1. Generative artificial intelligence: Marketing’s death knell or ringing in a new era?. (2025). Li, Weifeng ; Rubera, Gaia ; Hulland, John.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:53:y:2025:i:3:d:10.1007_s11747-025-01100-w.

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2. Empowering GenAI stakeholders. (2025). Hermann, Erik ; Puntoni, Stefano.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:53:y:2025:i:3:d:10.1007_s11747-025-01098-1.

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1. Aljafari, R., Soh, F., Setia, P., & Agarwal, R. (2024). The local environment matters: Evidence from digital healthcare services for patient engagement. Journal of the Academy of Marketing Science. (in this issue). https://doi.org/10.1007/s11747-023-00972-0 .

2. Davenport, T., Grewal, D., Satornino, C. B., & Guha, A. (2024). How generative AI is shaping the future of marketing. Unpublished Working Paper, Babson College, MA.
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4. de Ruyter, K., Keeling, D. I., Plangger, K., Montecchi, M., Scott, M. L., & Dahl, D. W. (2022). Reimagining marketing strategy: Driving the debate on grand challenges. Journal of the Academy of Marketing Science, 50(1), 13–21.

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9. Grewal, D., Guha, A., Noble, S. M., & Bentley, K. (2024). The food production–consumption chain: Fighting food insecurity, loss, and waste with technology. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-024-01040-x .

10. Grewal, D., Hulland, J., Kopalle, P., & Karahanna, E. (2020). The future of technology and marketing: A multidisciplinary perspective. Journal of the Academy of Marketing Science, 48(1), 1–8.

11. Gupta, S., & Sheth, J. (2024). Mindful consumption: Its conception, measurement, and implications. Journal of the Academy of Marketing Science. (in this issue). https://doi.org/10.1007/s11747-023-00970-2 .

12. Haenlein, M., Bitner, M. J., Kohli, A. K., Lemon, K. N., & Reibstein, D. J. (2022). Guest editorial: Responsible research in marketing. Journal of the Academy of Marketing Science, 50(1), 8–12. .

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14. Hill, R. P., & Sharma, E. (2020). Consumer vulnerability. Journal of Consumer Psychology, 30(3), 551–570.
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15. Kim, Y., Bendle, N., Hulland, J., & Pfarrer, M. (2024). Corporate Sustainability Research in Marketing: Mapping Progress and Broadening our Perspective. Journal of the Academy of Marketing Science. (in this issue).

16. Kopalle, P. K., Burkhardt, J., Gillingham, K., Grewal, L. S., & Ordabayeva, N. (2024). Delivering affordable clean energy to consumers. Journal of the Academy of Marketing Science. (in this issue). https://doi.org/10.1007/s11747-024-01003-2 .

17. Lamberton, C., Wein, T., Morningstar, A., & Ghai, S. (2024). Marketing’s role in promoting dignity and human rights: A conceptualization for assessment and future research. Journal of the Academy of Marketing Science. (in this issue). https://doi.org/10.1007/s11747-024-01008-x .

18. Mende, M., Borah, A., Scott, M. L., Bolton, L. E., & Lee, L. (2024a). People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research. Journal of Consumer Research, 51(1), 91–103.
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19. Mende, M., Bradford, T. W., Roggeveen, A. L., Scott, M.L., & Zavala, M. (2024b). Consumer vulnerability dynamics and marketing: Conceptual foundations and future research opportunities. Journal of the Academy of Marketing Science. (in this issue). https://doi.org/10.1007/s11747-024-01039-4 .

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21. Mittal, V., & Jung, J. (2024). Revitalizing educational institutions through customer focus. Journal of the Academy of Marketing Science. (in this issue). https://doi.org/10.1007/s11747-024-01007-y .

22. Nenkov, G. Y. (2024). Shifting focus in the fight against core environmental challenges. Journal of the Academy of Marketing Science. (in this issue). https://doi.org/10.1007/s11747-023-01001-w .

