PharmaBrands

We've only gone and created Canada's FIRST Sales Force Effectiveness event - Oct 2, Toronto. 🎉 Why? Well selling in Pharma has never been easy, but in a post-pandemic, limited access, digitally enabled, early AI, time constrained, outcomes focused environment, it is more complicated than ever! Those that are winning are: > Using behavioural psychology and storytelling techniques to create lasting impact and stronger customer connections. > Embracing Gen AI to drive real-time field insights and smarter decisions. > Moving beyond transactions to relationship building and trust. Our wonderful speakers include: * Catherine Hunter, Partner, EY * Mathew Cooper, CCPE, Account Specialist, Bayer * Kristina Harrison, Senior Director Regional Sales, Novo Nordisk  * Andrew Corso, Sales Force Effectiveness Manager, GSK * Adam Elliott, National Sales Director, Oncology, Takeda Canada * Jennifer Meldrum, Co‑Founder & Managing Partner, Peak Pharma Solutions * Jessica Knox, CEO, Metrix * Curtis Fichtner, Senior Brand Manager, Sanofi * Pavel Goldvasser, National Sales Manager, Celltrion Healthcare You can expect awesome speakers, a great vibe and of course a stunning venue. So go on go on check out our new event below: https://lnkd.in/eq25gZhS A huge thank you to our partners: Peak Pharma Solutions, EY, Metrix, Impres, IQVIA, Ontario Pharmaceutical Marketing Association, Life Sciences Ontario, IMD Health & PSG Pharmaceutical Sciences Group for making this happen!

Hello LinkedIn! It's back to school season and that means... - Meeting new friends - Learning new things - Sitting in a big room with someone smart talking up front - Spending time out of the house away from your family - Drinks at the end of the day (maybe for those in post secondary) If you miss any of those things, don't miss out on your early bird tickets to Sales Force Effectiveness! Jonathan Gwillim, Kate Eversole, Neil Follett and the PharmaBrands team has put together an amazing line-up for this one-of-a-kind full day, in-person event. Check out the speaker list and get your ticket today!

In our latest report, From Volume to Value: Canada’s 2025 Pharma Sales Force Roadmap, we break down how:  * Reps are evolving into "orchestrators". * Trust is the new currency.  * AI isn't coming it's already reshaping your field team. * Incentives are rewarding outdated behaviours. Check it out here: https://lnkd.in/eiJRiiRv  A huge thank you to all Sales Force Effectiveness event partners - Peak Pharma Solutions, EY, Metrix, Impres, IQVIA Canada, Ontario Pharmaceutical Marketing Association, Life Sciences Ontario, IMD Health & PSG Pharmaceutical Sciences Group.

Monday (Sept 1), is your last chance to save $300 per ticket for Sales Force Effectiveness happening October 2 in Toronto. Visit www.pharmabrands.ca/sfe to secure your seat, now! 3 reasons to join us (there are loads more, but you'll need to check out the site for that ;) 👉You’ll learn something: 100% of attendees from our previous events have learnt something new. 👉Take your sales force to the next level: hear how AI adoption, behavioural psychology, and effective storytelling are powering rep success today.! 👉Brilliant networking: Join attendees from over 20 companies, including: BMS, NovoNordisk, Bayer, Sanofi, AstraZeneca and Takeda. Hear from simply awesome speakers, including: Nathalie Plumley, Director, Commercial Excellence and Capability Development, AstraZeneca Kul Riar, Marketing Strategist, BMS Canada Andrew Corso, Sales Force Effectiveness Manager, GSK Sebastien Gerega, Practice Leader, Consulting & Analytics, IQVIA Canada John Palladino, Senior Marketing Manager, Aesthetics, Galderma Catherine Hunter, Partner, Consumer Health and Life Sciences, EY Canada Kristina Harrison, Senior Director Regional Sales, Novo Nordisk Mathew Cooper, CCPE, (former) Account Specialist, Bayer Adam Elliott, National Sales Director, Oncology, Takeda Canada Jessica Knox, CEO, Metrix Jennifer Meldrum, Co-Founder & Managing Partner, Peak Pharma Solutions Jennifer Carroll, Director of Communications, PAAB Curtis Fichtner, Senior Brand Manager,  Sanofi Pavel Goldvasser, National Sales Manager,  Celltrion Healthcare Tiana DiMichele, Vice President, Business Development, Impres Giovanni Saraceno, Senior Manager, EY Canada Leandra Wells, PhD, MBA Wells, General Manager, Galderma Huge thank you to our partners: EY, Impres, Metrix, IQVIA Canada & Peak Pharma Solutions, IMD Health, Ontario Pharmaceutical Marketing Association, PSG Pharmaceutical Sciences Group.

