun, B. (2015). How to make your Facebook posts attractive: A case study of a leading budget hotel brand fan page. International Journal of Contemporary Hospitality Management, 27(8), 1772–1790.
Paper not yet in RePEc: Add citation now
- Suryani, T., Fauzi, A., & Nurhadi, M. (2021). Enhancing brand image in the digital era: Evidence from Small and Medium–sized Enterprises (SMEs) in Indonesia. Gadjah Mada International Journal of Business, 23(3), 314–340.
Paper not yet in RePEc: Add citation now
- Swan, E., Dahl, A., & Peltier, J. (2019). Health–care marketing in an omni–channel environment Exploring telemedicine and other digital touchpoints. Journal of Research in Interactive Marketing, 13(4), 602–618.
Paper not yet in RePEc: Add citation now
- Syafganti, I., Ramadanty, S., & Walrave, M. (2023). The consistency of projected online destination images: Comparing the official websites and Instagram accounts of main destinations in Southeast Asia. Journal of Place Management and Development, 16(2), 163–182.
Paper not yet in RePEc: Add citation now
- Szymanski, G., & Lininski, P. (2018). Model of the effectiveness of Google AdWords advertising activities. In 018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT), 2, 98–101.
Paper not yet in RePEc: Add citation now
Tarazona-Montoya, R., Peris-Ortiz, M., & Devece, C. (2020). The value of cluster association for digital marketing in tourism regional development. Sustainability, 12, 9887.
- Thelwall, M., & Vis, F. (2017). Gender and image sharing on Facebook, Twitter, Instagram, Snapchat and WhatsApp in the UK: Hobbying alone or filtering for friends? Aslib Journal of Information Management, 69(6), 702–720.
Paper not yet in RePEc: Add citation now
- Thomas, J. S., Chen, C., & Iacobucci, D. (2022). Email marketing as a tool for strategic persuasion. Journal of Interactive Marketing, 57(3), 377–392.
Paper not yet in RePEc: Add citation now
- Trusov, M., Bucklin, R. E., & Pauwels, K. (2009). Effects of word–of–mouth versus traditional marketing: Findings from an internet social networking site. Journal of Marketing, 73(5), 90–102.
Paper not yet in RePEc: Add citation now
Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2018). Electronic commerce 2018: A managerial and social networks perspective. Springer.
- Vafeiadis, T., & Skordoulis, M. (2020). The impact of social media marketing on entrepreneurial performance. Journal of Innovation & Knowledge, 5(3), 198–204.
Paper not yet in RePEc: Add citation now
- Wang, W., & Street, W. N. (2018). Modeling and maximizing influence diffusion in social networks for viral marketing. Applied Network Science, 3(1), 1–26.
Paper not yet in RePEc: Add citation now
- Wegner, R., Silva, D., Veiga, C., Estivalete, V., Rossato, V., Malheiros, B., & Michel. (2023). Performance analysis of social media platforms: Evidence of digital marketing. Journal of Marketing Analytics, 1, 1–2. https://doi.org/10.1057/s41270-023 .
Paper not yet in RePEc: Add citation now
Wei, S. R. (2001). Uses of the internet in the global hotel industry. Journal of Business Research, 3(54), 235–241.
- Wiredu, G. (2022). Organizing digital platforms and customer needs for digital service innovation. African Journal of Information Systems, 14(2), 137–164.
Paper not yet in RePEc: Add citation now
- Wong, J. (2005). Analyzing the intention to purchase on hotel websites: A study of travelers to Hong Kong. International Journal of Hospitality Management, 24(3), 311–329.
Paper not yet in RePEc: Add citation now
Yague-Perales, R., & March-Chorda, I. (2013). Performance analysis of NTBFs in knowledge-intensive industries: Evidence from the human health sector. Journal of Business Research, 66(10), 1983–1989.
- Ye, Q., Law, R., & Gu, B. (2009). The impact of online user reviews on hotel room sales. International Journal of Hospitality Management, 28(1), 180–182.
Paper not yet in RePEc: Add citation now
- Zheng, S., Xie, H., & Lui, J. C. (2021). Pricing social visibility service in online social networks: Modeling and algorithms. In Proceedings of the 2021 IEEE/ACM international conference on advances in social networks analysis and mining (pp. 209–213). https://www.cse.cuhk.edu.hk/~cslui/PUBLICATION/ASONAM-2021.pdf .
Paper not yet in RePEc: Add citation now