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1. Recycle right: How to decrease recycling contamination with informational point-of-disposal signage. (2025). Cakanlar, Aylin ; Hunter, Megan ; Nenkov, Gergana Y.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:53:y:2025:i:3:d:10.1007_s11747-024-01058-1.

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2. They’re not my people: When inclusive marketing backfires. (2025). Shiu, Edward ; McGowan, Miriam ; Hassan, Louise May.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:53:y:2025:i:2:d:10.1007_s11747-025-01105-5.

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3. “We could be heroes”: Reflections on reimagining marketing strategies for a better world. (2025). Scott, Maura L ; Dahl, Darren W ; Keeling, Debbie I ; Ruyter, KO ; Montecchi, Matteo ; Plangger, Kirk.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:53:y:2025:i:2:d:10.1007_s11747-025-01099-0.

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4. Platform cooperatives in the sharing economy: How market challengers bring change from the margins. (2025). Laamanen, Mikko ; Eckhardt, Giana M ; Atanasova, Aleksandrina.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:53:y:2025:i:2:d:10.1007_s11747-024-01042-9.

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5. Activating the sustainable consumer:The role of customer involvement in corporate sustainability. (2025). Foege, Johann Nils ; Edinger-Schons, Laura Marie ; Harms, Stephan ; Reppmann, Manuel.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:53:y:2025:i:2:d:10.1007_s11747-024-01036-7.

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6. The impact of corporate social irresponsibility on prosocial consumer behavior. (2025). Kim, Su Min ; He, Hongwei ; Gustafsson, Anders.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:53:y:2025:i:2:d:10.1007_s11747-024-01021-0.

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7. How an ethos of repair shapes material sustainability in services. (2025). Godfrey, Matthew D ; Price, Linda L.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:53:y:2025:i:2:d:10.1007_s11747-023-00993-9.

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8. Purpose orientation: An emerging theory transforming business for a better world. (2025). Blocker, Christopher P ; Cannon, Joseph P ; Zhang, Jonathan Z.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:53:y:2025:i:2:d:10.1007_s11747-023-00989-5.

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9. The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value. (2025). Mazodier, Marc ; Khenfer, Jamel ; Henderson, Conor M.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:53:y:2025:i:2:d:10.1007_s11747-023-00977-9.

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10. Rural women microentrepreneurs, consumer acquisition, and value delivery: Evidence from a quasi-experiment in rural India. (2025). Pedada, Kiran ; Chauradia, Amit J ; Chatterjee, Aindrila.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:53:y:2025:i:1:d:10.1007_s11747-024-01053-6.

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11. Video moves you: Randomized field experiment shows how in-app videos increase exercise. (2025). Riedl, Christoph ; Pauwels, Koen.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:197:y:2025:i:c:s014829632500284x.

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12. Overcoming reactance to climate change: The business-ecology nexus. (2025). Liyanaarachchi, Gajendra ; Gamage, Thilini Chathurika ; Viglia, Giampaolo ; Charton-Vachet, Florence.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:190:y:2025:i:c:s0148296325000529.

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13. Responsible stakeholder engagement marketing. (2025). Sharma, Amalesh ; Hollebeek, Linda D ; Kumar, V ; Srivastava, Rajendra K ; Rajan, Bharath.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:189:y:2025:i:c:s0148296324006477.

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14. Can marketing reduce inequality? Evidence from marketing science. (2025). Lim, Weng Marc ; Ashik, Farhan ; Voola, Ranjit ; Vassallo, Jarrod P.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005575.

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15. Corporate sustainability research in marketing: Mapping progress and broadening our perspective. (2024). Pfarrer, Michael D ; Hulland, John ; Bendle, Neil T ; Kim, Youngtak M.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:52:y:2024:i:5:d:10.1007_s11747-024-01050-9.

