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19. From brand control to brand co-creation: An integrated framework of brand paradigms and emerging brand perspectives. (2022). Siano, Alfonso ; Bertolini, Alessandra ; Vollero, Agostino.
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20. Reassessing product line breadth effectiveness: The role of heterogeneity, moderation, and cumulative effects. (2022). Pham, Ngoc ; Johnson, Lester W ; Hugh, Dean Charles ; Mirzaei, Abas.
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21. The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆. (2022). Laporte, Marie-Eve ; Aime, Isabelle ; Berger-Remy, Fabienne.
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22. A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities: The case of Samsung vs. Huawei. (2022). Yannopoulou, Natalia ; Liu, Martin J ; Chandrasapth, Koblarp ; Schoefer, Klaus.
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23. Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation. (2022). Navazhylava, Kseniya ; Chatzopoulou, Elena.
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24. Toward a conceptual understanding of co-creation in branding. (2022). Sarasvuo, Sonja ; Kovalchuk, Marina ; Rindell, Anne.
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25. Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?. (2021). Kucharska, Wioleta ; Confente, Ilenia.
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26. Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix. (2021). Pattuglia, Simonetta ; Amoroso, Sara ; Khan, Imran.
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27. Do brand micro-blogs entities’ interactivity enhance customer’s brand resonance? Evidence from China. (2021). Wang, Xingyuan ; Cheng, Xian ; Zhao, Haichuan ; Qin, Chunqing.
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28. Organizational Challenges of Online Customer Co-Creation for Innovation: A Middle-Managers’ Perspective in the Italian Food Context. (2021). Rossi, Carla.
    In: International Journal of Marketing Studies.
    RePEc:ibn:ijmsjn:v:13:y:2021:i:1:p:42.

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29. Online Social Network Viability: Misinformation Management Based on Service and Systems Theories. (2021). Gaeta, Matteo ; Carrubbo, Luca ; Loia, Francesca ; Sarno, Debora.
    In: International Journal of Business and Management.
    RePEc:ibn:ijbmjn:v:14:y:2021:i:1:p:17.

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30. Sustainability and Tourism Marketing: A Bibliometric Analysis of Publications between 1997 and 2020 Using VOSviewer Software. (2021). De, William Quezado ; Bairrada, Cristela Maia ; Coelho, Arnaldo.
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31. Differences between TripAdvisor and Booking.com in branding co-creation. (2021). Tiago, Flávio ; Rita, Paulo ; Borges-Tiago, Maria Teresa ; Arruda, Carolina.
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32. Betting on Bitcoin: How social collectives shape cryptocurrency markets. (2021). Tana, Silviana ; Breidbach, Christoph F.
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    RePEc:eee:jbrese:v:122:y:2021:i:c:p:311-320.

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33. Co-creating high-value hospitality services in the tourism ecosystem: Towards a paradigm shift?. (2020). Skourtis, George ; Paschalidis, Dimitrios ; Dontas-Chrysis, Dimitrios-Michail ; Giannopoulos, Antonios ; Kalliga, Alexandra.
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34. Co-creating high-value hospitality services in the tourism ecosystem: Towards a paradigm shift?. (2020). Skourtis, George ; Paschalidis, Dimitrios ; Dontas-Chrysis, Dimitrios-Michail ; Giannopoulos, Antonios ; Kalliga, Alexandra.
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35. Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management. (2020). Iglesias, Oriol ; Ind, Nicholas.
    In: Journal of Brand Management.
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36. How Co-creation Increases Employee Corporate Social Responsibility and Organizational Engagement: The Moderating Role of Self-Construal. (2020). White, Katherine ; Robertson, Jennifer L ; Simpson, Bonnie.
    In: Journal of Business Ethics.
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37. Chronicles of Consumer-Brand Experience: A Systematic Review and Research Agenda. (2020). Amoroso, Sara.
    In: International Journal of Marketing Studies.
    RePEc:ibn:ijmsjn:v:11:y:2020:i:1:p:100.

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38. Green Co-Creation Strategies among Supply Chain Partners: A Value Co-Creation Perspective. (2020). Yang, Yefei ; Shi, Xianliang ; Li, Genzhu.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:10:p:4305-:d:362521.

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39. A Marketing Approach to a Psychological Problem: Problematic Smartphone Use on Adolescents. (2020). Ari, Ela ; Ertemel, Adnan Veysel.
    In: IJERPH.
    RePEc:gam:jijerp:v:17:y:2020:i:7:p:2471-:d:341520.

