A new way of working, engineered for client outcomes. This is not business as usual. This is a new chapter. A shift in mindset. A redefinition of what marketing can and should deliver. 🎥 Watch the film. Discover the shift.
LAW B2B
Marketing Services
Harpenden, Hertfordshire 1,730 followers
Creatively engineered marketing programmes that drive commercial change.
About us
Ambitious brands need marketing that performs. LAW helps B2B organisations unlock measurable commercial value through creatively engineered programmes designed to accelerate growth, elevate brand equity, and secure long-term competitive advantage. Whether the goal is to drive sharper performance, deliver a more unified brand experience, or create sustainable momentum, every programme is built around outcomes that align with real business priorities. Clients benefit from a strategic blend of insight, creativity and commercial rigour. From uncovering hidden digital opportunities to transforming customer journeys or developing future-focused strategies, these programmes are built to adapt quickly, scale effectively, and make marketing truly matter. If the priority is progress over process, impact over output, and value over volume – LAW is your partner in performance. 🟡 Performance Upgrade 🟡 Brand Elevation 🟡 Sustainable Advantage 📍 lawb2b.com | ✉ contact@lawcreative.co.uk
- Website
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https://lawb2b.com/
External link for LAW B2B
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- Harpenden, Hertfordshire
- Type
- Privately Held
- Specialties
- Integrated Marketing, Automated Marketing, Email Marketing, and Strategic Planning
Locations
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Primary
Station Road
Harpenden, Hertfordshire AL5 4US, GB
Employees at LAW B2B
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Morten Kornerup
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Brett Sammels
Managing Director | Driving Commercial Change through Creatively Engineered Programmes | Helping B2B Leaders Transform Marketing into Measurable…
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Dave Washer
Head of Copy at LAW Creative
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Josh Kichenside
Working with our Clients to deliver sustainable business growth, incremental brand value and elevated marketing outcomes | Client Services Director @…
Updates
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The launch was the start. Here’s the story behind it. We’ve talked about change. But in marketing, it’s no longer something we’re preparing for – it’s something we’re already inside. Modern marketing is measured by outcomes. Not outputs. But by impact: revenue, growth, and long-term strategic value. That reality is what shaped our relaunch. But this wasn’t about a visual refresh. It was about a complete rethink – one that demanded clarity, strategy, and honesty about where we deliver the most impact. That’s where The Business Model Company came in. Their approach didn’t start with what an agency does. It started with what a client needs – and the real difference the work is meant to make. They challenged us to move beyond deliverables and outputs, and instead, build around commercial outcomes. That shift changed everything: It reframed how we talk about value It refocused how we show up And it gave us the structure behind our three programmes: ➡️ Performance Upgrade ➡️ Brand Elevation ➡️ Sustainable Advantage This wasn’t about catching up. It was about creating a business fit for where marketing is now – and where our clients are going next.
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We’ve started something big. The agency-client relationship is changing faster than ever before, and we’re embracing that change with intent. This isn’t business as usual, it’s a full rebuild. ✅ Language ✅ Mindset ✅ Model And it all started with a question - what if everything changed?
Co-Founder of The Business Model Company | Delivering transformational change programmes to the global creative industry
LAW Creative, one of our new TBMC clients, have started their transformation journey. They’re not just changing their business model. They’re changing their language. Their mindset. Their culture. The team at LAW Creative is a brilliant example of progressive, innovative leadership who are shifting their business from service to value creation. In our recent workshop, we covered: · Aligning their business to their client challenges. · Reframing their capability. · Designing their three new front doors. And most importantly, shifting their language from process and ‘what they do’ to the value they create for their clients. This is what it looks like to move from service delivery to value creation. It reminded us of how transformational this work is. Once you make the shift, there’s no going back. Big shoutout to Brett Sammels, Alan McCulloch, Josh Kichenside @Amie Day, and 🟡 Mitchell Rosen We’re proud to be building the future with you.
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Season's Greetings from LAW Creative 🎄 As we wrap up another year, we'd like to take a moment to thank our incredible clients, colleagues and followers for your support, creativity and collaboration. From all of the team, we wish you all a wonderful festive break and look forward to what 2025 brings! #LAWCreative #ClientAppreciation #SeasonsGreetings #Christmas #HappyHolidays
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Struggling to align your sales and marketing strategies? Discover how a well-synced approach can accelerate your revenue and profit growth! 💡 Join us for an exclusive LAW Creative x Big Business Agency Webinar where we’ll explore: - ABM and the Digital Customer Journey – Adapting to today’s customer behaviour. - Messaging That Resonates – Reaching the right customers with the right message. - Big Deal Sales – Identifying decision-makers, qualifying opportunities, and closing the right deals. 📅 When: Thursday, November 21, 2024 ⏰ Time: 2:30 PM - 3:30 PM Don’t miss this opportunity to supercharge your strategies and close bigger deals. Register today! 👇 #Webinar #ABM #LAWCreative #SalesAndMarketing
Unlock Bigger Deals with ABM and Sales Alignment Is your sales and marketing strategy synced for success? Join the upcoming LAW Creative and Big Business Agency webinar to discover how aligning Account-Based Marketing (ABM) with a strong sales strategy can help you close bigger deals and drive faster revenue growth. 🎯 What you'll learn: - ABM and its role in the digital customer journey - How to craft the right message for your target audience - Proven strategies for closing BIG deals: Identifying decision makers, influencers, and the right time to qualify leads Speakers: 🔹 Peter Russell-Smith – Managing Partner, Big Business Agency 🔹 Morten Kornerup – Head of ABM, LAW Creative With decades of expertise, Peter and Morten will share actionable insights that will transform your approach to sales and marketing alignment. Don't miss out - register your interest today! #ABM #Marketing #SalesAlignment #Webinar #RevenueGrowth
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Unlock Bigger Deals with ABM and Sales Alignment Is your sales and marketing strategy synced for success? Join the upcoming LAW Creative and Big Business Agency webinar to discover how aligning Account-Based Marketing (ABM) with a strong sales strategy can help you close bigger deals and drive faster revenue growth. 🎯 What you'll learn: - ABM and its role in the digital customer journey - How to craft the right message for your target audience - Proven strategies for closing BIG deals: Identifying decision makers, influencers, and the right time to qualify leads Speakers: 🔹 Peter Russell-Smith – Managing Partner, Big Business Agency 🔹 Morten Kornerup – Head of ABM, LAW Creative With decades of expertise, Peter and Morten will share actionable insights that will transform your approach to sales and marketing alignment. Don't miss out - register your interest today! #ABM #Marketing #SalesAlignment #Webinar #RevenueGrowth
This content isn’t available here
Access this content and more in the LinkedIn app