🎉 New Partner Announcement 🎉 Did you know Impres have attended every event we’ve held in Canada so far? 🙌 That’s why we’re especially excited to be taking things to the next level at our Sales Force Effectiveness event on October 2 in Toronto, where they’ll be joining us as partners. 👉 https://lnkd.in/eq25gZhS Why SFE? Because Impres’ ‘Next Generation’ commercial partnership model delivers flexible, tailored solutions for outsourced sales - and with 800 partnerships they have the proven expertise to drive results. A huge thank you to Tiana DiMichele and Jonathan Diamond for the enjoyable way we’ve been working together so far. 👏 Check them out here: www.impres.com A huge thank you to all our SFE event partners: Peak Pharma Solutions, EY, Metrix, Impres, IQVIA Canada, Ontario Pharmaceutical Marketing Association, Life Sciences Ontario, IMD Health & PSG Pharmaceutical Sciences Group.

🎉 Speaker Spotlight 🎉 Sebastien Gerega, Practice Leader for IQVIA Canada’s Consulting & Analytics team, will be joining Canada’s only Sales Force Effectiveness event – Oct 2 in Toronto 👉 https://lnkd.in/eq25gZhS Since joining IQVIA in 2012, Sebastien has quickly risen through the organization. Today, he leads an awesome team that helps life sciences organizations make smarter decisions through data, analytics, and strategy. We also have it on good authority that he loves nothing better than reviewing data to uncover new ways of doing things 😉 In his session, Leveraging longitudinal data & patient insights to inform field force strategy, Sebastien will show how AI-powered insights can help teams identify patients, prioritize physicians, and build stronger field strategies. We’re pumped for this one 👏 A huge thank you to all our partners: Peak Pharma Solutions, EY, Metrix, Impres, IQVIA Canada, Ontario Pharmaceutical Marketing Association, Life Sciences Ontario, IMD Health & PSG Pharmaceutical Sciences Group.

🎉 New partner announcement 🎉 We’re sure most of you already know or are already working with IQVIA. Which is why we’re excited to confirm that IQVIA Canada is continuing its partnership with us and will be joining the Sales Force Effectiveness stage on October 2 in Toronto. 👉 https://lnkd.in/eq25gZhS Sebastien Gerega, Practice Leader, Consulting & Analytics, IQVIA Canada, will share how to leverage longitudinal data & patient insights to inform field force strategy. The IQVIA Canada team has been an awesome partner to PharmaBrands so far and we’re looking forward to continuing our work together. 👋 A huge thank you to all our partners: Peak Pharma Solutions, EY, Metrix, Impres, IQVIA Canada, Ontario Pharmaceutical Marketing Association, Life Sciences Ontario, IMD Health & PSG Pharmaceutical Sciences Group for your support in this event! See you all October 2!

🎉 Speaker Spotlight 🎉 At PharmaBrands, we’re serious about finding the right voices for the right conversations. No word of a lie. We even had a friend of PharmaBrands pitch this next speaker mid-hike. We’re thrilled it worked, because Kristina Harrison, Senior Director of Regional Sales at Novo Nordisk, is awesome. Super experienced and super capable - we’re all in for a treat. 👏 With deep expertise across commercial, marketing, and leadership roles, Kris brings a refreshing approach to coaching. She’ll be sharing frameworks, coaching tips and her opinion on where/how/if AI should be in this conversation. Check out her session here: https://lnkd.in/eRpuVHji A huge thank you to all our partners: Peak Pharma Solutions, EY, Metrix, Impres, IQVIA Canada, Ontario Pharmaceutical Marketing Association, Life Sciences Ontario, IMD Health & PSG Pharmaceutical Sciences Group for your support in this event! See you all October 2!

🎉 Speaker Spotlight 🎉 I don’t know about you, but if I’m being totally honest, I’m pretty sure some of the materials I’ve helped create for the field force haven’t actually been used. And honestly? That feels like a waste for everyone. That’s why we wanted to bring someone from brand into the Sales Force Effectiveness conversation. Someone who could speak to how experience design and shared decision-making can empower reps and make sure new tools and processes actually work in the field while still driving business outcomes. Well hello Curtis Fichtner, Senior Brand Manager at Sanofi. 👋 Curtis has worked across a wide mix of commercial leadership roles from mid-size and big pharma to startups in drug development, health tech, and IT. Along the way, he’s developed a real passion for technology, digital transformation, and helping customers succeed always rooted in strong key account and stakeholder engagement. We’ve also been lucky enough to see Curtis present before so we have no doubt he’ll smash it on stage! Check out his session here: https://lnkd.in/eq25gZhS A huge thank you to all our partners: Peak Pharma Solutions, EY, Metrix, Impres, IQVIA, Ontario Pharmaceutical Marketing Association, Life Sciences Ontario, IMD Health & PSG Pharmaceutical Sciences Group for your support in this event! See you all October 2!

How do you elevate the knowledge and skills of your sales force? You turn it into a Tomb Raider-inspired game, of course. The result? A 90% participation rate. Our partners Metrix will be sharing how behavioural psychology and storytelling can transform field force training at our Sales Force Effectiveness event 👉 https://lnkd.in/eq25gZhS P.S. You can check out the full Metrix case study here: https://lnkd.in/eTF-fA7i A huge thank you to all our partners: Peak Pharma Solutions, EY, Metrix, Impres, IQVIA, Ontario Pharmaceutical Marketing Association, Life Sciences Ontario, IMD Health & PSG Pharmaceutical Sciences Group for your support in this event! See you all October 2!