How to Prevent 70% of Customer Support Tickets

View profile for Joseph M.

Experienced people leader, individual contributor and revenue driver | Ex-Salesforce | Ex-Shopify

🚨 Customer Service Leaders — here’s the hard truth: 👉 70% of “Where Is My Order?” tickets are 100% preventable. Yet, most e-commerce brands are still letting support teams drown in repetitive “WISMO” requests. Meanwhile, customers are getting frustrated and leaving. 💡 What top CX leaders are doing differently: 1️⃣ Proactively sending branded tracking updates. 2️⃣ Making returns seamless, not stressful. 3️⃣ Turning support from a cost center → to a loyalty engine. Here’s the kicker: Brands who nail this are seeing up to 40% fewer tickets and happier repeat customers. ⚡ Question for you: What’s been YOUR biggest challenge with WISMO or returns in 2025? 👇 (Let’s share strategies — because the brands who win retention will win the next 5 years.) #Ecommerce #CustomerExperience #CX #Returns #CustomerService #Tracking

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Eric P.

Logistics Partnerships Director @ AfterShip | #1 Global eCommerce Logistics Influencer | Don’t miss a beat - FOLLOW now!

2w

AI summary: Brands that don’t use AfterShip are causing themselves unnecessary customer service pain!

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Granit Veseli

Ecommerce order tracking & returns done better.

3w

Crazy some brands still aren't taking advantage of the next most important phase of a customers purchase!!!

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