La empresa dirigida por el cliente Diego Rinaldi
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El documento describe cómo las empresas pueden aprovechar la nube para impulsar el crecimiento de los ingresos y las eficiencias. Señala que la tecnología es una prioridad clave para los líderes empresariales y que fuerzas como la movilidad, las redes sociales, los grandes datos y el análisis están impulsando el cambio. Recomienda que las empresas piensen en cómo usar la nube, construyan su propia nube privada o híbrida, y aprovechen los servicios en la nube de IBM SmartCloud.
La empresa dirigida por el cliente Diego Rinaldi
- 1. © 2013 IBM Corporation IBM Cloud: Think it. Build it. Tap into it. La Empresa dirigida por el cliente Diego Rinaldi Ejecutivo IBM Cloud Argentina @diegorinaldi
- 2. © 2013 IBM Corporation2 IBM Cloud: Think it. Build it. Tap into it. Más de 4.000 líderes de negocio de 70 países fueron parte de este estudio 20 industrias 5 grandes sectores productivos
- 3. © 2013 IBM Corporation3 IBM Cloud: Think it. Build it. Tap into it. Una cadena de aprovisionamiento preparada para lo imprevisible Marketing apuntado a cada cliente Un servicio que sabe qué quieren los clientes incluso antes que ellos lo sepan Contactando a sus clientes, dónde quieran que estén Entregar una experiencia superior al cliente Customer Chief Officer
- 4. © 2013 IBM Corporation4 IBM Cloud: Think it. Build it. Tap into it. El contexto: qué opinan los dirigentes de empresa La tecnología como factor externo que impacta la empresa esta entre las 3 primeras posiciones en los distintos roles dentro de la organizació n Añ o tras añ o la tecnología crece como prioridad para todos los dirigentes de empresas
- 5. © 2013 IBM Corporation5 IBM Cloud: Think it. Build it. Tap into it.
- 6. © 2013 IBM Corporation6 IBM Cloud: Think it. Build it. Tap into it. Cuatro fuerzas están acompañando el cambio hoy 90% de los usuarios dejan su teléfono al alcance de la mano el 100% del tiempo Tendremos 8 zettabytes de contenidos digitales creados para 20153 16% de los CEOs están usando plataformas Sociales para comunicarse con sus clientes Mobile Social Big Data & Analytics Entregados via Cloud 62% de los workloads serán basados en Cloud para 2014
- 7. © 2013 IBM Corporation7 IBM Cloud: Think it. Build it. Tap into it. Think it. Strategize how to use cloud to drive revenue growth and efficiencies. Build it. Build and run your private or hybrid cloud. Tap into it. Utilize cloud services delivered from IBM SmartCloud.
Notas del editor
- #3: To more objectively validate the competitive advantage reported by these organizations, we compared publicly available financial performance data across the three groups to identify possible correlations. Consistent with their claims that they’re gaining competitive advantage through cloud, Pacesetters are outperforming – delivering, on average, higher revenue and gross profit growth than their peers. The reality is that your cloud strategy needs to mirror your business strategy. They should be one and the same. With something so business critical, you need to have complete confidence in it. Note: To download the study whitepaper and view infographics and other materials relating to the study, please visit ibm.com/ibmcai/globalcloudstudy.
- #4: To more objectively validate the competitive advantage reported by these organizations, we compared publicly available financial performance data across the three groups to identify possible correlations. Consistent with their claims that they’re gaining competitive advantage through cloud, Pacesetters are outperforming – delivering, on average, higher revenue and gross profit growth than their peers. The reality is that your cloud strategy needs to mirror your business strategy. They should be one and the same. With something so business critical, you need to have complete confidence in it. Note: To download the study whitepaper and view infographics and other materials relating to the study, please visit ibm.com/ibmcai/globalcloudstudy.
- #5: To more objectively validate the competitive advantage reported by these organizations, we compared publicly available financial performance data across the three groups to identify possible correlations. Consistent with their claims that they’re gaining competitive advantage through cloud, Pacesetters are outperforming – delivering, on average, higher revenue and gross profit growth than their peers. The reality is that your cloud strategy needs to mirror your business strategy. They should be one and the same. With something so business critical, you need to have complete confidence in it. Note: To download the study whitepaper and view infographics and other materials relating to the study, please visit ibm.com/ibmcai/globalcloudstudy.
- #6: To more objectively validate the competitive advantage reported by these organizations, we compared publicly available financial performance data across the three groups to identify possible correlations. Consistent with their claims that they’re gaining competitive advantage through cloud, Pacesetters are outperforming – delivering, on average, higher revenue and gross profit growth than their peers. The reality is that your cloud strategy needs to mirror your business strategy. They should be one and the same. With something so business critical, you need to have complete confidence in it. Note: To download the study whitepaper and view infographics and other materials relating to the study, please visit ibm.com/ibmcai/globalcloudstudy.
- #7: To more objectively validate the competitive advantage reported by these organizations, we compared publicly available financial performance data across the three groups to identify possible correlations. Consistent with their claims that they’re gaining competitive advantage through cloud, Pacesetters are outperforming – delivering, on average, higher revenue and gross profit growth than their peers. The reality is that your cloud strategy needs to mirror your business strategy. They should be one and the same. With something so business critical, you need to have complete confidence in it. Note: To download the study whitepaper and view infographics and other materials relating to the study, please visit ibm.com/ibmcai/globalcloudstudy.
- #8: How can IBM help? With the convergence of mobile, social and analytics, organizations are discovering entirely new ways to engage with their customers, employees and partners. And with cloud, they’re doing it quickly, iteratively and with very little risk. To accelerate the value of cloud you need all its layers (BPaaS, SaaS, PaaS, IaaS), a standards-based approach and a unique mix of skills. Only IBM can help you... • Think it: The IBM experts you need to strategize how to use cloud to drive not just savings, but revenue and growth. And the expertise to define the optimal way to integrate cloud into your business. • Build it: The IBM Cloud technologies and services you want to build and run your private or hybrid cloud, new apps that foster deeper insights and analytics in the cloud. • Tap into it: IBM SmartCloud: the instant way to tap into analytics, SaaS business applications and run your business in the cloud. as-a-service offerings ready for use in infrastructures that are managed for clients, which enables them to instantly tap into analytics, SaaS business applications and hosting in cloud environments.