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Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs. (2021). Vaclav, Netek ; Krzysztof, Gajdka ; Michal, Ervinka ; Mehmet, Civelek.
In: Management & Marketing.
RePEc:vrs:manmar:v:16:y:2021:i:3:p:210-227:n:5.

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