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Marketing’s role in promoting dignity and human rights: A conceptualization for assessment and future research. (2024). Ghai, Sakshi ; Morningstar, Andrew ; Wein, Tom ; Lamberton, Cait.
In: Journal of the Academy of Marketing Science.
RePEc:spr:joamsc:v:52:y:2024:i:5:d:10.1007_s11747-024-01008-x.

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  1. Addressing the greatest global challenges (UN SDGs) with a marketing lens. (2024). Hulland, John ; Kopalle, Praveen K ; Grewal, Dhruv.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:52:y:2024:i:5:d:10.1007_s11747-024-01049-2.

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Cocites

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  1. Diversity representation in advertising. (2025). McFerran, Brent ; Sands, Sean ; Campbell, Colin ; Mavrommatis, Alexis.
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  2. Inclusive marketing: A review and research agenda. (2025). Tuli, Nikhita ; Kumar, Harish ; Srivastava, Vibhava.
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  3. Marketing’s role in promoting dignity and human rights: A conceptualization for assessment and future research. (2024). Ghai, Sakshi ; Morningstar, Andrew ; Wein, Tom ; Lamberton, Cait.
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  4. The persuasive power of social media influencers in brand credibility and purchase intention. (2024). Zheng, Xiaoyong ; Liu, Xiao.
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  5. Unpacking nontarget majority consumers responses to modest fashion: How market controversy perpetuates marketplace exclusion. (2023). Parguel, Beatrice ; Audrezet, Alice.
    In: Post-Print.
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  9. Multiple mental categorizations of culture-laden website design. (2022). Richard, Marie-Odile ; Gierl, Heribert ; Fastoso, Fernando ; Bartikowski, Boris.
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  10. Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection. (2021). Madadi, Rozbeh ; Fazli-Salehi, Reza ; Zuiga, Miguel Angel ; Torres, Ivonne M.
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  11. Sexual orientation and consumption: Why and when do homosexuals and heterosexuals consume differently?. (2020). Eisend, Martin ; Hermann, Erik.
    In: International Journal of Research in Marketing.
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  12. You and I have nothing in common: The role of dissimilarity in interpersonal influence. (2019). , Peeter ; Tuk, Mirjam A ; Smidts, Ale.
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  13. Ethnic marketing to the global millennial consumers: Challenges and opportunities. (2019). Licsandru, Tana Cristina ; Cui, Charles Chi.
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  14. The effect of traditionally marginalized groups in advertising on consumer response. (2018). Yang, Linyun W ; Stuart, Jennifer Ames ; Ruggs, Enrica N.
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  15. Under blood pressure – differentiated versus undifferentiated marketing to increase blood donations. (2017). Boenigk, Silke ; Sundermann, Larissa M ; Willems, Jurgen.
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  16. Speak my language or look like me? – Language and ethnicity in bilingual customer service recovery. (2017). Clark, Terry ; Azab, Carol.
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  17. The role of a model’s race in influencing Chinese consumers’ product perception. (2016). Xu, Xiaobing ; Chen, Rong.
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  18. Taxonomy of Marketing Strategies Using Bank Customers’ Clustering. (2016). Ansari, Azarnoush ; Riasi, Arash.
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  19. The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions. (2013). Verlegh, P. W. J., ; Puntoni, S. ; Lenoir, A-S. I., ; Reed, A..
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  20. Understanding the influence of cross-cultural Consumer-to-Consumer Interaction on consumer service satisfaction. (2013). Grier, Sonya A. ; Johnson, Guillaume D..
    In: Journal of Business Research.
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  21. The impact of cultural symbols and spokesperson identity on attitudes and intentions. (2013). Puntoni, Stefano ; Lenoir, Anne-Sophie I ; Reed, Americus.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:30:y:2013:i:4:p:426-428.

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  22. A Cultural Models Approach to Osteoporosis Prevention and Treatment. (2012). Otmar, Rene ; Morrow, Martha ; Kotowicz, Mark A ; Pasco, Julie A ; Nicholson, Geoffrey C ; Reventlow, Susanne D.
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  23. On the importance of social integration for minority targeting effectiveness. (2012). Antioco, Michael ; Bernardin, Lidwine ; Vanhamme, Joelle ; Hardy, Anaik.
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  24. Advertising strategy for outbound travel services. (2011). Shin, Matthew ; Kang, Inwon ; Cheon, Deokhee .
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  25. Do target and non-target ethnic group adolescents process advertisements differently?. (2011). Butt, Muhammad Mohsin ; de Run, Ernest Cyril.
    In: Australasian marketing journal.
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  26. Enhancing breast cancer communications: A cultural models approach. (2008). Grier, Sonya A ; Barg, Frances K.
    In: International Journal of Research in Marketing.
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  27. Consumer Distinctiveness and Advertising Persuasion. (2002). Grier, Sonya A. ; Brumbaugh, Anne M..
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