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16. Addressing the greatest global challenges (UN SDGs) with a marketing lens. (2024). Hulland, John ; Kopalle, Praveen K ; Grewal, Dhruv.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:52:y:2024:i:5:d:10.1007_s11747-024-01049-2.

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17. Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy. (2024). Sinha, Gaurav R ; Sridharan, Srinivas ; Sreekumar, Arun ; Viswanathan, Madhu.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:52:y:2024:i:5:d:10.1007_s11747-024-01022-z.

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18. Marketing’s role in promoting dignity and human rights: A conceptualization for assessment and future research. (2024). Ghai, Sakshi ; Morningstar, Andrew ; Wein, Tom ; Lamberton, Cait.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:52:y:2024:i:5:d:10.1007_s11747-024-01008-x.

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19. Do consumers benefit from national-brand listings by hard discounters?. (2024). Dekimpe, Marnik G ; Geyskens, Inge ; Lin, Didi ; Deleersnyder, Barbara.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:52:y:2024:i:1:d:10.1007_s11747-023-00937-3.

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20. Circular economy and agriculture: mapping scientific productivity, research pattern and future research direction. (2024). Ali, Tabassum.
    In: Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development.
    RePEc:spr:endesu:v:26:y:2024:i:12:d:10.1007_s10668-023-03963-x.

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21. Beacons to conceptual impact. (2024). Plangger, Kirk ; Tronvoll, Brd.
    In: AMS Review.
    RePEc:spr:amsrev:v:14:y:2024:i:1:d:10.1007_s13162-024-00282-w.

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22. Lonely and Insecure: How salesperson Well-Being impacts performance. (2024). Good, Valerie ; Mangus, Stephanie M ; Fehl, Amy Greiner.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:184:y:2024:i:c:s0148296324003916.

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23. Enhancing Adoption of Sustainable Product Innovations: Addressing Reduced Performance with Risk-Reducing Product Modifications. (2024). Heidenreich, Sven ; Schumann, Jan H ; Nagel, Christian.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:179:y:2024:i:c:s0148296324001887.

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24. The Journal of the Academy of Marketing Science at 50: A historical analysis. (2023). Marti-Parreo, Jose ; Bonetti, Francesca ; Calma, Angelito ; Borah, Abhishek.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:51:y:2023:i:1:d:10.1007_s11747-022-00905-3.

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25. Insider stories: analyzing internal sustainability efforts of major US companies from online reviews. (2023). Epanovi, Sanja ; Montecchi, Matteo ; Capra, Licia ; Sen, Indira ; Quercia, Daniele.
    In: Palgrave Communications.
    RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-01672-4.

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26. A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms. (2023). Petcharat, Thanatchaphan ; Jattamart, Aungkana ; Leelasantitham, Adisorn.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001972.

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27. Convergence of business, innovation, and sustainability at the tipping point of the sustainable development goals. (2023). Lim, Weng Marc ; Voola, Ranjit ; Gupta, Girish ; Azmat, Fara ; Moyeen, Abdul.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:167:y:2023:i:c:s0148296323005295.

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28. Strategic storytelling in the age of sustainability. (2023). Standaert, Willem ; Dessart, Laurence.
    In: Business Horizons.
    RePEc:eee:bushor:v:66:y:2023:i:3:p:371-385.

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29. Guidelines for advancing theory and practice through bibliometric research. (2022). Kumar, Satish ; Lim, Weng Marc ; Donthu, Naveen ; Mukherjee, Debmalya.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:148:y:2022:i:c:p:101-115.

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30. Hey, did you see that label? Its sustainable!: Understanding the role of sustainable labelling in shaping sustainable purchase behaviour for sustainable development. (2022). Zhu, Yongming ; Luthra, Sunil ; Taneja, Shilpa ; Jiang, Hongbing ; Kumar, Anil ; Siraj, Ahsan.
    In: Business Strategy and the Environment.
    RePEc:bla:bstrat:v:31:y:2022:i:7:p:2820-2838.

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