create a website

Brands as Humans: How Brand Virtuousness Relates to Brand Authenticity and Brand Attachment. (2024). Laima, Jeseviciute-Ufartiene ; Jurate, Mascinskiene ; Beata, Seinauskiene ; Agne, Leonaviciute.
In: Economics and Culture.
RePEc:vrs:ecocul:v:21:y:2024:i:2:p:150-161:n:1010.

Full description at Econpapers || Download paper

Cited: 0

Citations received by this document

Cites: 6

References cited by this document

Cocites: 26

Documents which have cited the same bibliography

Coauthors: 0

Authors who have wrote about the same topic

Citations

Citations received by this document

    This document has not been cited yet.

References

References cited by this document

  1. Akbar, M. M., & Wymer, W. (2017). Refining the conceptualization of brand authenticity. Journal of Brand Management, 24(1), 14-32. https://doi.org/10.1057/s41262-016-0023-3 Akoglu, H. E., & Ozbek, O. (2021). The effect of brand experiences on brand loyalty through perceived quality and brand trust: A study on sports consumers. Asia Pacific Journal of Marketing and Logistics, 34(10), 21302148.

  2. https://doi.org/10.1080/0267257X.2016.1145722 Nunes, J. C., Ordanini, A., & Giambastiani, G. (2021). The concept of authenticity: What it means to consumers.
    Paper not yet in RePEc: Add citation now
  3. https://doi.org/10.1108/APJML-05-2021-0333 Arya, V., Verma, H., Sethi, D., & Agarwal, R. (2019). Brand authenticity and brand attachment: How online communities built on social networking vehicles moderate the consumers’ brand attachment. IIM Kozhikode Society & Management Review, 8(2), 87-103. https://doi.org/10.1177/2277975219825508 Assiouras, I., Liapati, G., Kouletsis, G., & Koniordos, M. (2015). The impact of brand authenticity on brand attachment in the food industry. British Food Journal, 117(2), 538-552. https://doi.org/10.1108/BFJ-03-20140095 Bairrada, C. M., Coelho, A., & Lizanets, V. (2018). The impact of brand personality on consumer behavior: The role of brand love. Journal of Fashion Marketing and Management: An International Journal, 23(1), 30-47.

  4. https://doi.org/10.1108/EJM-10-2016-0566 Kim, J. H. (2021). Service authenticity and its effect on positive emotions. Journal of Services Marketing, 35(5), 572-584. https://doi.org/10.1108/JSM-07-2020-0261 Kock, N., & Hadaya, P. (2018). Minimum sample size estimation in PLS‐SEM: The inverse square root and gamma‐exponential methods. Information Systems Journal, 28(1), 227-261. https://doi.org/10.1111/isj.12131 Kowalczyk, C. M., & Pounders, K. R. (2016). Transforming celebrities through social media: The role of authenticity and emotional attachment. Journal of Product & Brand Nanagement, 25(4), 345-356.
    Paper not yet in RePEc: Add citation now
  5. https://doi.org/10.1108/JFMM-03-2013-0032 Sodergren, J. (2021). Brand authenticity: 25 Years of research. International Journal of Consumer Studies, 45(4), 645-663. https://doi.org/10.1111/ijcs.12651 Spielmann, N. (2021). Green is the new white: How virtue motivates green product purchase. Journal of Business Ethics, 173, 759-776. https://doi.org/10.1007/s10551-020-04493-6 Tran, V. D., & Keng, C. J. (2018). The brand authenticity scale: Development and validation. Contemporary Management Research, 14(4), 277-291. https://doi.org/10.7903/cmr.18581 Wolter, J. S., Bock, D. E., Hopkins, C. D., & Giebelhausen, M. (2022). Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships. Journal of the Academy of Marketing Science, 50, 1052–1070. https://doi.org/10.1007/s11747-022-00847-w
    Paper not yet in RePEc: Add citation now
  6. Journal of Marketing, 85(4), 1-20. https://doi.org/10.1177/0022242921997081 Oh, H., Prado, P. H. M., Korelo, J. C., & Frizzo, F. (2019). The effect of brand authenticity on consumer–brand relationships. The Journal of Product & Brand Management, 28(2), 231-241. https://doi.org/10.1108/JPBM-092017 Park, C. W., MacInnis, D. J., Priester, J., Eisingerich, A. B., & Iacobucci, D. (2010). Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers. Journal of Marketing, 74(6), 1-17. https://doi.org/10.1509/jmkg.74.6.1 Stackla (2021). Post-pandemic shifts in consumer shopping habits: Authenticity, personalization and the power of UGC. https://www.nosto.com/wp-content/uploads/2021/08/Stackla-Post-Pandemic-Shifts-in-ConsumerShopping -Habits-Data-Report_FINAL_compressed.pdf Reynolds, W. M. (1986). Development of reliable and valid short forms. Journal of Clinical Psychology, 38(1), 119-125.
    Paper not yet in RePEc: Add citation now

