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1. Which Firms Gain from Digital Advertising? Evidence from a Field Experiment. (2023). Dai, Weijia ; Luca, Michael.
   In: Harvard Business School Working Papers.
   RePEc:hbs:wpaper:17-025.

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2. An analytical model of the relationship between product quality and advertising. (2017). Chenavaz, Régis ; Jasimuddin, Sajjad M.
   In: Post-Print.
   RePEc:hal:journl:hal-01685892.

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3. Effect of Advertising on the Brand Loyalty of Cosmetic Products among College Students. (2016). Yamoah, Emmanuel Erastus ; Ababio, Abraham Gyamfi.
   In: International Review of Management and Marketing.
   RePEc:eco:journ3:2016-01-02.

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4. Advertising’s Elusive Economic Rationale: is there a case for limiting tax relief?. (2015). Driver, Ciaran.
   In: MPRA Paper.
   RePEc:pra:mprapa:68790.

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5. The effects of corporate social responsibility on brand equity and firm performance. (2015). Yu, Tiffany Hui-Kuang ; Chen, Pei-Hua ; Wang, David Han-Min ; Hsiao, Chih-Yi .
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:68:y:2015:i:11:p:2232-2236.

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6. The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market. (2014). O'Connell, Martin ; Griffith, Rachel ; Dubois, Pierre.
   In: TSE Working Papers.
   RePEc:tse:wpaper:28116.

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7. Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment. (2014). Tadelis, Steven ; Blake, Thomas ; Nosko, Chris.
   In: NBER Working Papers.
   RePEc:nbr:nberwo:20171.

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8. Advertising and Environmental Stewardship: Evidence from the BP Oil Spill. (2014). Hastings, Justine ; Chyn, Eric ; Barrage, Lint.
   In: NBER Working Papers.
   RePEc:nbr:nberwo:19838.

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9. Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!. (2014). Lewis, Randall ; Reiley, David.
   In: Quantitative Marketing and Economics (QME).
   RePEc:kap:qmktec:v:12:y:2014:i:3:p:235-266.

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10. The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market. (2014). O'Connell, Martin ; Griffith, Rachel ; Dubois, Pierre.
    In: CEPR Discussion Papers.
    RePEc:cpr:ceprdp:9942.

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11. Beer Snobs do Exist: Estimation of Beer Demand by Type. (2014). Toro González, Daniel ; Mittelhammer, Ron ; McCluskey, Jill ; Toro-Gonzalez, Daniel.
    In: 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota.
    RePEc:ags:aaea14:169787.

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12. Advertising Effects in Presidential Elections. (2013). Gordon, Brett ; Hartmann, Wesley R..
    In: Marketing Science.
    RePEc:inm:ormksc:v:32:y:2013:i:1:p:19-35.

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13. Information content of advertising: Empirical evidence from the OTC analgesic industry. (2013). Ciliberto, Federico ; Anderson, Simon ; Liaukonyte, Jura.
    In: International Journal of Industrial Organization.
    RePEc:eee:indorg:v:31:y:2013:i:5:p:355-367.

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14. Advertising expenditure and consumer prices. (2013). Rauch, Ferdinand.
    In: International Journal of Industrial Organization.
    RePEc:eee:indorg:v:31:y:2013:i:4:p:331-341.

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15. The value relevance of brand equity in the financial services industry: an empirical analysis using quantile regression. (2012). Yu, Tiffany ; Ye, Fang-Ru ; Wang, David.
    In: Service Business.
    RePEc:spr:svcbiz:v:6:y:2012:i:4:p:459-471.

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16. Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry. (2012). Renault, Régis ; Ciliberto, Federico ; Anderson, Simon ; Liaukonyte, Jura.
    In: MPRA Paper.
    RePEc:pra:mprapa:38626.

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17. Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions. (2012). Ching, Andrew ; Ishihara, Masakazu.
    In: Management Science.
    RePEc:inm:ormnsc:v:58:y:2012:i:7:p:1374-1387.

