Why AI projects fail: Blame the culture, not the tech

View profile for David Fearne

Vice President of AI

95% of organisations fail to adapt to AI rather than 95% of AI projects fail… Is this what the MIT report should have said? In discussing the so-called “95% failure rate” of GenAI projects, it’s tempting to point fingers at the technology. But let’s be clear: while no technology is perfect, that’s the easy excuse. Blaming “the model” or “the tools” lets organizations off the hook. It shifts the focus away from their own internal gaps—like inadequate training and a lack of cultural adaptation to AI. Tech Limitations Are the Easy Scapegoat: Yes, some tech hurdles exist, but they’re often exaggerated. It’s more comfortable to say, “The AI isn’t good enough,” than to admit, “We haven’t enabled our workforce to use it properly.” That narrative conveniently removes organizational accountability. The Real Challenge Is Cultural: Many staff members are anxious about AI making them redundant. If the organization doesn’t address that fear—doesn’t frame AI as a tool for augmentation rather than replacement—no amount of technical excellence will matter. Employees who are afraid won’t embrace the tools, no matter how good they are. In other words: The organizations that succeed with GenAI aren’t the ones with the fanciest models, but the ones that invest in their people, shift their culture, and create an environment where AI is seen as a partner rather than a threat. Until we tackle that, blaming the tech is just a convenient distraction from the real work that needs to be done.

Rich Wilson

CEO and Co-Founder at Gigged.AI | ex Gartner and Allegis Group |

3w

Good points David. I also think the study is so limited. The MIT report creates that headline but if you look at the sample data and the people they talked to it really doesn’t represent enterprise use-cases properly. My gut is that the figure is more like 60-65%.

Tom Winstanley

CTO & Head of New Ventures at NTT DATA UK&I

3w

Spot on David!

Edward Humphrey

CEO at CloudWize | Architect of intelligent change | We design enterprise-grade AI and cloud solutions that rethink how work gets done | Built on Azure

3w

Completely agree David Fearne. I think it’s fair to say a lot of organisations still see technology as a silver bullet to fix everything. We saw it with cloud, and now the same with AI. As you point out, it’s the cultural change that really matters. Leaders need to be clear their strategy isn’t about replacing people, but helping them cut out the repetitive work and making business functions more efficient. This takes a strategy that’s socialised properly, with clear goals and AI training plans. It’s not just about adopting AI, it’s about embedding it into the culture. People need to feel comfortable using it, and start naturally thinking about where it can be used when architecting & building solutions for the business.

Kyle Tobin

Systems | Software | Product | Management | BBQ

3w

Conway's Law says our technology architecture matches are organizational structure too, right? It's also hard when the foundational design blueprint for most IT architecture today is typing-pools and paper based operations.

This is right David Setting up and being ready organisationally, culturally and reorganising the incentive / reward mechanisms and outcomes is key in all transformation. We have seen this for Agentic AI and previous technologies like RPA and before that the move to doing business on line. James

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