Cocites

Documents in RePEc which have cited the same bibliography

  1. Brands as Humans: How Brand Virtuousness Relates to Brand Authenticity and Brand Attachment. (2024). Laima, Jeseviciute-Ufartiene ; Jurate, Mascinskiene ; Beata, Seinauskiene ; Agne, Leonaviciute.
    In: Economics and Culture.
    RePEc:vrs:ecocul:v:21:y:2024:i:2:p:150-161:n:1010.

    Full description at Econpapers || Download paper

  2. Brand authenticity influence on young adults’ luxury sneakers brand preference: the mediating role of brand image. (2024). Nyagadza, Brighton ; Ndungwane, Nompumelelo Fortunate ; Cheng, Joy ; Ligaraba, Neo.
    In: Future Business Journal.
    RePEc:spr:futbus:v:10:y:2024:i:1:d:10.1186_s43093-024-00312-w.

    Full description at Econpapers || Download paper

  3. Brand Authenticity: A 21-Year Bibliometric Review and Future Outlook. (2024). Chekima, Brahim ; Aknie, Aizah Nadia ; Lim, Ming-Fook.
    In: SAGE Open.
    RePEc:sae:sagope:v:14:y:2024:i:3:p:21582440241268847.

    Full description at Econpapers || Download paper

  4. Sponsorship effectiveness on betting intention-unobserved segmentation. (2024). Alonso-Dos, Manuel ; Zarco, Carmen ; Mohammadi, Sardar ; Nio-Amzquita, Daniela.
    In: Palgrave Communications.
    RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03515-2.

    Full description at Econpapers || Download paper

  5. The Influence of Green Demarketing on Brand Credibility, Green Authenticity, and Greenwashing in the Food Industry. (2024). Fayyad, Sameh ; Moneim, Azza Abdel ; Mansour, Mahmoud A ; Mahrous, Abeer A ; Algezawy, Mohamed ; al Thani, Abdulaziz ; Elshaer, Ibrahim A.
    In: Sustainability.
    RePEc:gam:jsusta:v:16:y:2024:i:21:p:9215-:d:1505304.

    Full description at Econpapers || Download paper

  6. Turbo Remarketing by E-Commerce Start-ups: Converting Abandoned Carts into Sales. (2024). , Pavithra ; Kumar, Naveen ; William, John.
    In: International Journal of Economics & Business Administration (IJEBA).
    RePEc:ers:ijebaa:v:xii:y:2024:i:2:p:18-36.

    Full description at Econpapers || Download paper

  7. Customer definitions of moral value for retail brands: A qualitative understanding. (2024). Wei, Yunyi ; Ekinci, Yuksel ; Sit, Kokho.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004484.

    Full description at Econpapers || Download paper

  8. Exploring the Relationship between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth. (2023). Hanaysha, Jalal Rajeh.
    In: IIM Kozhikode Society & Management Review.
    RePEc:sae:iimkoz:v:12:y:2023:i:1:p:22-38.

    Full description at Econpapers || Download paper

  9. We need both brand love and emotional attachment: a serial mediation framework toward addictive buying and loyalty. (2023). Babi-Hodovi, Vesna ; Arslanagi-Kalajdi, Maja ; Mujki, Alisa.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:30:y:2023:i:1:d:10.1057_s41262-022-00289-3.

    Full description at Econpapers || Download paper

  10. Does justice affect brand advocacy? Online brand advocacy behaviors as a response to hotel customers€™ justice perceptions. (2023). Aksoy, Nilsah Cavdar ; Yazici, Nihal.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923000577.

    Full description at Econpapers || Download paper

  11. Consumer authenticity seeking: conceptualization, measurement, and contingent effects. (2022). Zeugner-Roth, Katharina ; Bartsch, Fabian ; Katsikeas, Constantine S.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:50:y:2022:i:2:d:10.1007_s11747-021-00813-y.

    Full description at Econpapers || Download paper

  12. Is Social Capital a Key Factor to enhance Firm€™s Performance via Manager€™s Intangible Capabilities?. (2022). Javed, Sarfaraz ; Malik, Azam ; Rababah, Abedalqader.
    In: IIM Kozhikode Society & Management Review.
    RePEc:sae:iimkoz:v:11:y:2022:i:2:p:207-221.