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18. The impact of direct-to-consumer television and magazine advertising on antidepressant use. (2012). Avery, Rosemary J. ; Eisenberg, Matthew D. ; Simon, Kosali I..
    In: Journal of Health Economics.
    RePEc:eee:jhecon:v:31:y:2012:i:5:p:705-718.

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19. “A Definition at Last, But What Does it All Mean?” Newspaper Coverage of Organic Food Production and its Effects on Milk Purchases. (2012). Kiesel, Kristin.
    In: Journal of Regional Analysis and Policy.
    RePEc:ags:jrapmc:122316.

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20. The Evolution of Internal Market Structure. (2011). Rutz, Oliver J. ; Sonnier, Garrett P..
    In: Marketing Science.
    RePEc:inm:ormksc:v:30:y:2011:i:2:p:274-289.

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21. How Do Experience and Shopping Frequency Affect Consumers Brand Choice?. (2011). Farina, Tatiana.
    In: Insper Working Papers.
    RePEc:ibm:ibmecp:wpe_257.

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22. Advertising and Consumer Awareness of New, Differentiated Products. (2011). Llobet, Gerard ; Barroso, Alicia.
    In: Working Papers.
    RePEc:cmf:wpaper:wp2011_1104.

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23. Expert Opinion and the Demand for Experience Goods: An Experimental Approach. (2011). Villas-Boas, Sofia ; Hilger, James ; Rafert, Greg.
    In: Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series.
    RePEc:cdl:agrebk:qt0h43433x.

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24. Is quality accreditation effective? Evidence from the childcare market. (2010). Xiao, Mo.
    In: International Journal of Industrial Organization.
    RePEc:eee:indorg:v:28:y:2010:i:6:p:708-721.

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25. Nonparametric Identification of Multinomial Choice Demand Models with Heterogeneous Consumers. (2010). Haile, Philip ; Berry, Steven.
    In: Cowles Foundation Discussion Papers.
    RePEc:cwl:cwldpp:1718.

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26. How Does Advertising Affect Market Performance? The Case of Generic Advertising. (2010). Stiegert, Kyle ; Hamilton, Stephen ; Richards, Timothy J..
    In: Working Papers.
    RePEc:ags:uwfswp:201440.

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27. Examining consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables using experimental economics. (2010). Kaiser, Harry ; Richards, Timothy J. ; Liaukonyte, Jura ; Rickard, Bradley J..
    In: Working Papers.
    RePEc:ags:cudawp:126965.

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28. A Dynamic Structural Model of User Learning in Mobile Media Content. (2009). Han, Sang Pil ; Ghose, Anindya.
    In: Working Papers.
    RePEc:net:wpaper:0924.

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29. Nonparametric Identification of Multinomial Choice Demand Models with Heterogeneous Consumers. (2009). Haile, Philip ; Berry, Steven.
    In: NBER Working Papers.
    RePEc:nbr:nberwo:15276.

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30. The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data. (2009). draganska, michaela ; Clark, Robert ; Doraszelski, Ulrich.
    In: Quantitative Marketing and Economics (QME).
    RePEc:kap:qmktec:v:7:y:2009:i:2:p:207-236.

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31. Persuasive and Informative Advertising: A Classroom Experiment. (2009). Freeborn, Beth ; Hulbert, Jason P..
    In: Working Papers.
    RePEc:cwm:wpaper:85.

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32. How Does Advertising Affect Market Performance? The Case of Generic Advertising. (2009). Stiegert, Kyle ; Richards, Timothy ; Hamilton, Stephen.
    In: 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin.
    RePEc:ags:aaea09:49187.

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33. Information, Learning, and Drug Diffusion: the Case of Cox-2 Inhibitors. (2008). Chintagunta, Pradeep ; Jiang, Renna ; Chintadunta, Pradeep ; Jin, Ginger Z..
    In: NBER Working Papers.
    RePEc:nbr:nberwo:14252.