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40. Enhancing member-institution relationships through social media: The role of other-user engagement behavior and similarity perceptions. (2020). Roy, Sanjit Kumar ; Harrigan, Paul ; Fujita, Momoko ; Soutar, Geoffrey N.
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    RePEc:eee:jbrese:v:121:y:2020:i:c:p:642-654.

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41. Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities. (2020). Pedeliento, Giuseppe ; Andreini, Daniela ; Veloutsou, Cleopatra.
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    RePEc:eee:jbrese:v:119:y:2020:i:c:p:481-494.

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42. Creating and managing participative brand communities: The roles members perform. (2020). Black, Iain ; Veloutsou, Cleopatra.
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    RePEc:eee:jbrese:v:117:y:2020:i:c:p:873-885.

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43. Humanizing stigmatized places: Inter-group contact and attitude change toward Pakistan and Iran in the ‘Humans of New York’ Facebook space. (2020). Yousaf, Salman ; Xiucheng, Fan.
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    RePEc:eee:jbrese:v:116:y:2020:i:c:p:666-679.

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44. Co-creating brand image and reputation through stakeholder’s social network. (2020). Kitchen, Philip ; Foroudi, Pantea ; Hafeez, Khalid ; Pantano, Eleonora ; Priporas, Costas ; Nazarian, Alireza ; Ziyadin, Sayabek.
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45. Performative corporate brand identity in industrial markets: The case of German prosthetics manufacturer Ottobock. (2020). Kristal, Samuel ; Henseler, Jorg ; Baumgarth, Carsten.
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46. Meaningful experiences: an embodied cognition perspective on brand meaning co-creation. (2019). Stach, Jens.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:26:y:2019:i:3:d:10.1057_s41262-018-0133-1.

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47. Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices. (2019). Schmeltz, Line ; Kjeldsen, Anna Karina.
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48. Brand tribalism in technology and sport: determinants and outcomes. (2019). Sierra, Jeremy J ; Taute, Harry A.
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    RePEc:pal:jobman:v:26:y:2019:i:2:d:10.1057_s41262-018-0121-5.

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49. The Ethics of Gamification in a Marketing Context. (2019). Roper, Stephen ; Thorpe, Andrea Stevenson.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:155:y:2019:i:2:d:10.1007_s10551-017-3501-y.

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50. Investigating the development of brand loyalty in brand communities from a positive psychology perspective. (2019). Chang, Shu-Hao ; Wang, Kai-Yu ; Lin, Jin-An.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:99:y:2019:i:c:p:446-455.

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51. Co-creating corporate brand identity with online brand communities: A managerial perspective. (2019). McKechnie, Sally ; Winklhofer, Heidi ; Essamri, Azzouz.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:96:y:2019:i:c:p:366-375.

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52. Reprint of A renaissance of brand experience: Advancing the concept through a multi-perspective analysis. (2019). Zarantonello, Lia ; Pedeliento, Giuseppe ; Andreini, Daniela ; Solerio, Chiara.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:96:y:2019:i:c:p:355-365.

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53. Value co-creation and customer citizenship behavior. (2019). Koniordos, Michalis ; Assiouras, Ioannis ; Skourtis, George ; Buhalis, Dimitrios ; Giannopoulos, Antonios.
    In: Annals of Tourism Research.
    RePEc:eee:anture:v:78:y:2019:i:c:5.

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54. Social media brand communities and brand value co-creation: Evidences from Italy. (2018). Rialti, Riccardo ; Laudano, Maria Carmen ; Zollo, Lamberto ; Ciappei, Cristiano.
    In: MERCATI & COMPETITIVIT?.
    RePEc:fan:mcmcmc:v:html10.3280/mc2018-003007.

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55. Who is the attached endorser? An examination of the attachment-endorsement spectrum. (2018). Mulye, Rajendra ; Saldanha, Natalya ; Rahman, Kaleel.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:43:y:2018:i:c:p:242-250.

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56. Customer value co-creation behavior: A dyadic exploration of the influence of salesperson emotional intelligence on customer participation and citizenship behavior. (2018). Chaker, Nawar N ; Beeler-Connelly, Lisa L ; Delpechitre, Duleeep.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:92:y:2018:i:c:p:9-24.

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57. A renaissance of brand experience: Advancing the concept through a multi-perspective analysis. (2018). Zarantonello, Lia ; Pedeliento, Giuseppe ; Andreini, Daniela ; Solerio, Chiara.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:91:y:2018:i:c:p:123-133.

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58. The influence of rituals on luxury product consumption: implications for brands. (2017). Spielmann, Nathalie ; Cowan, Kirsten.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:24:y:2017:i:5:d:10.1057_s41262-017-0045-5.

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