    Full description at Econpapers || Download paper

  13. Conceptualising attitudes towards brand genuinuity: scale development and validation. (2022). Phau, Ian ; Hart, Brian T.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:29:y:2022:i:4:d:10.1057_s41262-022-00272-y.

    Full description at Econpapers || Download paper

  14. How consumption values and perceived brand authenticity inspire fashion masstige purchase? An investigation. (2022). Das, Manish ; Jebarajakirthy, Charles ; Sivapalan, Achchuthan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:68:y:2022:i:c:s0969698922001163.

    Full description at Econpapers || Download paper

  15. Perceived Private Label Authenticity: A Two-Study Analysis. (2021). Ozretić Došen, Đurđana ; Komarac, Tanja ; Horvat, Sandra ; Dosen, Durdana Ozretic.
    In: Tržište/Market.
    RePEc:zag:market:v:33:y:2021:i:si:p:47-66.

    Full description at Econpapers || Download paper

  16. Service failure recovery on customer recovery satisfaction for airline industry: The moderator of brand authenticity and perceived authenticity. (2021). Lin, Wen Cheng ; Lu, Tzuen ; Peng, Muyi.
    In: Managerial and Decision Economics.
    RePEc:wly:mgtdec:v:42:y:2021:i:5:p:1079-1088.

    Full description at Econpapers || Download paper

  17. Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group. (2021). Yaacob, Zulnaidi ; Hasliza, Nor.
    In: SAGE Open.
    RePEc:sae:sagope:v:11:y:2021:i:3:p:21582440211030274.

    Full description at Econpapers || Download paper

  18. Branding of Government Services: Benefits and Challenges. (2021). Reghunathan, Aravind.
    In: IIM Kozhikode Society & Management Review.
    RePEc:sae:iimkoz:v:10:y:2021:i:2:p:232-235.

    Full description at Econpapers || Download paper

  19. Social Media Conversations About High Engagement Sports Team Brands. (2021). Ahmed, Wasim ; Chadwick, Simon ; Dron, Richard ; Fenton, Alex.
    In: IIM Kozhikode Society & Management Review.
    RePEc:sae:iimkoz:v:10:y:2021:i:2:p:178-191.

    Full description at Econpapers || Download paper

  20. A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa. (2021). Grigoriou, Nicholas ; Fuxman, Leonora ; Mohr, Iris ; Hack-Polay, Dieu ; Mahmoud, Ali B.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:28:y:2021:i:5:d:10.1057_s41262-021-00244-8.

    Full description at Econpapers || Download paper

  21. What makes a corporate heritage brand authentic for consumers? A semiotic approach. (2021). Santos, Fernando Pinto ; Rindell, Anne.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:28:y:2021:i:5:d:10.1057_s41262-021-00243-9.

    Full description at Econpapers || Download paper

  22. Tickle me on WeChat Moments: the role of brand love. (2021). Zamani, Somayeh ; Pelet, Jean-Eric ; Khan, Jashim.
    In: Post-Print.
    RePEc:hal:journl:hal-04139743.

    Full description at Econpapers || Download paper

  23. €˜Im like you, and I like what you like€™ sustainable food purchase influenced by vloggers: A moderated serial-mediation model. (2021). Xu, Zhen ; Liang, Xiaobei ; Islam, Tahir ; Akhtar, Naeem ; Shahzad, Mohsin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921003039.

    Full description at Econpapers || Download paper

  24. A study on Chinas time-honored catering brands: Achieving new inheritance of traditional brands. (2021). Li, Yong-Quan ; Ruan, Wen-Qi ; Zhang, Shu-Ning ; Liu, Chih-Hsing.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920312984.

    Full description at Econpapers || Download paper

  25. Exploring brand strengths nomological net and its dimensional dynamics. (2019). Wymer, Walter ; Casidy, Riza.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:49:y:2019:i:c:p:11-22.

    Full description at Econpapers || Download paper

  26. Journal of Brand Management: year end review 2017. (2017). Powell, Shaun M.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:24:y:2017:i:6:d:10.1057_s41262-017-0078-9.

    Full description at Econpapers || Download paper

Coauthors

Authors registered in RePEc who have wrote about the same topic

Report date: 2025-09-25 16:12:00 || Missing content? Let us know

CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated August, 3 2024. Contact: Jose Manuel Barrueco.