Samba TV

🔥 JUST IN: The ad market is heating up 🔥 🧨 Samba TV’s new H1 2025 State of Advertising report reveals that 68% of the top 100 advertisers ramped up their TV spend in the first half of the year, revealing booming advertiser confidence. 🎤 “When 68% of the top advertisers are increasing their TV investment, it’s a signal that brands aren’t retreating; they’re doubling down. In uncertain times, you have two choices: lean in to grow market share, or play it safe and focus on engaging existing customers.” - Samba TV CEO and Co-founder Ashwin Navin. 👀 And, with CTV viewing hours up 46% YoY, marketers are going all in on streaming and smarter targeting to keep up with a rapidly changing viewer landscape. 📊 We analyzed 1.7 TRILLION TV ad impressions to uncover who's winning and who's losing share-of-voice in this competitive landscape. 👉 Download now: https://lnkd.in/gWVwXPW4 #SambaTV #AdvertisingTrends #CTV #Streaming #TVAdvertising #MediaIntelligence #AdStrategy #Marketing

In our latest Samba Sessions x Advertising Week, Yahoo DSP Vice President and Head of Advanced TV Sales and Strategy Beau Ordemann sits down with us to share a sharp view of what’s next for marketers in the age of AI, CTV, and creative innovation. “We’re already seeing AI agents autonomously manage complex manual workflows, we’re seeing deep learning drive more sophisticated optimization and outcomes and personalized consumer experiences. Really that frees up time for marketers to focus on more strategic and creative initiatives.” The pressure is on to pair programmatic precision with next-level creative personalization. Watch Beau's take on what this future looks like. #AIinMarketing #CTV #Programmatic #YahooAdvertising #AdTech #MarketingInnovation #SambaTV

Netflix’s broad content bets are paying off. After HBO Max dominated much of 2025 with The Last of Us and White Lotus, Netflix has taken the top streaming spot in recent weeks thanks to its slate of originals. Leading the charge: Happy Gilmore 2, the biggest original movie debut of the year for the platform and a strong return on its Adam Sandler investment. From Sandler's hit to KPop Demon Hunters, read on for more about how Netflix is winning audiences in 2025 via TheWrap: https://lnkd.in/gDRSrFby #SambaTVInsights #Netflix #StreamingWars #TV

With the Morgan Stanley forecast that Prime Video will dethrone YouTube as the top ad platform on U.S. smart TVs by 2027, Business Insider's Lucia Moses and James Faris took a closer look at the prediction. Samba TV CEO Ashwin Navin connected with Lucia to shed light on this CTV battle and how Samba is working with YouTube in several global markets to measure how the platform performs alongside traditional TV. Read on for more: https://lnkd.in/gQwur-ht #SambaTV #Amazon #Google #PrimeVideo #YouTube #TVData

On this week’s Samba Sessions with Advertising Week, we sit down with Fox Corporation EVP of Insights and Analytics Emily King to talk about the evolving art of audience building across platforms. “I would say that 2025, for me, has been the year of seeing the convergence of data with actionable outcomes. We really need to connect those dots.” Emily breaks down how FOX is harnessing real-time data to finding smarter ways to fuel fandom and viewership across linear and streaming by turning insights into impact. #SambaTV #FoxBroadcasting #Linear #Streaming #TVData

🚨 🚨 Big news in cross-platform measurement: a new standard for at-scale attribution has been set. Today, Samba TV and Kochava have announced a first-of-its-kind partnership to solve one of the industry’s biggest challenges: delivering always-on, actionable performance insights across TV and digital at scale. This collaboration brings together Samba's first-party viewership data and Kochava’s advanced attribution analytics, creating a unified measurement pipeline that gives brands a full-funnel view of how campaigns drive real outcomes like ad-tier opt-ins and in-store QSR sales. "This partnership enables brands to confidently align strategy with spend, and to unlock measurable value across both TV and digital. Together, we’re laying the groundwork for a flexible, future-ready framework—one that adapts to consumers, not just channels.” - Kochava CEO and Founder Charles F Manning “By combining these signals, brands can now move from fuzzy assumptions to performance-driven media optimization of platforms that are essential to consumers today and in the future.” - Samba TV CEO and Co-founder Ashwin Navin Dig in further 👉 https://lnkd.in/gtTzDxmV #CrossPlatformMeasurement #CTV #AdTech #MarketingAttribution

"Ending The Late Show is the tip of the iceberg with massive programming and personnel cuts to come…" Rich Greenfield nails it. Colbert’s exit isn’t just a programming decision, it’s a symptom of linear TV’s continuing viewership decline. Our data shows The Late Show consistently outperformed its peers, but even that wasn't enough to save it. (Read more in our Forbes feature: https://lnkd.in/gcX_pmVT) As original entertainment vanishes from linear, live sports and news remain and even those are being rapidly absorbed by streaming platforms hungry for real-time audiences. As legacy formats fade, the future of television will center on platforms that balance the immediacy of live moments with the control and convenience today’s viewers expect. #SambaTVInsights #Colbert #LateNight #Linear #Streaming #TV

How does TikTok for Business tackle the challenge of turning attention into measurable business results? In this Samba Sessions with Advertising Week, we sat down with their Global Head of Measurement Science Jorge Ruiz to talk about innovation, accountability, and the power of turning attention into real business outcomes. And the potential for impact is massive. In just one of our studies together, Samba TV found that 97% of TikTok campaigns drove incremental viewership to move audiences from exposure to action. As Jorge put it: “TikTok thinks about business outcomes in a way that we want to meet marketers where they are, so we want to be able to build for the present while still investing in the future…With creators, how can we drive and understand the business value and also the advertising effectiveness of what they bring." Listen in to the full conversation 👇 #SambaTV #TikTok #AdvertisingEffectiveness #BusinessOutcomes

In our latest Samba Sessions with Advertising Week, we spoke with OpenX Chief Revenue Officer Matt Sattel to explore how AI is driving smarter media decisions, not just buzz. “For OpenX and what we’re hearing from our customers, it’s around making better decisions with data and how you can drive towards measurement...how can AI look at the maximum amount of data to better inform targeting, to better inform what supply we send to the DSP, and looking at basically how AI can benefit in ways that have been very manual to date.” Check out the full conversation to see how OpenX is rethinking the future of advertising with actionable and accountable AI 🚀 Samba TV #SambaTV #OpenX #DSP #AI

How does TikTok for Business tackle the challenge of turning attention into measurable business results? In this Samba Sessions with Advertising Week, we sat down with their Global Head of Measurement Science Jorge Ruiz to talk about innovation, accountability, and the power of turning attention into real business outcomes. And the potential for impact is massive. In just one of our studies together, Samba TV found that 97% of TikTok campaigns drove incremental viewership to move audiences from exposure to action. As Jorge put it: “TikTok thinks about business outcomes in a way that we want to meet marketers where they are, so we want to be able to build for the present while still investing in the future…With creators, how can we drive and understand the business value and also the advertising effectiveness of what they bring." Listen in to the full conversation 👇 #SambaTV #TikTok #AdvertisingEffectiveness #BusinessOutcomes