Love & Company

Are you building your 2026 marketing budget for a Life Plan Community? Before you finalize the numbers, take a look at five tips from Love & Company’s latest blog. Based on years of experience working with senior living communities, Amy Brodie highlights: ✔️Why integrated campaigns deliver better ROI than isolated tactics ✔️How better CRM use can unlock smarter spend ✔️What most teams miss when nurturing leads ✔️Why strong census doesn't mean there’s no room for improvement Even small adjustments can lead to major gains in occupancy and efficiency. 🔗Read the full blog: https://hubs.ly/Q03DV3F00

Love & Company was proud to sponsor a hole at the 2025 Heroes at Home Golf Tournament, where an incredible $38,000 was raised to help local families erase their children’s medical debt. This cause is especially close to us because our own Lexi McDaniel, a Love & Company team member, proudly serves on the Heroes at Home board. From Maryland to Missouri, we’re passionate about spreading love all over the country, and we’re honored to support organizations making such a meaningful difference in their communities.

Are your leads declining despite following strategies that once worked well? You're not alone. The solution isn't trying harder—it's understanding how today's prospects actually search for information online. In our upcoming webinar, discover: • Why traditional lead gen has faltered • How search behavior has changed • How to adapt your content strategy accordingly "Update Your Content Strategy for Better Demand Generation" 📆 August 19 | ⏰ 12-1 PM EDT 🔗 Last chance to reserve your spot: https://hubs.ly/Q03D6NgL0

Struggling to generate the same volume of leads ... even with higher budgets? You're not alone. As AI reshapes how Google delivers search results, traditional SEO and paid strategies are falling short. Dana Pyles of Love & Company explains why senior living marketers need to rethink lead generation and how a topic-based content strategy can better engage prospects throughout their decision journey. ✅ Capture leads earlier ✅ Reduce over-reliance on paid media ✅ Build lasting authority online Read the blog to explore what’s working now and why your digital strategy needs to evolve: https://hubs.ly/Q03CYKwT0 🔗Register for the upcoming webinar to dive deeper into this new approach: https://hubs.ly/Q03CYKTg0

📈 Senior Living Marketing Moves Fast. Are You Keeping Up? From AI-driven search to Google’s shifting algorithms and the rise of short-form video, the digital game has changed. Love & Company's COO, Jerry Moyer, shares quick, actionable tips to help Life Plan Communities: ✅ Protect lead volume ✅ Rank with intent-based SEO ✅ Engage prospects where they are now If your leads feel less effective or more expensive, it’s time to adapt. 🔗 Read the full blog here: https://hubs.ly/Q03CQs1Y0

Home prices are at all-time highs, creating strong selling opportunities for seniors considering a Life Plan Community. While sales activity is slower, most well-priced homes are still moving, and equity gains remain significant. 📊 In their recent blog, Lauren Houlik and Rob Love break down what you need to know to guide prospects confidently. 👉 Read the update: https://hubs.ly/Q03C3NDs0

Traditional lead generation is failing for Life Plan Communities. This webinar explains why! Learn the most up-to-date strategies to: • Build sustainable organic traffic • Centralize content around key topics • Deliver clear, data-backed reporting Webinar: "Update Your Content Strategy for Better Demand Generation" 📆 August 19 | ⏰ 12-1 PM EDT 🔗 Register here: https://hubs.ly/Q03C3Nw80

💡 Your entrance fees too low. Here’s why it matters. Tommy Brewer, Managing Director, Ziegler, and Rob Love, President, Love & Company, dive into how: 🔹 Many fees don’t reflect real market value 🔹 Low fees can impact long-term financial strength Read the full blog to see how your community can stay financially strong while delivering lasting value. 🔗 https://hubs.ly/Q03BpLKT0

Lead generation feeling like a moving target? 📉 Google's algorithm changes are wreaking havoc on your paid media and SEO strategies, but there's a better way forward. Join our webinar: "Update Your Content Strategy for Better Demand Generation" 📆 August 19 | ⏰ 12-1 PM EDT Learn how Life Plan Communities are aligning content with how prospects actually search online—improving both lead quality and quantity. 🔗 Save your seat: https://hubs.ly/Q03BpJrW0

Love & Company's Amy Brodie advises senior living marketing leaders on shifting from hosting heavily sales-focused events to creating authentic experiences that build lasting relationships and drive real conversions. As it builds on post-pandemic lessons in strategic experience planning, this is a must-read for anyone ready to move beyond "how we've always done events" and let prospects feel what makes your community special. 👉 Read the full story here: https://hubs.ly/Q03znK8g0