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34. The impact of advertising on consumer price sensitivity in experience goods markets. (2008). SUN, Baohong ; Keane, Michael ; Erdem, Tulin.
    In: Quantitative Marketing and Economics (QME).
    RePEc:kap:qmktec:v:6:y:2008:i:2:p:139-176.

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35. Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions. (2008). CHEN, XINLEI ; Narasimhan, OM ; Mehta, Nitin.
    In: Marketing Science.
    RePEc:inm:ormksc:v:27:y:2008:i:3:p:334-355.

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36. Household willingness to pay for organic products. (2008). Nesheim, Lars ; Griffith, Rachel.
    In: CeMMAP working papers.
    RePEc:ifs:cemmap:18/08.

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37. Retailer entry conditions and wholesaler conduct: The theatrical distribution of motion pictures. (2008). Moul, Charles.
    In: International Journal of Industrial Organization.
    RePEc:eee:indorg:v:26:y:2008:i:4:p:966-983.

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38. Search and active learning with correlated information: Empirical evidence from mid-Atlantic clam fishermen. (2008). Weninger, Quinn ; Marcoul, Philippe.
    In: Journal of Economic Dynamics and Control.
    RePEc:eee:dyncon:v:32:y:2008:i:6:p:1921-1948.

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39. Seasonality and the Effect of Advertising on Price. (2008). Genesove, David ; Simhon, Avi.
    In: CEPR Discussion Papers.
    RePEc:cpr:ceprdp:6999.

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40. Household Willingness to Pay for Organic Products. (2008). Nesheim, Lars ; Griffith, Rachel.
    In: CEPR Discussion Papers.
    RePEc:cpr:ceprdp:6905.

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41. Consumer awareness and the use of payment media : evidence from young finnish consumers. (2008). Takalo, Tuomas ; Hyytinen, Ari.
    In: Research Discussion Papers.
    RePEc:bof:bofrdp:2008_002.

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42. Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data. (2007). draganska, michaela ; Clark, Robert ; Doraszelski, Ulrich.
    In: Research Papers.
    RePEc:ecl:stabus:1971.

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43. The Effectiveness of Anti-Smoking Campaigns over the Life-Cycle and the Role of Information. (2006). Clark, Robert ; Choo, Eugene.
    In: Working Papers.
    RePEc:tor:tecipa:tecipa-263.

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44. Going where the Ad leads you: On High Advertised Prices and Search where to buy. (2006). Non, Marielle ; Maarten C. W. Janssen, .
    In: Tinbergen Institute Discussion Papers.
    RePEc:tin:wpaper:20060075.

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45. Information Spillovers in the Market for Recorded Music. (2006). Hendricks, Ken ; Sorensen, Alan.
    In: NBER Working Papers.
    RePEc:nbr:nberwo:12263.

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46. An Empirical Model of Advertising Dynamics. (2005). Manchanda, Puneet ; Dube, Jean-Pierre ; Hitsch, Gunter .
    In: Quantitative Marketing and Economics (QME).
    RePEc:kap:qmktec:v:3:y:2005:i:2:p:107-144.

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47. Advertising, search costs, and social welfare. (2005). Tremblay, Victor J. ; Stivers, Andrew.
    In: Information Economics and Policy.
    RePEc:eee:iepoli:v:17:y:2005:i:3:p:317-333.

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48. Multihoming in the Market for Payment Media: Evidence from Young Finnish Consumers. (2004). Takalo, Tuomas ; Hyytinen, Ari.
    In: Discussion Papers.
    RePEc:rif:dpaper:893.

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49. Competitive Price Discrimination Strategies in a Vertical Channel Using Aggregate Retail Data. (2003). Gupta, Sachin ; Dube, Jean-Pierre ; Besanko, David.
    In: Management Science.
    RePEc:inm:ormnsc:v:49:y:2003:i:9:p:1121-1138.

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50. Is advertising a signal of product quality? Evidence from the compact disc player market, 1983-1992. (2003). Horstmann, Ignatius ; MacDonald, Glenn.
    In: International Journal of Industrial Organization.
    RePEc:eee:indorg:v:21:y:2003:i:3:p:317-345.

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